Release time:19-1-2811:35 Zhonghe Fashion (Beijing) Culture Development Co., Ltd.

what

What is a fashion buyer?

"Fashion buyer" is an important soul of a brand, and it is also a commercial art of buying. They are highly sensitive to fashion, and the new product series of the group next season is often decided by the buyer. The main job is to buy suitable designs for enterprises or brands and give them to factories to produce finished products, or directly buy suitable finished products and sell them in the sales channels of enterprises, thus making profits.

how

What do fashion buyers learn in the training class?

Courses:

Overview of buyers &; The role of buyers in different modes, brand positioning and marketing strategy, department store market analysis and business research under experiential business environment, fashion trends and collocation, brand VM planning and product communication, buyer data analysis and purchase strategy, buyer's shop operation practice, luxury goods management and buyer's work mode, fashion buyer system, etc.

Professional skills:

Can fully grasp the current fashion trend, and can carry out detailed data analysis according to the actual market situation; Excellent negotiation skills; Familiar with color matching, able to use appropriate color matching to make series products sell better.

How to assess: graduation design+defense

Graduation design:

Prepare a complete brand project book of buyer's concept store or buyer's experience store in groups.

Graduation defense:

The defense has a week's preparation time, including business circle collection (shopping mall location, decoration, etc. ), data support (why choose such clothing, why such clothing proportion), pricing and so on.

The hardest part:

Data analysis and market practice. For example: give you 3000 yuan to buy clothes for 20 people, and these clothes should be a series. Data preparation and market analysis before purchase is a huge and complicated task.

Industries that can apply for jobs after graduation:

Be your own collection store (the so-called collection store means that there are many different brands in the store), brand retailers, brand operators, product leaders of fashion buyers' stores, product leaders of online e-commerce, clothing product developers, and investment leaders of department stores.

Career planning:

Assistant to the buyer (assisting the buyer in purchasing and selecting money)-Executive buyer (selecting money according to the plan and data made by the buyer)-Buyer-Buyer Director.

Industry salary range:

10w-80w/-80w/year

Tuition:

From 28,800 yuan (in Zhonghe fashion, you can listen to it for free for life)

Must know

Things you don't know about fashion buyers:

1. In a year, buyers will spend nearly 40% of their working time on rigorous market data analysis and prediction, so this is a profession rich in "cousins" and "cousins";

In fact, every consumer is a participant in the buyer's work. Don't always complain that we can't find the same brand products in foreign fashion magazines in domestic specialty stores, which is largely caused by our consumption habits.

Fashion buyers prefer to go to the designer's shop. In Europe, many designers have opened small shops. The design and cutting are great, and some prices are above the big brands. Small quantity and high quality are the biggest highlights.

4. In large brand companies or department stores, there are many kinds of buyers, except those who are responsible for buying clothes, as well as accessories, bags, shoes and so on. All these are bought by different buyers.

who

Who is the fashion buyer?

Appearance: Kong Jing (buyer of Jeska Clothing Co., Ltd.)

Before becoming a buyer, Kong Jing was a makeup artist. This gives her an innate advantage in color and beauty, so after she completed the course of fashion buyer, she was quickly recognized as a fashion buyer by Jeska Clothing Co., Ltd., responsible for all the work of the group's new brand.

Good buyers need to study hard and be serious.

In the clothing industry, English is an indispensable skill, especially the buyer is a communication-oriented industry. If English is particularly good, you often get twice the result with half the effort. In addition to foreign languages, it is also important to master the knowledge of fabrics. There are not only a large number of fabrics, but also new styles come on the market every year. In fact, doing homework is as necessary as going to school. Before you enter the business, you must know that buying a house is not that easy, and you can study hard to be at home.

This is a tired and happy career.

The buyer's job sounds high. Today in London and tomorrow in Paris, you can see all kinds of performances and shops. But in fact, buyers also have a very hard side. I basically take the "red-eye flight" at night, and go directly to negotiate with the dealer after arriving at my destination the next day. I have to talk about four or five manufacturers at most a day. It's almost late at night after work, so I often have to prepare for the next trip. But when you see that the goods you bought are robbed by everyone, you will be refreshed immediately.