Sports industry refers to the sum of all industries that produce sports material products and spiritual products and provide sports services. As a department of the national economy, sports industry has the same characteristics as other industries, that is, it pays attention to market benefits and emphasizes economic benefits, but at the same time it has different characteristics from other industrial departments. The important role of its products lies in improving the physical quality of residents, developing social production, inspiring national spirit, and realizing the all-round development of individuals and the progress of social civilization. The market is divided by the characteristics and uses of the products it exchanges. Because the exchange object of sports market is sports service and related sports material products, sports market refers to the place and exchange relationship where sports products are provided to people in the form of commodities or sports material products and services are exchanged. Sports market has three meanings: 1. In a narrow sense, sports market refers to places where goods are exchanged and purchased, such as markets, shops and supermarkets, which is a spatial concept. According to this meaning of market, sports market refers to places where special consumer goods such as sports services are directly bought and sold, namely stadiums, fitness and entertainment venues, tennis courts, bowling alleys and project training points. Consumers buy all kinds of sporting goods directly by buying tickets, admission tickets and paying training fees. Although the content of this market is more specific, the scope involved is relatively narrow, so it is called narrow market. 2. The generalized sports market The generalized market refers to the sum of commodity exchange activities and commodity exchange relations. In order to meet their own and mutual needs, producers, operators and consumers of goods sell their own goods or buy their own goods from others, and realize the value of goods in this exchange process, which is the market. Reflect the economic interests among producers, operators, middlemen and consumers in the market. Therefore, the sports market in a broad sense refers to the sum of the exchange activities and exchange relations of sports service products in the whole society. To cultivate and improve the sports market, we need to study the exchange relationship of sports products, the nature and behavior of exchange activities, provide more products that meet the needs of the market, improve the structure of the sports market, and make more sports goods enter the market. 3. The sports market in the marketing sense refers to the consumer groups who buy or prepare to buy sports products and services in order to meet the needs of sports.