Work Plan for Automobile Sales in 4S Shop 1
The new year is coming. I wish you all the best in your work and everything in the new year. The following is my personal work plan for 20__ years:
First, strengthen the understanding of sales work.
1, market analysis, formulate sales tasks objectively and scientifically according to market capacity and personal ability.
2, timely work plan, monthly plan and weekly plan. And communicate with business-related personnel regularly to ensure that the heads of various disciplines follow up in time.
3. Pay attention to performance management, pay attention to and track performance plan, performance execution and performance evaluation.
4, target market positioning, distinguish between big customers and general customers, treat them differently, strengthen communication and cooperation with big customers, and win market share at the same time.
5. Constantly learn new knowledge and new products in the industry, bring practical information to customers, and better serve customers. And get to know excellent product suppliers at all levels in the automobile industry, so as to cooperate with customers in time when they need it, share industry contacts and project information with peers, and achieve a win-win situation.
6. Make friends before placing orders, develop good friendship with customers, think of customers everywhere, treat customers as their good friends, and achieve ideological and emotional integration.
7. Do not conceal or deceive customers, and promise customers to cash in time. Honesty is not only the foundation of doing business, but also the foundation of being a man.
8. Try to keep friendly relations with colleagues, be kind to colleagues, and ensure the smooth implementation of various functions of various departments in the project implementation.
Second, the specific quantitative tasks of sales work
1, make monthly and weekly plans and daily workload. Make at least 30 phone calls every day and visit at least 20 customers every week, so that potential customers can change from quantitative to qualitative. Call back in the morning to make an appointment with customers, and arrange to visit customers in the afternoon, which takes a long time. Considering Beijing's vast territory, large population and traffic congestion, we choose customers in the same or similar positions when making an appointment.
2. Before meeting the customer, we should know more about the main business and potential needs of the customer, first understand the personal hobbies of the decision maker, prepare some topics of interest to the other party, and provide targeted solutions for the customer.
3. Collect more engineering information from the bidding network or other channels for the reference of the engineering contractor, and put forward suggestions for the engineering contractor to cooperate with the technical and commercial project operation of the engineering contractor.
4, make records every day, in case you forget important matters, important unfinished items marked.
5. Fill in the project tracking table and follow up according to the project progress: preliminary design, bidding, deepening design, stocking implementation and acceptance, and complete the work in each stage.
6. Focus on the follow-up of pre-design projects, pay a return visit to customers at least once a week, cooperate with engineering contractors to do the owner's work when necessary, and pay a return visit to projects tracked in other stages at least once every two weeks. The engineer's bidding date and the important date of the project progress should be kept in mind, and the return visit should be tracked in time.
7. Actively strive to participate in the project drawings and scheme design at the initial stage of design, and solve the design work of this major for engineers.
8. In the process of bidding, the corresponding business documents should be sorted out two days in advance, and delivered by courier or to the engineer to prevent any omissions and mistakes.
9. After bidding, pay a return visit to customers in time and ask about the bidding results. After winning the bid, take the initiative to ask for deepening the design, help engineers undertake all or part of the design work, and prepare the drawings needed for construction.
10, strive to sign the supply contract with the engineer as soon as possible, collect the advance payment, arrange the stocking in advance, respond to the demand of the engineer with the fastest supply time, and strive for early payment.
1 1. After the goods arrive at the site and the equipment is installed in the project, apply to the technical department to arrange debugging personnel to go to the site for debugging.
12. Prepare the acceptance documents in advance and collect the money in time after acceptance to ensure a good capital turnover rate.
Third, balance sales and life, and work happily.
1. Organize peers to hold salon clubs regularly to enhance mutual friendship and better communication.
Although there is competition between customers and peers, they also need to learn from each other and communicate with each other. I've attended similar parties and asked my clients, and they are all willing to attend such parties. So I don't think there is any contradiction. Colleagues can enjoy life outside of work, make the salon a part of life, and work can be carried out in a happier environment.
