1. Improve the visibility of enterprises;
2. Improve the popularity of products in the market, increase competitiveness and increase economic benefits for enterprises;
3. Promote the basic work of enterprises and improve quality of enterprise;
4. Encourage employees' morale and enhance enterprise cohesion and centripetal force;
5. It is beneficial for enterprises to recruit talents and enhance the development strength of enterprises;
6. Improve the credibility and confidence of bank loans and investments;
7. It is conducive to uniting enterprises and establishing a relationship of mutual trust and cooperation;
8. Effectively strengthen the advertising effect.
How should entrepreneurs and entrepreneurship be shaped? 1. Practice the values of "taking the right path" and establish the same beliefs.
The code of conduct of entrepreneurs is greatly influenced by social atmosphere and social popular values. Rebuilding social basic moral concepts and popularizing correct values are the external motivation for entrepreneurs to get rid of moral deficiency, but rebuilding social values is a long and difficult process.
Because it takes too long to rebuild social beliefs and strict law enforcement is unreliable, it is difficult to urge entrepreneurs to get out of the lack of faith due to external reasons in the short term. We can only hope that far-sighted entrepreneurs can practice the belief of "taking the right path" values and lead more entrepreneurs out of the lack of faith.
According to Fu Hui's investigation and analysis in the article "Analysis on the Worship Mentality of Buddhist Believers in China at Present", 90% of the bosses "worship the Buddha when they see it, and burn incense when they see the temple". In order to make a fortune in business, these bosses pray to God and Buddha. It is natural for entrepreneurs to pursue profits through business, but they should not be profit-oriented, but should make money by taking the right path.
"Taking the right path" means creating value for customers and accumulating credibility through honest and law-abiding management, thus making money. In this era of lack of faith, talking about "taking the right path" may make people laugh, but "taking the right path" has now become a scarce resource. Enterprises that adhere to and practice the values of "taking the right path" according to the principle that things are rare and precious will certainly get excess returns.
Whether an entrepreneur has faith does not depend on whether he believes in a certain religion, let alone whether he burns incense and prays, but whether he "takes the right path" in his daily management.
No matter whether an entrepreneur believes in Buddhism, Christianity or Taoism, or does not believe in any religion, as long as the enterprise he leads can create value for customers, employees and shareholders in the "right way", it should be respected by people and will be rewarded.
Experts and scholars always emphasize the uniqueness of corporate values and corporate culture, but corporate values and corporate culture should emphasize identity, that is, every enterprise should absorb the values of "taking the right path" into its own corporate culture and embody them in its daily behavior.
In view of the outstanding problems of entrepreneurs' lack of faith and the loss of enterprise value, we should start from the following two aspects and practice "taking the right path".
2. Remodeling corporate goals: creating value for customers and employees.
Drucker, a management guru, pointed out that the goal of an enterprise is not to create profits, and profits are only the result after the enterprise achieves its goals. The only valid definition of enterprise goal is to create customers. Kazuo inamori organized more than 3,000 "Amoeba Groups" in Kyocera Company, and each group was an independent accounting stakeholder. However, kazuo inamori knows that employees can't be induced only by economic benefits, otherwise it will go to the point where "you are greedy for me and everyone is greedy". Therefore, kazuo inamori regards the happiness of employees and their families as the first goal of the company, and implements the values of "respecting heaven and loving people" into the behaviors of managers and employees at all levels.
It can be seen that the goal of an enterprise should not be to maximize profits, but to create value for customers and employees, and profits are the natural returns that enterprises get after creating value for customers and employees.
3. Enterprises that don't want to grow fast, but only want to live long.
Many entrepreneurs want to be "century-old shops", but the average life span of multinational companies is 40-50 years. "Being big" does not mean that the enterprise will last for a long time.
The oldest organization in the world is religious organization, followed by universities. The life span of profit-making organizations is lower than that of non-profit organizations, and the life span of profit-making enterprises is lower than that of enterprises that create sustainable value for customers and society. There are more than 3,000 enterprises with a life span of more than 200 years in Japan, 7 of which are over 1000. These long-lived enterprises have experienced many vicissitudes, although they are attributed to many heroes, strategies and opportunities in different periods, what * * * has in common is that the values of "taking the right path" can be passed down. Japan's King Kong Group, which ranks first among longevity enterprises, focuses on temple design and renovation, and integrates the family training of "diligence, abstinence, prudence and being a man" into corporate culture, making it a business legend with a thousand-year brand. In the 1950s, King Kong Group entered the general construction business on a large scale, and went bankrupt and reorganized due to excessive debts of 1995. Now I have returned to the old line of temple design and repair.
