In today's society, parents pay more and more attention to children's education, especially early childhood education. The appearance of infant intelligence training class provides a good choice for parents. How to market children's intelligence training classes and improve their popularity will soon become the focus of entrepreneurs.

Target customer orientation

First of all, we need to be clear about our goals and customer orientation. The target customers of infant intelligence training courses are mainly families with children, especially novice parents. They usually pay close attention to their children's education and hope that their children will have a better future. Therefore, good parent interaction can be established to help children's intelligence training classes gain popularity in the market.

Brand awareness improvement

Brand awareness is an indispensable part of investing in children's intelligence training classes. In order to improve brand awareness, we can consider the following aspects:

Establish accounts on social media platforms, such as WeChat official account and Weibo. , and regularly share information such as class situation, student chapters and activities.

Organize targeted publicity activities, such as parent forum and parent-child activities. , strengthen the opportunity to interact with target customers.

Establish close cooperation with local kindergartens, parent groups and children's playgrounds to increase brand exposure.

Quality service experience

Quality service experience is also one of our important marketing goals. Only by providing quality service can we win the reputation and loyalty of customers.

Teaching team members should master the professional knowledge system. Schools can invite famous teachers to teach, define the courses, and let parents agree before making decisions to reduce risks.

The curriculum focuses on creativity, thinking expansion and developing children's literacy, arouses children's interest and enthusiasm in learning, and creates a healthy, happy and high-quality growth environment.

Schools should pay attention to the sanitary environment to reassure parents. Keeping the distance between kindergarten and trees is conducive to air circulation, cleaning the ground and facilities regularly, and preventing the growth and reproduction of bacteria.

price strategies

Price is one of the most important factors when customers decide to buy products or services. However, the price of infant intelligence training courses is usually high, and entrepreneurs need to design reasonable price strategies.

Reasonable entry price: Entry price is an important means to attract customers and let them know about your courses and services. By offering discounts and coupons, parents can be attracted to attend the audition course.

Membership system: membership system can be combined with coupons and other preferential ways to attract parents to participate in learning for a long time and improve customer stickiness.

Incentive mechanism: Parents can get tuition discounts or other incentives by recommending new customers.

Summary of marketing strategy

Generally speaking, the entrepreneurial marketing strategy of children's intelligence training class needs to be considered as a whole. Pay attention to product quality and service, and create a pleasant learning environment; Use the self-media platform to raise awareness, strengthen interaction with parents and maintain customer relations. In the early stage, price is also an important factor for customers to choose courses, and reasonable prices will be reflected to attract more parents' attention and participation.