First, rural e-commerce and rural purchasing entrepreneurship
The sinking of e-commerce platform channels has become a mainstream trend, and some well-known domestic e-commerce platforms have become hot in the county and rural e-commerce fields. There are about 450 million online shopping users in China's first tier cities, and the population of county and rural e-commerce market exceeds 900 million. With the rapid development of rural Internet, 20 15 rural e-commerce has developed by spurt, and rural e-commerce entrepreneurship has ushered in important business opportunities.
The rural population has a special situation: rural users live in scattered areas; Online shopping in rural areas is still in its infancy; Farmers' pockets are getting richer, and the demand for branded goods is increasing, but they lack shopping channels.
It is a good business opportunity to develop rural e-commerce and rural purchasing at this time. You can refer to the centralized entrepreneurial model:
1. Platform business model: Ali Village Amoy and JD.COM Purchasing Model. This needs to apply to the platform e-commerce, and there is a certain threshold.
2. Self-operated mode: focus on local users' needs and purchase orders from major platforms. This model can drive more rural Internet newcomers to start businesses.
Entrepreneurial success rate ★★★★★★★
The business opportunity assessment is feasible, the venture risk is low, and there is no need for inventory risk, so it needs to be piloted in some rural areas with Internet foundation. Operators need to have some experience in e-commerce operation. The key is to solve the trust with rural users, and the key is price, product quality and convenient service.
Second, the county rural e-commerce logistics entrepreneurship
County economy, e-commerce and logistics entrepreneurship is a very good business opportunity at present. The national express network can reach county-level cities, but it needs to cover the logistics from county level to village level. This is a big weakness of all express delivery at present, not only ordinary express parcels, but also the logistics needs of household appliances and other categories. In Ali's rural logistics strategy, it is clear that 1 0,000 county-level operation centers and 654.38+10,000 village-level service stations will be established within 3-5 years, covering 1/3 counties and 1/6 villages.
SF has laid a rural network of two-way business flow and logistics across the country. It is said that SF has fully rolled out the rural network, with 1.3 million townships, equivalent to about 40% of the townships in China. Methods: SF encourages employees to go back to their hometowns to start businesses, sinking SF's service outlets, establishing rural sites in the mode of internal direct sales, sending express delivery to the countryside, and promoting "urban and rural purchase" to sell local products through micro-stores. Looking at the trend, SF takes two-way commercial logistics in rural areas.
The entrepreneurial suggestion is to establish a county-level express service station and undertake the cooperation of county-level outlets of express delivery companies such as "Three Links and One Reach", "Shunfeng" and "ZJS". The parcel flow in a single county is relatively small. If it is a county-level express node station, you can also welcome the express company. In the distribution from the county to the countryside, if the number of parcels is concentrated, you can use the delivery of small trucks, or integrate resources with the help of social mode, and you can completely adopt the crowdsourcing mode of Uber and Didi taxi.
Business opportunity evaluation is feasible and low risk. Mainly to deal with the total number of express delivery enterprises, and at the same time to assess the risk of whether the flow of e-commerce express parcels is stable, and then integrate and dispatch their own social transportation resources. From the perspective of business model, if we can get through the logistics from county to village level, it will be valuable for agricultural products to enter the city and industrial products to go to the countryside.
Third, the rural brush wall entrepreneurship
A rural wall painting company with an annual income of tens of millions and a valuation of 654.38+0 billion. The commercial value of wall painting: grasping the entrance of rural internet; Operation mode: recruiting more than 200,000 network village officials, promoting offline and hiring farmers; Data: integrating rural 65438+100000 commissary to analyze rural users; Strategy: Plan the language for farmers to interact with each other ... Upstream docking all major e-commerce brands, Internet brands, household appliances, fast-moving consumer goods and so on that want to enter the rural market.
Entrepreneurial success rate ★★★★
Business opportunity evaluation rural whitewashing is a typical diversion entrance of rural advertising. Just like the city elevator focus media, the intersection is an important position for advertising, a low-cost location and a low-cost socialized crowdsourcing labor force. Important challenges: 1, how to acquire upstream advertisers, especially those who seize the brand to enter the countryside; 2. How to organize social resources to paint the wall; 3, need to have some creative design, combined with the language of farmers.
Fourth, agricultural products e-commerce entrepreneurship (F2B and F2C)
At present, the direct supply mode of agricultural products is mainly based on urban localization, eliminating intermediate channels, and the origin is directly connected with urban hotels, canteens, schools, institutions and other institutions. This model has appeared all over the country, and some of them have also received a large amount of venture capital. What I want to say here is not to build this platform. As an upstream platform, it must be connected with many agricultural bases. What I suggest is that entrepreneurs in agricultural production areas (bases) help farmers plan and guide planting, and then connect with upstream platforms, because farmers don't know e-commerce, centralized procurement and contract farming, which requires new farmers in the new era to organize and connect in the form of entrepreneurship.
