According to the category and relevance of training content, the professional certification training of real estate planning director is combined into five training modules, which integrate theoretical knowledge learning and skill operation training. Fully consider the current situation and trend of real estate development, combine the actual demand in real estate development planning, tailor it, pay attention to actual combat, and apply what you have learned. 1, market research and analysis

2. Positioning of real estate projects

3. Market segmentation and target market

4. Identify the overall concept of development risk 1 project.

2. Planning and design principles

3. Landscape design and planning of the project

4. Planning and design planning under the new real estate policy 1. Diversified real estate financing

2. Financing innovation mode of real estate development enterprises

3. Analysis and prevention of real estate financing risks and several main risks.

4. Financing methods and forms of small and medium-sized real estate enterprises 1, marketing strategies and key points.

2. Pricing strategy

3. Organization and management of sales team

4. Formulation and implementation of advertising strategy.

5. How to build a real estate brand through marketing?

6, classic marketing planning case analysis 1, after-sales service planning

2. Choose a property management plan

3. Embedding and promotion of real estate brands and property management brands.