We have been in contact with non-supply stores for six years and have embarked on this road step by step. In particular, I have done some online training recently, and sharing and communication is also an improvement. I will be very pleased to see those businesses that have gained a lot through training. Even if there is no supply for such a long time now, when some traditional e-commerce sellers come to consult the store group, some people will ask: Does the store group have to have many stores?
Of course, this question is just one of them, and others will ask me many big questions. You can see if you have such doubts.
What is not available?
First of all-'shop group', one is' shop' and the other is' group'.
Store': refers to what kind of platform we can make without goods.
At present, there are Tmall, Taobao, Pinduoduo, 1688 and foreign trade platforms.
Novices suggest Taobao and 1688, one for retail investors and the other for wholesale, covering a wide range and being relatively simple. Taobao only needs 30 yuan to open a deposit of 1 000 yuan, and it can start operation, and it does not need various licenses and taxes of the company. Relatively speaking, opening a shop is the easiest, the easiest to get started and the lowest cost.
1688 A business license is required to open a store, and so is honesty.
1688 is a wholesale platform, and you need to pay an annual fee, which is 6688 yuan. This is necessary. If you want to do wholesale, it is better to suggest 1688, because 16688 has a platform threshold.
Group': It means that not only one store can make a profit, but also many stores can make a profit and develop in batches.
For example, one store can only earn 5000- 10000, and three stores can probably earn 15000-30000. Any platform without supply can be done, and Taobao is relatively easier to intervene and operate. However, more and more people are doing Taobao at present, which leads to great competitiveness. At the same time, the Taobao platform has also intensified its crackdown, and it is difficult to open a store now.
In 2020, affected by the epidemic, offline stores flocked to register Taobao stores. After Tmall tilted Taobao traffic from June 65438 to June 2009, most Taobao stores had disappeared.
Moreover, the platform threshold of 1688 can't be done by everyone, so 1688 is still in a blue ocean state without goods.
Can you make a profit if you don't supply? ? Of course, if there is no supply, you can also make a profit. Tens of thousands or thousands are very simple and the operation is relatively simple. However, if you are ambitious, such as millions or tens of millions, it will really take time to do it. In the process of doing it, thinking, optimizing and matching the corresponding resources can get good results.
Show you the data of a peer store:
This is the storage box, and the final price is 25.42-84.87 yuan.
Then we collect it and increase the price to our own store. The price is 39-69.
In contrast, a product earned almost 14 yuan. And as can be seen from the figure, we sold 1946 pieces in a month, which means that we earned 1946 x 14 = 27244 yuan in a month.
Look at the storage box again.
The final price is 10.30-36.65 yuan.
Increase the price to our own store, and the price is 15.8-29.8 yuan.
Then you each earn 5 yuan.
The figure shows that the transaction of 1 136 was successful, that is, it earned 1 136X5=5680 yuan.
Then choose some other goods, such as this make-up storage box.
The last price is 49 yuan,
Increase the price to 60.27 and go to our own store.
In other words, a single order can probably earn 1 1 yuan, so if you sell 1000 pieces a month, the profit will be very considerable.
Of course, these shops are doing very well, and many of them are not doing very well. A store with thousands of treasures, with little income. Everything is well done, but some are not. Then we just want to sum up some experiences and methods, so that everyone can take fewer detours and better enter this industry.
Does anyone buy this kind of shop?
What are the characteristics of this store? No sales, no achievements, no evaluation, and low dynamic score.
Many people will think that no one will buy this product at all. That's what I thought when I started to do it, but when I really did it, my cognition was completely broken.
Why, from the following two aspects:
First, as a user:
Now everyone is shopping by mobile phone, and they can only browse three or four treasures at a time. Unlike computers, they can be compared many times at a time. In addition, users who have no supply of goods basically have a poor understanding of shopping. In China, 70% of netizens seldom shop, and they are not so clear about the price and evaluation system. In addition, the labels of Taobao and 1688 match, so it is easy for shops without goods to place orders.
Second, for Taobao and 1688:
The personalized search of thousands of people leads to different results of different people searching for the same product, which naturally leads to different store traffic. Moreover, based on big data analysis, the platform will automatically analyze the previous search records of buyers and recommend products with considerable prices to buyers. This also explains why people will buy goods at any price.
Look at the picture below: from 72 to 136, they are all the same things, but people buy them. This is the result of thousands of people.
Why is the dynamic score low?
Because the sales volume is small. For example, everyone has five bad reviews and the dynamic score is also low. You sold 50 and others sold 500, which caused your dynamic score to drift green. Because it is calculated by percentage, 500 is 1%, 50 is 10%, and the difference is 10 times, so the lower your score, the higher his score.
Who is suitable as a supplier?
First of all, you don't need to be smart to be a supplier. In fact, you are too smart to do it well, because you will be smart and lazy in the process, so the data performance and billing are not very good. People who finish the course and start to do it strictly according to the requirements will not be bad.
For example, most girls' operation data will be better, and boys will not be good at first (they will be lazy), but in the later stage, boys will understand that there will be more things to consider and the forces behind them will be fierce, especially in team development.
At present, our students are: part-time, nanny, students, want to do Taobao, 1688 has no supply, has done Taobao, full-time and other projects.
But whoever does it well, not to mention how smart, must have strong execution and be willing to spend time doing it every day.
How much do I need to prepare if there is no supply?
First of all, the credit fee of a shop is 6688 yuan. Of course, if you go through our channel (with discount), the deposit can be offset to 1000 yuan as the deposit in 30 yuan. As long as there is a deposit from 90 yuan, most categories can pass.
The initial period of 1688 is about half a month, and its payment period is about 10 days.
The software fee is less than one month 100.
Generally speaking, this is a threshold thing, not everyone can play, and the initial capital invested by a store exceeds 10000.
No supply is the beginning of supply.
At first, I suggested that you do part-time operations, or you want to be a springboard for the supply model.
To have a supply of goods, there are some things that need the team to help you operate. Before that, you can make a source of goods as a springboard and learn the basic operation of the store while making money.
The other is to exercise their core competence-product selection.
If there is a source of goods, you can't choose so many products at all, but if there is no source of goods, you can choose a wide range, and you can constantly increase your ability to choose products.
It is easy to find the blue ocean category, blue seafood, so as to make a shop with supply.
Many students are already engaged in sourcing+non-sourcing. They take back some products that sell well and purchase and deliver them themselves. At this time, the profits they earn will be higher; But other products are made without supply, and the two are combined to maximize profits.
Having said that, everyone will definitely have questions. How are you doing? Let's take a look at the store data:
The above are the operating conditions of the shops during the epidemic, and the monthly turnover is in the unit of ten thousand, so on average, it can reach several thousand yuan a day.
Moreover, during the epidemic, many industries were affected and stopped working, and the business without supply was still considerable.
1688 because of its wholesale nature, the customer value is very high. By staying on WeChat, the profits these customers bring to you far exceed the value of your store.
Number one? Is there a threshold? Not everyone can do it? There will be little competition.
Second? High customer value? It will take a long time to do it.
Third? Pay an annual fee? Not just closing the store.
These are the reasons why 1688 has to do it.
Finally, the same sentence: some are well done and some are not well done. The method has been given to you, whether to implement it or not, and how to operate it specifically depends on personal choice. Similarly, the final result is different. It depends on the individual's practical operation ability.
There will be a free course at 1688 non-supplier store in the near future. Interested private letters are registered here. I suggest you take a look. We can always keep up with the progress and development of the times, especially in recent years when the supply of goods is so hot.