The "way to keep healthy" of longevity enterprises is not profit-seeking, nor is it bigger and stronger, but corporate culture. Enterprises pursuing longevity should put faith, love and responsibility in a higher and more important position than efficiency and innovation in the construction of corporate culture. At different stages of enterprise development, entrepreneurs should set an example in different ways. Kōnosuke Matsushita, the god of Japanese management, said: "When there are 65,438+000 employees, I stand in front of them, taking the lead and giving orders; When the number of employees increased to 1000, I was among the employees and asked them to help me. When the number of employees reached 10000, I stood behind the employees and was grateful. When the number of employees increases to 50,000 to 65,438+10,000, gratitude is not enough. You should put your hands together and lead with the piety of worshipping Buddha. "
The core values of enterprises are manifested in many ways, such as "pursuing Excellence", "honesty-oriented" and "creating a better life". Many experts and scholars also emphasize that every enterprise should have different or unique core values. The author believes that entrepreneurs can have different leadership styles, but enterprises and entrepreneurs do not need fancy core values. No matter what religion entrepreneurs believe in, they should establish a "right track" belief in their daily management.
How the slogan of enterprise spirit shapes the so-called enterprise spirit mainly refers to the guiding ideology of enterprise management, which is an important and complicated content of enterprise culture, and people's understanding of it is not completely consistent.
Enterprise spirit is a kind of group consciousness which combines modern consciousness with enterprise personality. Every enterprise has its own enterprise spirit, which is often summarized in concise and philosophical language, and usually expressed by factory songs, factory trainings, factory regulations, factory emblems and other forms and images. Generally speaking, enterprise spirit is the inner attitude, will and ideological realm of all or most employees of an enterprise.
Enterprise spirit includes three contents:
(1) employees' understanding and recognition of the characteristics, status, image and ethos of the enterprise;
(2) * * consistent beliefs, styles and codes of conduct, which are formed by the integration of the fine traditions, spirit of the times and personality of the enterprise;
(3) employees' ideals and hopes for the production, development, destiny and future of this enterprise. Enterprises can extract the enterprise spirit that can fully display their own enterprise characteristics according to their own conditions.
How to shape corporate image? Is your company still going to write this? 、
How to mold modern enterprise spirit? Reprint the following information for your reference.
How to mold enterprise spirit
First of all, we should deal with the relationship between the pursuit of nature and the pursuit of social relations, and shape the entrepreneurial spirit on the basis of dealing with the interpersonal relationship and seeking to improve the productivity of enterprises;
Secondly, properly handle the sculpture relationship between China culture and western culture. There are social differences and regional differences in human civilization, but they can absorb each other, take me as the main body, learn from others, and include western cultural sculptures;
Thirdly, to deal with the relationship between realistic culture and traditional culture, the spirit of sculpture must face modernization, the world and the future, abandon the dross of traditional culture and absorb its scientific part;
Fourthly, from the sculpture enlivened by reform and opening up, we can form a rational understanding in the practice of building two civilizations in enterprises, and then guide the practice according to this rational understanding, and so on, and constantly improve the entrepreneurial spirit.
How to use service etiquette to create a good personal and corporate image? In the workplace, winning the respect of customers is an important part. To do this, we must be diligent, strict with ourselves and maintain our personal image. Because an individual's gfd, words and deeds at work are not only related to his own image, but also regarded as the concrete embodiment of the unit image. To maintain a good personal image, we should not only pay attention to our appearance, manners and service personnel, but also attach great importance to the coordination of various interpersonal relationships. Attention should be paid to treating people with courtesy, seeking unity internally and harmony externally. Pretend, don't judge people by their clothes.
How to cultivate and express enterprise spirit? It is necessary to establish and improve the organization, selection, implementation and reward methods of rational suggestions, and encourage everyone to emancipate their minds and make suggestions.
