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# Selected Articles on Experience of Electronic Sand Table Simulation Marketing Director 1#
Through two days of sales work, I made a personal summary of my own advantages and disadvantages, as well as my understanding and mastery of sales work.
First of all, we should have a new understanding of sales work, not just talk about it. When promoting products, we should highlight the characteristics of products and grasp the differences of products in order to attract people's attention. Among the people who visited these two days, some people think that when the price is on the high side, they will introduce what services are included in this price, and there will be absolutely no extra charge. After that, some people will feel that the price is reasonable and will be more interested. Some people are still skeptical, so I will explain it to him in detail.
Then, for the sales target, generally speaking, most people who are interested are young people, but also older men. Because this sport is more exciting, it will attract more people's love. So when you meet such people, you will often introduce them more and arouse their curiosity. If you notice the intention, you will further ask if it is convenient to leave your name and contact information for a return visit in the future. But some people are reluctant to leave personal information.
Finally, summarize the personal work situation. I can grasp the contents and highlights of sales relatively quickly, but during the visit, I am not very familiar with the more detailed things and need to strengthen them. Also, when the other party doesn't want to leave personal information, I don't know what to say to convince the other party.
Generally speaking, I have gained a lot in these two days, learned a lot, communicated with others more freely, and gradually improved my own shortcomings in order to do my work better.
# Selected Experience of Electronic Sand Table Simulation Marketing Director 2#
It's been almost x months since I joined this big family. During my time with my family, I found myself working hard and making great progress. In this team, I learned a lot of things that I have never done before. This is not only a job, but more importantly, this big family has given me an opportunity to study and exercise, and provided me with a happy stage to show myself. From this time on, I found it easier and longer to communicate with customers, and the problems I considered became more and more comprehensive. I think this is experience. I sincerely thank my family for their concern and help. The specific work of these X months is summarized as follows:
Here, I deeply realize that _ _ this team has a down-to-earth and serious working attitude from the boss to colleagues, and * * * meets challenges with a positive attitude every day, which is also a constant reminder to do a good job every day. In fact, the general direction and purpose of each company's system and regulations are the same, but the details are slightly different. So naturally, I quickly adapted to the working environment and workflow of the company, and tried my best to cooperate with everyone's work. Although there are some shortcomings, with the help of everyone, I also actively corrected them and avoided making mistakes again. So, I am integrated into the big family of _ _ _, and do my work well. I like it here very much, and I am willing to use it as a platform to exercise myself, develop together with the company, regard work as a career and make my own contribution. In fact, no matter where you are or in which company, you must be enthusiastic, serious, sincere and actively integrated into your work, which is also the basic principle of being an employee. Team spirit is a virtue advocated by every company. I think the development and cooperation between companies is very important. Without the cooperation of various departments and colleagues, the company's work process will inevitably be hindered, the work efficiency will be greatly reduced, and the company's benefits will naturally be damaged, which is unfavorable to the company and individuals.
Since last month, I have realized how important it is to have four things at the same time in my work: intention, concentration, carefulness and patience. Take every time I receive a phone call from a customer, I will listen attentively to the needs of any customer, recommend our most suitable products for each customer, carefully explain the usage and precautions of the products to customers, and patiently follow up and maintain all customers.
At work, I deeply feel the urgency of strengthening my study and improving my own quality. First, learn our information and insist on finding time to look at product knowledge every day. The second is to learn from colleagues. We should always keep a modest and prudent attitude in our work and learn from their hard-working, pragmatic work style and problem-solving methods. Third, learn from practice, apply what you have learned to practical work, check your own shortcomings in practice and improve yourself better.
To do a good job, I think the most important thing is to have a sense of responsibility. If you have a responsibility, you will try your best to finish it and do it well. Only by loving your work in this way will your work like you. Don't be discouraged if you fail, sum up the lessons of failure and strive for success next time. In any case, we must always maintain a positive and optimistic attitude in our work and life in order to work better and live better. More exciting.
# Selected Experience of Electronic Sand Table Simulation Marketing Director 3#
If you want to do a good job in clothing sales, the key is commodity management. The following is a summary of my clothing sales work. Please correct me and communicate more.
First of all, because the market share of the brand I serve is not a strong posture, in the sales process, we must try our best to compete for the market share of competitive brands at the same level, and we must be harsh.
Taking Xidan _ _ Store Sports Store 100 as the analysis object, the whole shopping mall mainly sells sports shoes, and the passenger flow of the whole shopping mall is mainly young sports people. With the hosting of the 2008 Beijing Olympic Games and the vigilance and reuse of SARS and bird flu, people's consumption of sports will surely flourish.
I should fully match the goods, such as sports shoes+jeans+casual sports tops.
The brands around me, the competitive brands I have established are jeans jive and casual shirt bossini.
