1. architectural knowledge: advantages and disadvantages of building structure, design style, building function, floor and orientation.

2. Legal knowledge: legal knowledge related to signing a house sales contract, and knowledge related to a blue-printed account.

3. Financial knowledge: all kinds of knowledge about mortgage loans and related expenses.

4. Property management: various charging standards and the service scope of the property.

5. Various charges for real estate: deed tax, public maintenance fee and property right transaction fee.

(D) Rich social experience is conducive to better communication with customers.

People with rich social experience can quickly find similarities in communication with customers, thus breaking indifference and mutual vigilance, building trust and laying the foundation for the following introduction and communication.

Rich experience:

1. Life characteristics, professional characteristics, hobbies, income and purchasing preferences of each customer group.

2. The general situation and living customs of this area.

3. Fully understand all aspects of life.

1-5, training method

If you want to be a first-class talent in this industry, I suggest you:

1. Only sell properties that you trust, so that you can treat customers sincerely and don't choose for commission.

If you are a salesman with serious defects in real estate, it is harming others and yourself. If you lose your sincerity, you lose your enthusiasm for work. Without enthusiastic sales staff, there will be no good development prospects.

2. Record your conversations with customers, so as to analyze whether you are enthusiastic, impatient and insincere.

The real sales attitude can be improved.

3. Ask colleagues' opinions on their sales methods regularly, so as to improve.

4. Keep a sales diary every day, sum up experience and improve constantly.

When you are unhappy and bored, repeatedly tell yourself "Don't be angry" or simply apologize to the customer.

Then go outside and calm down for two minutes, then come in and continue to communicate with customers. If you are with guests because of something.

As a result of the quarrel between households, you may win the quarrel, but you are sure to lose the deal.

6. Never quarrel with customers, and work out a set of ways to convince customers without quarreling with them.

(This point will be explained in detail later)

7. Mirror training. Pay attention to your expressions and actions in front of the mirror when communicating with customers, and avoid your attitude.

Indifference, but also to prevent excessive enthusiasm from scaring away customers.

8. Learn from sales experts, know every detail they say and do, and imitate them step by step.

9. Be ready to help others at ordinary times, so that when you are mentally exhausted, you can entrust others.