2? We should attach great importance to employees' new ideas, suggestions and plans. You can't easily deny or shelve the suggestions that employees have racked their brains to imagine; It is necessary to organize relevant departments and experts to carefully review. Any proposal with adoption value must break through all kinds of resistance and be popularized. Anyone who has little practical value after careful consideration or the realistic conditions are not yet mature should make it clear to the proponent, praise their spirit of courage to explore and protect their enthusiasm.
Keep abreast of employees' work achievements and reward them in various ways, including spiritual, material and honorary forms. This is an important means to mobilize the enthusiasm of employees. Reward is a kind of "positive reinforcement" Through this strengthening, all employees can be gradually guided to reach the highest goal of the enterprise. In this regard, township enterprises have more flexibility and autonomy and must be treated with caution.
Providing training is an expression that enterprises care about the growth of employees, and it is also an important link to cultivate enterprise style, which is particularly urgent for township enterprises. Training should combine technical training with style training, and pay attention to selecting talents through training.
Through organizing cultural and sports activities, organizing holiday tours, opening workers' homes and other activities, we will cultivate a harmonious family atmosphere and enhance internal exchanges and communication among workers.
What is corporate image? Corporate image is the face of an enterprise and the image of a country. It is the unshirkable responsibility of every China enterprise to enhance its corporate image and national image! Corporate image has seven functions: it can make enterprises gain public trust and support, help their products occupy the market, enhance their financing ability, help them recruit talents, help them strengthen their cohesion and enhance their core competitiveness.
The following information is reproduced for your reference.
The types of corporate etiquette can still be summarized into four categories:
Communicative etiquette
Enterprises are the main body engaged in economic activities. As a social organization, there is a lot of interpersonal communication among its internal personnel and with external groups or individuals. Therefore, communication etiquette has become an important form to spread corporate culture and reflect corporate quality. There are many complicated etiquette in interpersonal communication, including introduction and being introduced, addressing and being addressed, conversation language, seat arrangement, posture when speaking, body language, taboo words, clothing, exchanging business cards, standing and sitting, shaking hands and waving, holiday greetings and so on. Generally speaking, there are smiles, handshakes, bows, bows, handshakes, hugs, eyeballs and so on. Generally speaking, excellent enterprises perform very well in these basic communication etiquette, which reflects the company's civilization and cultural accomplishment and is the basic form of corporate culture.
Work etiquette
The routine ceremonies that occur in the daily management activities and business activities of enterprises are work etiquette, such as exhibitions, pre-work meetings, workshop meetings, commendation meetings, workers' congresses, training meetings, press conferences, technology, production and sales cooperation signing ceremonies, and joint venture signing ceremonies. Kōnosuke Matsushita set up a corporate ceremony for the morning party in Matsushita Electric, that is, employees of all departments and units get together for 5 minutes every day to take an oath and make a summary. A social song will be sung at the meeting: "Qi Xin works together to build a new Japan! Continue to work hard! The goods we provide to the world are like spring water. Revitalize the industry! Revitalize the industry! " We must also recite the company's spirit: "Industry serves the country, is open and aboveboard, treats others sincerely, strives for progress, observes etiquette, conforms to assimilation and is grateful."
Life etiquette
After work, all kinds of activities directly related to employees' lives carried out by enterprises are life etiquette. Including corporate cultural and sports activities, parties, lectures, tea parties, etc. Through these activities, the relationship between employees 1 can be strengthened, which is conducive to the formation and dissemination of * * * values. For example, in Mary Kay cosmetics company, the general manager sends greeting cards to all employees every Christmas and the anniversary of the company. When employees celebrate their birthdays, the general manager sends a congratulatory letter, writes a congratulatory message in person, and then solemnly signs it. On the 60th anniversary, 3rd anniversary, 6th anniversary and 9th anniversary of employees entering the factory, the general manager will give away expensive jewelry, and employees will get an expensive diamond-encrusted jewelry when they work for 60th anniversary.
Festival etiquette
Holiday etiquette refers to those commemorative ceremonies that are of great significance to enterprises, mainly including company holiday celebrations and public holiday celebrations. For example, the company's anniversary celebration, the company's important technology or product development success celebration, the company's branch or subsidiary establishment celebration, the company's important activity goal achievement celebration, the new car 1 division and the new production line success celebration, etc. Belong to the former. The latter mainly includes Women's Day on March 8th, Labor Day on May 1st, National Day celebrations, industrial festivals and so on. These celebrations are an important link between enterprises and employees, groups and affiliated enterprises, and enterprises and society.