How do children's programming training institutions do marketing activities?
As mentioned just now, due to the differences in the level of economic and educational development, children's programming has been highly accepted in some areas, but the awareness in other areas is still low. Therefore, if children's programming training institutions want to recruit students, they must do some marketing activities and marketing to increase parents' attention to children's programming. The marketing activities that children's programming training institutions can do are:
1. Talk about cooperation with local schools to open children's programming classes in schools.
Many provinces have issued documents to encourage provincial and municipal schools to carry out artificial intelligence courses and promote programming education and other related courses, but because schools do not have teachers and teaching materials for children's programming, it cannot be implemented; Cooperating with the school and sending institutional teachers to the school can attract students on the one hand and meet the requirements of the school on the other, which can be described as a win-win situation.
2. Invite experts and local celebrities to give lectures on popularizing children's programming education knowledge.
In some areas where children's programming awareness is not high, many parents do not understand and are not interested in learning about children's programming. At this time, it is difficult for marketing promotion to enter the sight of these parents. Parents will trust experts in the computer field and education experts more, and let them tell some cases in which students won honors in computer science and technology competitions and entered the school. Carrying out such activities can expand parents' knowledge of children's programming, thus reducing the difficulty of enrollment.
3, with the local education departments, associations and other relevant departments to apply for extracurricular practice research base.
Education departments in many areas are actively exploring ways to promote students' healthy growth and all-round development. Extracurricular practical research is one of the important ways. If you can apply to become a local research base and let students visit training institutions, you can improve the visibility of training institutions and open up markets.
4. Undertake some official and unofficial programming and robot human competitions.
This is mainly aimed at the more powerful children's programming training institutions, which can undertake some programming competitions and attract participants through bonuses or other rewards. For training institutions with insufficient strength, they can also apply to become the organizers and institutions registration points in their cities, thus increasing their influence and popularity.
Generally speaking, the ultimate goal of marketing activities is to improve the visibility of training institutions, expand the number of students, pay attention to avoiding false propaganda and improve the quality of training, otherwise it will be passed on by word of mouth among parents. Once there are more dissatisfied parents, it will be difficult to enroll students.
Second, what is the prospect of the children's programming training class?
With the development of computer technology and artificial intelligence, children's programming education is the general trend in the future. With the inclusion of children's programming in textbooks and college entrance examination in some areas, more and more parents begin to attach importance to children's programming, and more and more children's programming training courses are offered. It can be said that the prospect of children's programming training class is still relatively good, but as a new field that has just started, its development scale is still relatively small, and there are three specific problems:
1, children's programming curriculum system is not perfect.
Although the policy has allowed schools in some cities to incorporate children's programming into the teaching curriculum, most of the domestic children's programming education is imported from foreign textbooks. However, the teaching differences at home and abroad lead to the inadaptability of foreign textbooks, and it will take time for China to develop a set of national textbooks.
2. Lack of children's programming teachers.
The lack of resources for children's programming teachers and the strong demand for children's programming teachers in the market are important reasons for the slow development of children's programming. It is precisely because of the lack of teachers that the teaching quality of many training courses is not enough to attract parents, and even some teachers are misleading children.
3. The market size is still not big enough.
Compared with other disciplines, the market scale of children's programming is still very small, mainly because most parents don't understand children's programming at all, thinking that children's programming is just sitting there writing code and don't want their children to get in touch so early. Therefore, the platform needs to carry out a lot of marketing publicity to provide visibility for the platform, resulting in increased costs.
As far as the development of children's programming is concerned, although the development prospect of children's programming is broad, it still has a long way to go.
The above is Bian Xiao's sharing, and I hope it will help everyone.