Job responsibilities of trainers in 4s shops
I. Be responsible for the teaching and technical departments of internal training of the company.
Second, seriously implement the authorized company's professional and technical training plan for the company.
Third, effectively grasp the company's internal technical training rate and evaluate the internal technical training of employees.
Four, collect and analyze major technical cases and fault cases, timely communication, timely learning.
Five, responsible for organizing research on technical issues.
Intransitive verbs assist other related work of company training.
Methods of self-improvement for trainers in automobile 4S shop
1. demand analysis: define the training needs of sales consultants.
Master the skills and knowledge that a sales consultant needs.
Understand the actual performance and ability gap of the sales team.
Clarify the sales manager's expectation of improving the sales team's ability.
2. Goal setting: After defining the training needs, set the training objectives, which should follow the ABC principle.
A (achievable): according to the actual situation of students and under the guidance of actual work requirements, set achievable goals.
B (credible) credible: it is realistic and acceptable according to the actual situation.
C (controllable): It can ensure that the training time, place, hardware support and other factors are within the controllable range.
D (definable) can be described in words and written form, which can be understood by both students and management.
E (dominance): Set training objectives for different training contents, training forms and training targets.
Q (Quantifiable) Measurable: Clear data can be used as a basis for measurement.
3. Course perfection: Course development helps dealers to establish a perfect training system; Help sales team members find problems and improve their ability; It is helpful for internal trainers to expand their knowledge and improve their logical thinking ability.
The curriculum system should cover professional knowledge, business skills, management ability and corporate culture.
Curriculum development should be targeted and practical, with clear objectives, prominent focus, in line with the cognitive law of adult learning, and rich and vivid materials.
Courseware should be updated in real time according to the different needs of trainers and feedback after training.
4. Planning: According to the annual sales, monthly sales tasks, quarterly KPI indicators, monthly KPI indicators, and the weaknesses of sales consultants that need to be improved, make a reasonable training plan.
Annual training plan: according to the dealer's annual business plan, human resources planning, business and management priorities. , formulate training objectives and priorities for personnel in different positions, and budget and allocate expenses.
Quarterly training plan: before the end of the last month of each quarter, make the training plan for the next quarter; Implement and adjust the quarterly training plan according to the annual training plan of the distributor and the marketing policy of the agent brand.
Monthly rolling plan: make the training plan for the next month before the end of each month; Including the specific training time, place, training content and methods, training objects, training teachers, class hours, training objectives, assessment methods, etc.
5. Training implementation: Arrange and implement specific training activities.
Training hardware preparation: according to the training content and activity settings, arrange the corresponding training classroom layout; Reasonable use of teaching tools (real cars, card props, computers, projectors, posters, markers, etc. )
Implement training activities: such as group discussion, brainstorming, case analysis, game interaction, role playing, etc.
6. Effect evaluation
Before the end of each training, trainees should evaluate the training effect on the spot. You can refer to the following table for evaluation.
After each training, organize students' examination, and directly reflect the effect of this training through the training assessment results.
7. Work summary
Training work summary is divided into three categories: annual, quarterly and monthly.
Training summary should include the following five modules (current training summary, course outline, training essence, feedback and improvement, and next training plan).
Establish employee training files and report them to the human resources department to break through the bottleneck.
Methods of establishing internal training system in 4S shopping malls
brick by brick
It is generally believed that the formation process needs to be divided into three stages:
1
Selection stage
If the internal employees voluntarily sign up or are recommended by the management, the human resources department will issue an assessment notice, and select several internal trainers through written examination and interview PK.
2
Training stage
To grow up as an internal training lecturer, you must master some training skills and teaching abilities, and the acquisition of these abilities requires training and experience accumulation. There are four levels in this stage:
Primary stage: do it? Speak fluently?
Through the training of basic deductive skills and manners, we can resolve the timid psychology, do a good job in self-management and emotional management, lay a good foundation for the expression of trainers, establish the ability of self-confidence expression and professional demeanor presentation, and make the lecture meaningful.
Ginger: Do it? Speak well?
From self-introduction, professional expression skills, charts and figures, understanding and reasoning, course introduction to graduation training, the professional teaching image of trainers is established, professional teaching skills are improved, and lectures are effective.
Zheng Jie: Do it? Speaking of essence?
Through the deepening of the effect, the summary of language sense, the reconstruction of content, the evaluation of materials, the improvement of field control and the application of materials. , comprehensively improve the course control ability and PPT design ability of internal trainers, and make the lectures systematic.
Advanced: do? Talking about life?
Being able to independently develop and design courses and solve practical problems in the store is also the highest level that a trainer should reach.
three
Certification stage
After the comparison of quarterly training, the internal main lecturer and backup lecturer are selected, and the performance appraisal is also carried out according to the actual situation in the store; In order to enhance the sense of honor of internal trainers, internal or external professional institutions should carry out certification and solidify the image of internal trainers.
Take action.
In order to improve the training system from practice, the internal training instructors in 4S stores should do the following:
1. Work out the working system of internal training mechanism, including: training frequency, fixed training time, participants, reward and punishment system, assessment, etc.
2. Introduce and check the training during the morning meeting and evening party;
3. The wall-mounted system of monthly and quarterly training plans and course plans;
4. Make a training plan before training and make a training summary after training;
5. Self-improvement plan for internal training instructors.
Generally speaking, the establishment of self-training mechanism in 4S stores can build a learning team and realize self-hematopoietic function.
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