For old customers, we should always keep in touch. When time and conditions permit, send some small gifts or entertain customers. Of course, banquets are not the purpose, but communication can enhance each other's feelings and better communication.
3. Take part in some studies during off-duty hours and weekends, learn more about marketing and management, constantly try to combine theory with practice, check the information and products of this industry online, and constantly improve your ability. The above is my sales work plan for this year. There will always be all kinds of difficulties in work. I'll ask the leader for instructions and discuss with my colleagues. I will try my best to overcome them and make my own contribution to the company.
4S shop automobile sales work plan 2
First, the sales target.
Lead the team to complete the sales plan and target of the month issued by the leader.
Two. Supervise and manage the daily sales work of the sales exhibition hall and sales staff.
1, instrument dress: uniform work clothes and badge.
2. Exhibition Hall Cleaning: Check the cleanliness of vehicles and negotiation tables in the exhibition hall regularly every day. The vehicles that everyone is responsible for must be tested before 9 o'clock, and all the exhibition cars must be unlocked. Handle emergencies in the exhibition hall at any time and report to the sales manager when necessary.
3. Reception at the front desk of the exhibition hall: If the personnel on duty leave their posts for special reasons, they need to find a replacement, and the replacement will bear all the responsibilities of the front desk duty. Check the discipline of sales staff in the exhibition hall at any time.
4. Daily work of sales staff: regularly check the customer orientation of sales staff and the degree of return visit of three forms and two cards, investigate the sales process of sales staff, and coordinate the daily work tasks of sales staff and tasks that need to be completed, such as authorization time and changes in manufacturer policies. Handle emergencies in the exhibition hall at any time and report to the sales manager when necessary. Report the whole day's work and the tasks to be completed tomorrow to the sales manager at regular intervals before leaving work every afternoon. Handle customer complaints within the scope of duties and improve customer satisfaction.
Third, cooperate with the marketing department to do a good job in sales expansion and market promotion.
1. Coordinate the marketing activities issued by the marketing department, such as taking photos;
2. When the sales staff is not on duty, they can communicate with the marketing department and explore the market outside. The marketing department will set up a designated place and put up leaflets outside.
Fourth, master the inventory and cooperate with the sales manager to plan the sales demand.
Check the delivery, data transmission, invoicing and insurance of sales staff every day, and report to the sales manager for registration before going to work. For vehicles that have been used for a long time, inform the sales staff and focus on sales; Cooperate with the sales manager every Monday to make suggestions on the models and colors ordered by the manufacturers.
Five, assist the sales manager to do a good job in the training plan of sales staff.
Due to the merger at this stage, the sales staff obviously lack business knowledge, which directly affects the sales performance. In the next stage, the knowledge training of sales staff is the most important. In addition to the training programs planned by the company, Ruifeng and Tongyue will be used to help each other for the time being, and a simulated dialogue will be held on the price, configuration, competing models and sales tactics of the models to get familiar with the models as soon as possible. Conduct targeted training for the problems that arise.
4S shop car sales work plan 3
First of all, thank the company leaders for trusting me and giving me this opportunity to show myself.
Face up to the existing market, my entrepreneurial passion is high, my information is multiplied, and I feel a great responsibility at the same time. In the following sales work, I will be more proactive and strive to do everything well, whether it is personal sales performance or the sales performance of the whole sales team, and strive to be the best.
I wrote down my future work plan and kept it in mind, as follows:
First, the sales target.
Lead the team to complete the sales plan and target of the month issued by the leader.
Two. Supervise and manage the daily sales work of the sales exhibition hall and sales staff.
1, instrument dress: uniform work clothes and badge.
2. Exhibition Hall Cleaning: Check the cleanliness of vehicles and negotiation tables in the exhibition hall regularly every day. The vehicles that everyone is responsible for must be tested before 9 o'clock, and all vehicles must be on display. Handle emergencies in the exhibition hall at any time and report to the sales manager when necessary.
