Lexus GS launched its first model at 1993 (the first model was also based on Toyota Aristo? In order to attract consumers, Toyota also found Giorgetto? Giorgetto Giorgetto designed for GS. In order to make this car more competitive, Lexus GS was initially positioned as a performance sports car, but its sales performance was flat after its listing.
However, since the launch of 1993, the sales volume of Lexus GS, which has been sold for 27 years, has been unsatisfactory. Prior to this, it was repeatedly reported that Lexus would stop production of this luxury Japanese car, which may have a lot to do with price positioning. Compared with Mercedes-Benz E-Class and BMW 5 Series, the price of Lexus GS has no advantage. On the contrary, the latter two still have certain concessions at the market terminal. In terms of cost performance and brand influence, it is difficult for Lexus GS to come up with reasons for letting consumers pay the bill. Its sales volume has long been far behind the rivals Mercedes-Benz E-Class and BMW 5 Series, and the annual sales volume at the most brilliant moment is only 33,000.
At present, GS has reached the fourth generation. In order to improve the positioning of GS, the original factory also launched a high-performance version of GS-F on the fourth generation, equipped with a 5.0L V8 naturally aspirated engine, with a maximum horsepower of 467 horsepower and a peak torque of 530Nm. But even so, the sales of Lexus GS are still declining.
Compared with competitors' rapid update iteration, Lexus GS still stays in the 20 17 model year and has been discontinued in Chinese mainland market. There is still no exact news about the launch of the next generation model, and whether there will be a next generation model is still unknown. Toyota Crown, built on the same platform as GS, launched a new generation of models as early as 20 18, but the replacement crown also narrowed the market, targeting only Japanese models rather than global models.
Recently, Japanese media creative3 1 1 reported that Lexus dealers in Japan revealed that Lexus will officially stop production in September 2020, including GS300/GS300h/GS350/GS450h and high-performance cars GS? F's GS all models. This factor has something to do with the excellent sales performance of the new generation es with close positioning.
Compared with the situation that GS stopped selling in China and the global salES volume was bleak, the lexus es model was undoubtedly a great success. Especially after the replacement, with a brand-new appearance, lexus ES terminal has been hard to find a car, and it is normal to wait for the bus at a higher price. In the past 20 19 years, the average monthly salES volume of lexus es in China market was close to 10000, which made a great contribution to the annual cumulative sales volume of Lexus. In contrast, the market performance of Lexus GS with higher cost is undoubtedly quite embarrassing. For cost reasons, it is not surprising that Toyota Group decided to stop production of GS.
However, the suspension of production of Lexus GS may allow Lexus to concentrate resources on playing sports car IS cards. It IS understood that the new Lexus IS is planned to be listed gradually around the fall of 2020, and its training information development for dealers is being gradually carried out, but the employee handbook and other materials have not yet been issued.
In addition, Lexus Japan dealers also revealed that the convertible sports car LC convertible will be listed in the Japanese market at the end of this year, with high performance specifications LC? Both f .IS and LC are made in China, which IS also a good thing for fans, especially Lexus IS, which is more close to the people.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.