The shopping center investment guide introduces in detail the specific operation methods and precautions of each link in the shopping center investment process. The main contents include shopping center investment principle, shopping center investment implementation principle, shopping center investment promotion scheme, shopping center merchants' location elements and principles, typical shopping center analysis, shopping center investment implementation, shopping center investment typical misunderstanding, and international shopping center brand perspective. Shopping center investment guide can provide practical investment guide for commercial real estate project developers, professional service agencies and commercial real estate management agencies, and promote the efficiency and effect of investment operation.