3. Reception at the front desk of the exhibition hall: If the personnel on duty leave their posts for special reasons, they need to find a replacement, and the replacement will bear all the responsibilities of the front desk duty. Check the discipline of sales staff in the exhibition hall at any time.
4. Daily work of sales staff:
Spot-check the customer orientation of sales staff and the return visit degree of three forms and two cards regularly, and investigate the sales process of sales staff. Coordinate the daily work tasks of sales staff and tasks that need to be completed, such as authorization time and manufacturer policy changes. Handle emergencies in the exhibition hall at any time and report to the sales manager when necessary. Report the whole day's work and the tasks to be completed tomorrow to the sales manager at regular intervals before leaving work every afternoon. Handle customer complaints within the scope of duties and improve customer praise.
Third, cooperate with the marketing department to do a good job in sales expansion and market promotion.
1. Coordinate marketing activities issued by the marketing department, such as taking photos.
2. When the sales staff is not on duty, they can communicate with the marketing department to explore the market, and the marketing department will designate and issue a single order.
Fourth, master the inventory and cooperate with the sales manager to plan the sales demand.
Check the delivery, data transmission, invoice and insurance of sales staff every day. Report to the sales manager for registration before going to work. For vehicles that have been used for a long time, inform the sales staff and focus on sales; Cooperate with the sales manager every Monday to make suggestions on the models and colors ordered by the manufacturers.
Five, assist the sales manager to do a good job of sales personnel training plan, and organize the implementation.
Due to the merger at this stage, the sales staff obviously lack business knowledge, which directly affects the sales performance. In the next stage, the knowledge training of sales staff is the most important. In addition to the training programs planned by the company, we will also temporarily take the form of mutual assistance to conduct a simulated dialogue on the price, configuration, competing models and sales tactics of the models, so as to get familiar with the models as soon as possible. Conduct targeted training for the problems that arise.
Of course, all the plans here are on paper. As the saying goes, practice is the only criterion for testing truth. In the future work, I will try to put these plans into practice and lead the team to complete the tasks assigned by the leaders under the best conditions.
4S shop car sales work plan 4
According to the requirements of cigarette marketing centers of State Bureau, provincial bureau, municipal bureau (company) and county bureau (branch) for cigarette marketing and retail terminal construction, customer service centers actively cultivate and expand three kinds of cigarettes on the premise that five kinds of cigarettes are gradually withdrawn from the market and four kinds of cigarettes are effectively controlled, combined with the actual work and responsibilities of their own departments, and in accordance with the idea of "improving cigarettes" put forward by State Bureau and the "2332" project goal put forward by Provincial Bureau. Strictly follow "532" and "46 1" as the brand development strategy, and take "135" as the guidance to promote the comprehensive implementation of all work in the customer service center. In _ _ _ _, the specific work plan of the General Department is as follows:
I. Work objectives for the year.
1, sales target
The branch plans to sell 29,732 cartons of cigarettes throughout the year, including 2 170 cartons of first-class and second-class cigarettes, 6,244 cartons of third-class cigarettes and 7,879 cartons of cigarettes outside the province.
2. Phased goals of network construction
1), the success rate of telephone sales call is over 95%.
2), online order success rate reached 100%, online withholding settlement rate to meet the standards stipulated by the municipal bureau, to ensure that this work reached the top three in the city.
3) Continue to expand the scale of China Tobacco's core merchants, and focus on supporting and cultivating some potential, large-scale and influential merchants. Strive for the core business of China Tobacco before the end of the year.
The number of households should reach more than 50.
4) Strengthen the understanding of the work of "covering every village", at the same time strengthen the management and service of "covering every village" merchants, consolidate the achievements of "covering every village" and make the next plan.
