As far as my personal understanding is concerned, service consciousness is a person's understanding of service (or a service) and his conscious behavior based on this understanding. Western hotels think that service is service, and each letter has rich meanings: S-Smile: the waiter should provide smiling service for every guest. E-Excellent: the waiter should do every service procedure well. R-Ready: The waiter should be ready to serve the guests at any time. V view: the waiter should treat every guest as a VIP who needs to provide quality service. I- Invitation: At the end of the customer's consumption, the waiter should show sincerity and respect, and invite the guests to come again. Creation: Waiters should try their best to create a warm service atmosphere for their guests. E-eye: the waiter should always pay attention to the guests with warm and friendly eyes, adapt himself to the psychology of the guests, predict the requirements of the guests, provide timely and effective services, and let the guests feel the waiter's concern for them at all times. As can be seen from the above, service consciousness is actually an understanding of the duties, obligations, norms, standards and requirements of waiters, which requires waiters to keep a sense of sincerity in the hearts of guests at all times. Service consciousness includes two aspects: one is between different levels within the organization; The second is between the organization and the customer. In modern society, service has gradually become one of the concepts guiding people's activities, and the connotation of service consciousness has already exceeded the scope of "smiling service" and "caring service". Only qualified employees can do a good job and meet the system requirements; Only those who can truly stand in the customer's position and think for the customer are truly excellent employees. Therefore, it is very necessary to emphasize the cultivation of employees' service consciousness. With this awareness, we can have the corresponding ability, and with the necessary conditions, we can achieve quality service. In the fierce market competition stage, "service" has become one of the core competitiveness of enterprises. However, many enterprises in the service industry emphasize the importance of service quality almost every day, but they may not find the key to open the door of "service". To master this key, I think we should emphasize the following points: 1. Define the standard of quality service. Enterprises should clearly standardize and refine the service standards applicable to their own enterprises and formulate employee service manuals. A good employee service manual is undoubtedly the guiding light for their work, so that employees can accurately grasp their words and deeds, dress and appearance, and so on. Of course, it is also essential for managers to set an example and remind employees to maintain good service awareness and service words and deeds. Second, the real service consciousness of serving customers from the heart should be the psychological orientation of consciously serving customers from the heart after excluding the three purposes of obeying rules and regulations, meeting the leadership assessment standards and raising wages. This kind of service led by consciousness is the real service. Although everyone has a bad day, you can't bring your troubles to work. Remember: smiling is part of the job, and smiling is your responsibility. Some people say that an employee is a window, which is very insightful. The words and deeds of employees not only represent themselves, but also represent the level of civilization and service of a unit. High-quality service must start from the individual, and the consciousness of civilization and service should be "eaten" into the stomach, melted into the blood, and consciously expressed in words and deeds.