People who are familiar with 12Reads series management training books may feel the same way. Indeed, this series of management books focusing on self-training launched by a little-known organization, Zhongzheng Leadership, Xinhui is simply a classic of an era. 12Reads series is a miracle of management training industry in China, and the contents in the textbook are as wonderful as any management master's ideas.
For anyone, whether experienced or a beginner, 12Reads series can be an excellent management training carrier. It is no exaggeration to say that if you can finish the full series of 12Reads, the effect will definitely be equal to or even better than the last MBA or EMBA course. Of course, not many people can really read the whole series of 12Reads. Most people choose one or more books in their own field. After all, not everyone wants to be a generalist, except those who are interested in becoming CEO. Of course, there is also the price factor. After all, they are all working-class people.
The book CEO must read 12 is personally felt to be dominated by high-end people (which can also be reflected in its pricing), so the content must be strategically positioned and more suitable for corporate CEOs or senior managers to read. I only read the introduction of this book in official website 12Reads, and I also read some book reviews written by others. I didn't have a chance to read the contents of this book, but according to Jianghu rumors, I think this book is 7999! ! The key is that many people still buy it! That's great.
Compared with 12' s required reading for CEO, 12' s required reading for managers is more people-friendly. Of course, this is also an important reason why 12 must read for managers can rank among the classic management books. Although the price is not as arrogant as "CEO must read 12", the content is quite good. This book must have been read by many people, including the author, and is suitable for ordinary business managers, so I won't elaborate here.
The rest, such as strategic management required reading 12, marketing management required reading 12, human resource management required reading 12 and sales management required reading 12, are all books in a certain professional field of enterprise management. As mentioned above, many people will choose one of them according to their field of work. These sub-field books are also all-encompassing, and almost all relevant professional knowledge can be grasped. They are ingenious in all aspects and can see the author's skill. For readers, you can really learn a lot. Moreover, these books are very practical, and you can show off your hands and feet in your work almost immediately after reading them.
I forgot to mention that there is also a very important book in the 12Reads series called "Leadership Required Reading 12", which was also launched earlier. Some comments on the internet generally call it a masterpiece of personal leadership improvement, but unfortunately, due to various reasons, the author has not read this book yet, so I will not comment.
In addition, books such as Communication and Persuasion 12, Team Management 12, and EQ 12 all pay more attention to the improvement of personal skills. These skills seem to be "soft", but they are very important for the comprehensive quality of an excellent manager, especially "EQ required reading 12". Without interpersonal skills, no matter how strong the professional ability is, it is useless to achieve results. I believe many people agree with me.
In a word, this wave of management books in 12Reads series is a classic. If you want to experience the feeling of MBA, it will be a good choice to read all the books in this series. If you just want to improve your professional ability in a certain field, such as HR, choose a corresponding book at random. Although the price is higher than ordinary books, and you can only buy them from official website 12Reads, you won't feel cheated after reading them.