5) Adhere to the open source system, rank the sales progress every day, encourage the underachievers, and strictly supervise the sensitive brands, so that there is supervision every day and everything is put on record.
6), standardized operation, alarm bells ringing. Every marketer's marketing work should focus on standardized operation and always make unremitting efforts.
3. Customer service
1), visit merchants at least three times a month, and the interval between each visit shall not exceed 10 days.
2) Vigorously implement precision marketing, accelerate the establishment and improvement of precision marketing system around the requirements of "accurate information, accurate delivery and accurate management" of municipal bureaus (companies), improve the marketing level of high-end brands, and expand the scope of precision marketing to more than 300 yuan.
3) Actively promote the "135" working method. First, conduct comprehensive training on the content and requirements of the "135" working method for account managers, and then introduce the work into practical work, so as to promote the goal of work, informatization and standardization of operation, and comprehensively improve the quality of marketing personnel.
4. Brand cultivation plan
1), strengthen brand promotion and guidance.
In brand promotion, it is necessary to increase market visits, understand the sales situation of the cultivated brands, sort out and summarize customer needs and market feedback information, and seriously study them to provide sales suggestions for merchants and guide them to buy cigarettes.
2) Strengthen the display of brand cultivation.
During the visit, the account manager instructed the retail merchants to do a good job in the terminal display of cigarettes, improve the terminal display effect of cigarette brands, enhance the attractiveness of brand terminal consumption, and thus enhance brand display.
3) Strengthen the market guidance ability for retail merchants.
During the visit, the account manager should use his own marketing knowledge, combined with the characteristics of the business, such as geographical location, sales scale and consumer groups, and recommend the brand's smoke, price, packaging, grade and selling point in detail to help the business establish the concept of brand cultivation and improve the brand recommendation ability.
4) The final effect
The proportion of cigarette killers in the county increased by more than 4% on the basis of last year; The sales revenue per box has increased by more than _ _ yuan; Before the end of the year, the over-the-counter rate of Class I and Class II cigarettes of urban merchants should reach more than 90%, and the over-the-counter rate of Class I and Class II cigarettes of rural merchants should reach more than 60%.
5, marketing team training plan
1), according to the annual training of marketing personnel, make the training schedule, with no less than 8 hours per month and the annual training hours should be more than 80 hours.
2) Training content: 1, covering knowledge such as call service, customer relationship management and marketing skills; 2. Training methods should be diversified, and training should be assessed and evaluated.
3), do a good job in four quarters of training, to ensure that the training results, assessment, feedback.
Second, the _ _ year work measures
1, sales task:
1), according to the monthly cigarette sales task issued by the marketing center of the municipal bureau (company) to customers.
The manager carries out secondary decomposition and publishes the completion of the account manager on the list every day. Encourage account managers to catch up with their awareness and truly realize the situation of catching up with sales and surpassing tasks.
2) The information and internal management department monitors the daily sales progress of each line in real time, and gives timely feedback if there is any abnormality.
3) The morning meeting and the regular meeting on Friday will be held on time, and the progress will be reported daily, and the relevant marketing information of superiors will be conveyed in time.
2, the second kind of cigarette plan:
1) Do a good job in the implementation according to the "Assessment Methods for the Over-standard Rate of Class I and Class II Cigarette Brands" issued by the County Bureau (Branch).
2) While ensuring the sales volume, we should also grasp the structure and increase the publicity of Class I and II cigarettes.
3) Inventory of online shopping merchants every week to ensure smooth sales records of online shopping merchants.
3. Phased goals of network construction
1), the success rate of online ordering is included in the assessment index. Account managers should pay attention to it in real time and increase their visits to online ordering businesses so as not to affect their cigarette lighting.
2) Vigorously promote online withholding. On the one hand, the account manager will check the balance of the merchant's account one day in advance to remind the merchant to save enough money in advance. On the other hand, the assistant account manager will call to remind the merchants who did not deposit on time that day. Ensure that the online withholding success rate reaches 100%.