Online multi-channel mode, for the products of multi-brand agricultural bases, promote F2C mode, and directly connect families from farms, which can adopt pre-sale ordering mode, or can also be called generation-raising mode.
Entrepreneurial success rate ★★★★★★★
Business opportunity evaluation This entrepreneurial opportunity is worth exploring. Traditional farmers simply don't understand the Internet, brands and business thinking. If young friends integrate in this field, it is of great commercial value to help farmers popularize the above two models.
Verb (abbreviation of verb) Nongte WeChat business venture
In 20 15, the agricultural special wechat business broke out in an all-round way. If you have an iconic major there and have the foundation of Nongte WeChat business, you can fully participate in the entrepreneurship of Nongte WeChat business.
The country attaches great importance to the new business model of "Internet+Agriculture", and the agricultural special WeChat business promotes the development of the industry with a brand-new business model; Implement the national strategy of entrepreneurship incubation and innovation for ten thousand people; Promote the transformation of industrial circulation and adopt the new C2B flat supply chain order agriculture model.
Suitable for Nongte WeChat entrepreneurship are:
1, base: landmark agricultural specialty, agricultural specialty single product with unique value. Stable production capacity and controllable quality, suitable for current logistics and transportation. It is best to adopt brand strategy for large-scale bases, crowdsourcing brand ideas for medium-sized bases and single products, and operating small-scale single products with a playful attitude.
2. Channel: As long as you can use social tools such as WeChat and QQ.
Entrepreneurship success rate ★★★★★★★★★
Business Opportunity Assessment Agriculture is a big industry, and everyone's salary is 1/3. Therefore, the agricultural special WeChat business has great entrepreneurial value in the era of social e-commerce. If 10,000 people do not start businesses enough, it may drive millions or tens of millions of people to start businesses. Every foodie can be an independent entrepreneur.
Sixth, rural O2O service platform entrepreneurship
What I want to explain here is the O2O service platform, not a single logistics or e-commerce. Take Goodday as an example. Goodday has laid out more than 20,000 village-level service stations throughout the country. Gooday's service is not only logistics, but also a comprehensive service platform integrating home appliance delivery and trade-in. It has enough business opportunities to serve the consumption entrance of rural families, and it can derive value such as purchasing.
Entrepreneurial success rate ★★★★
Business Opportunity Assessment The service of O2O is an important network for establishing village-level service stations. If all major rural markets in China establish O2O village service stations, it will have important commercial value. Not only JD.COM and Ali want to cooperate with you, but many other brands will also try to cooperate with you if they want to lay out the rural market. The biggest challenge is how to lay out this network, how to operate it in the initial stage, and how to play it in the form of crowdsourcing. I won't elaborate here. You can contact me if you need to communicate.
Seven, centralized procurement platform for agricultural machinery, agricultural machinery financing leasing business.
In fact, the centralized procurement platform in rural areas should be the business of supply and marketing cooperatives, but none of the supply and marketing cooperatives in the country play the Internet in the system of state-owned enterprises. So today, with the development of "Internet+Agriculture", we should strive to be changed. Combined with the rural demand for agricultural materials, seeds and agricultural machinery, we can build a centralized purchasing platform for agricultural materials. If it involves major agricultural machinery and equipment, it can also promote the financial leasing model with financial institutions to obtain greater commercial space.
Entrepreneurial success rate ★★
There are business opportunities in the field of business opportunity evaluation, but it needs multi-dimensional resource support. Supply and marketing cooperatives around the country may also set up thresholds, which have not been fully socialized. It is recommended to go to this rural area with developed entrepreneurial choices and high Internet influence. At the same time, driven by capital, it is best to connect with relevant departments at the county and city levels, and then cooperate with each other to promote. There are definitely business opportunities in this field.
Eight, rural e-commerce training and entrepreneurship
In the New Deal of the Ministry of Commerce and the Ministry of Finance in July 14, an important direction for the central government to support the development of rural e-commerce is to support rural e-commerce training. The development and training of the whole new agriculture is a big market, and people with new Internet thinking need to go on and exchange training in various counties and places.
Entrepreneurial success rate ★★★★★★★
Business opportunity evaluation not only caters to the needs of policy, but also promotes entrepreneurship through training and employment through entrepreneurship.
If you can play Taobao and WeChat business, it is a good value to try to promote local rural e-commerce entrepreneurship training.
Nine, rural tourism platform entrepreneurship
The agricultural Internet not only drives the sales of goods and services, but also drives another industry-tourism, which has great commercial value. If the country is a landmark specialty, build a platform for rural tourism experience, with food experience+rural tourism+order agriculture+internet marketing as one.
Entrepreneurial success rate ★★★★★★★
The business model of business opportunity evaluation does not need much commercialization. As long as the country has a characteristic agricultural base and a characteristic agricultural base, and then the fans who travel by eating goods are built into a group, many business models can be completed.
The content of this article comes from Figure 6. Author Li Danni, image source network. For more reading, please pay attention to WeChat: tuliucom.