Elective courses of marketing: relationship marketing, corporate culture, graphic design, e-commerce, CIS strategy.
1. Introduction to Marketing:
Marketing is also called marketing, marketing or marketing. Referred to as "marketing", Taiwan Province Province is often referred to as "marketing"; It refers to the process that individuals or collectives obtain what they need by trading their own products or values, so as to achieve a win-win or win-win situation. It contains two meanings: one is verb understanding, which refers to the specific activities or behaviors of enterprises, which is called marketing or market operation at this time; The other is noun understanding, which refers to the study of enterprise marketing activities or behaviors, and is called marketing, marketing or marketing.
2. Learning objectives:
Students in this major mainly study the basic theories and knowledge of marketing and business administration, receive training in marketing methods and skills, and have the basic ability to analyze and solve marketing problems.
3. Business training requirements:
Students in this major mainly study the basic theories and knowledge of marketing and business administration, receive training in marketing methods and skills, and have the basic ability to analyze and solve marketing problems.