3) Continue to develop online ordering merchants, focus on urban customers, strengthen guidance, pay attention to practical results, and select effective customers of departments for online delivery. Strive to keep the wholesale and retail price difference of merchants above 10% and establish a good customer-customer relationship.
4) The maintenance and management of China tobacco merchants, on the one hand, should focus on the management of existing China tobacco merchants, with the marketing manager visiting at least twice a month and the account manager visiting at least once a week; On the other hand, develop new Chinese tobacco merchants, declare the merchants who sell more first-class and second-class cigarettes, have a good business outlook, have a prosperous location and have certain consumers in the society, and do a good job in replacing the house numbers.
4. Evaluation training.
1), strengthen the three-level inspection, and those who find that the visit is not in place and the signature is not standardized will be dealt with seriously.
2) Actively prepare and plan the satisfaction survey of retail merchants in the first half and the second half of the year, and strive to make each survey true and effective, reflecting the true wishes of merchants.
3) Prepare for the assessment of on-the-job training in four quarters, so that on-the-job training is really effective and not a mere formality.
4), the introduction of various corresponding assessment programs, in strict accordance with the documents and rules and regulations for training and assessment.
4S shop automobile sales work plan 5
As an automobile sales company, I think automobile sales revenue is the most fundamental and main source of the company's profits, and the rest are costs. Therefore, if the company wants to grow, it must first do a good job in car sales. To do a good job in automobile sales, it is necessary to establish an excellent automobile sales team, which is a process of unity and cooperation among excellent sales personnel. Combined with the present situation of Shuangling Company, to do a good job in automobile sales, we must first strengthen the training of basic knowledge and improve the quality of sales personnel, and at least achieve "six understandings", namely:
Understand the analysis tools of automobile structure, performance and cost performance.
Second, understand the market and master the industry background, overall market situation and market dynamics.
Understand marketing, master and properly use the essence of marketing.
Understand sales, master sales process, sales words and sales skills.
Understand service, master sales process, service and after-sales service methods.
Understand the customer, grasp the customer's mentality, consumption psychology and decision-making methods.
To do a good job in car sales, we also need "three haves", namely:
Once you have a plan,
Follow the sales law and make a solid plan to promote the work.
Second, there are skills.
Follow the customer's psychology, adopt offensive tactics and work plan of automobile sales. 3. Insist on, follow the law of success, and constantly improve and upgrade the work.
Engaged in automobile sales, not only need professional knowledge, but also need high comprehensive quality. Because it is very simple, car salesmen sell cars and car-related products and services. Automobile products and services are highly professional.
As the sales manager of Shaanxi Automobile Heavy Truck brand of Shuangling Company, my sales plan is as follows:
I. 1, sales training plan. Make more efforts in sales training, be familiar with the structure and performance of the models you sell, and compare and analyze the advantages and disadvantages with the competitive models. At present, the salesman's business knowledge is obviously lacking, which directly affects the performance of the sales department and the product technology is updated faster. Without training, it will be out of date, unable to answer users' questions and directly affect sales. In the process of sales and training, find problems in time and solve them in time. mushroom
2. Implementation of sales process: follow up every user and use sales skills and knowledge to sell cars. In the process of selling cars, the words and deeds of salespeople must be standardized, the contracts signed must be rigorous, and the promises to users must be fulfilled. Seek truth from facts.
3. Increase market share: engage in auto show, pay a return visit to old customers, advertise and other promotional activities. Find some honest partners to distribute. Do a good job in car home and after-sales service. I think some customers want to find reasons from themselves, because cars are a special commodity and expensive and durable consumer goods. Most people rely on cars to support their families, and no one will be willing to spend money on them. Therefore, it is necessary to increase the market share and put the real needs and concerns of users (nothing more than: vehicle quality assurance, perfect after-sales service, after-sales claims and so on). I believe I can complete all the tasks assigned by the company.