I choose them as our main competitive brands, not Levi's and Lee's, because I think competitive brands are products that we can surpass or be surpassed in the process of strategic development.
In the process of competition, try to restrict the development of competitive brands within the acceptable profit range. In the process of competition, conceptual warfare and price war are mainly used.
But we should use tactics flexibly, don't throw eggs at stones, avoid reality and be empty, and use them flexibly. For example, if jive shows off a pair of jeans, I will compete with you with jeans with strong price advantage and style advantage. If the other side's competitive advantage is too strong,
My profit doesn't allow me to do blind behavior, so I will attack from his weakness. However, in the process of fighting between the two sides, we should also pay attention to grabbing the market share of other brands to prevent others from profiting. In the process of sales, the inventory ratio and display of goods must adapt to the sales ratio of the whole freight yard, but we still have a full grasp of the momentum problem. For example, if my sales share of men's T-shirts is 40%.
The sales share of women's T-shirts only accounts for 20%, so I must not adjust the inventory to 40% for men's T-shirts and 20% for women's T-shirts, because if this adjustment is made, the momentum of women's wear will be weakened, and its sales track will inevitably be advanced to 50% and 10%. If my women's T-shirt loses its momentum, the sales of my whole freight yard will inevitably drop sharply, because the integrity of the brand is extremely important and there is still money.
Because the decisive factor of the whole sales is nothing more than the passenger flow and the customer's stay time in the store.
Store managers must know what is the best-selling model and what is the most profitable shelf. In different stages of development, shops adopt different display ideas. If they are in the survival stage, they should display the best-selling models on the most profitable shelves. If it is in the stage of running towards a well-off life, we should adopt different combinations of best-selling models and slow-selling models to achieve the scene of blooming all around.
In addition, the most popular display idea at this stage is color matching, but in the process of color matching, we must pay attention to the overall layout, the display of the smallest display unit, and then the overall combination layout.
When displaying, we must make full use of the collocation of green leaves and red flowers. If you simply repeat the colors and don't make the finishing point, there will be an embarrassing situation in which the whole page has no focus.
In terms of storefront posters, we must highlight the theme culture of the brand. Design comes from life and feeds back to life. In terms of concept marketing, we must tell our customers where our clothes are worn, so that we can find a * * * sound with our customers' attitude towards life.
When collecting sales data, we must treat each store separately, so that each store has a message and make a summary of sales work. Only in this way can we give the most accurate feedback to design and production.
The setbacks encountered in the sales process should be made up in the plan for the next season.
For example, this week, the sales of men's T-shirts only had a market share of 10%. Why 10%? How much can you improve in the sales process in the next season, 15% or something else? This inference must be well-founded and strategic.
# Selected Experience of Electronic Sand Table Simulation Marketing Director 4#
The residence time starts from _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
The activity schedule is closely tied to the New Year's Day holiday, and the average turnover of _ _ _ _ X yuan for three consecutive days also appears between 30th and 1, and this form continues to 1.
The publicity expenses in the early stage of this activity are RMB 65438+February 28th _ _ _ _ _ _ for the back cover of Journal, RMB _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
From the distribution of gifts, unit consumption has increased, but consumption is relatively concentrated.
The number of gifts distributed is 30 less than the actual estimated number.
During the 9th event, 4 1 Unicom mobile phone experience cards were sold. Looking at the cooperation activities with China Unicom, this new marketing model has brought some new ideas to consumers. In particular, China Unicom put up the "China Unicom Honglou Department Store Strong Shopping and Mobile Phone Experience Card" in the competent business hall, and printed 500 leaflets. "Chinese Valentine's Day Honglou Department Store Unicom Strong Shopping Get Unicom Experience Card" not only publicized our activities, but also made consumers feel the benefits.
Judging from the above situation.
1, media selection:
There are some shortcomings in the choice of media platform in this activity. An advertising campaign was launched on 28th, but the sales on 29th (Saturday) decreased 17.6 compared with last Saturday. On the eve of New Year's Day, the turnover should increase, especially driven by promotional activities. Judging from the data summarized by the mobile salesman's work, our publicity scope is narrow and there is a deviation from the target population.
Our main theme is the slogan of fashion and leisure, which is aimed at fashionable women and young people, and we should also choose a platform with high visibility in the media. Meet the needs of shopping malls and target groups.
2. Lack of planning:
Promotion activities are organized and implemented under time pressure. Although they all have a certain market base, the overall development direction and annual plan of a single activity or enterprise are quite different. A single activity can't help the accumulation of corporate brands, but it will affect the pace of brand accumulation. For example, this activity refers to the sales records of best-selling brands in the formulation of prizes. However, several best-selling brands did not participate in this activity, which not only affected the activity, but also affected the cohesion of the mall.
3. The coordination between profit-making departments and non-profit departments is poor;
The promotion activities of each floor pavilion can not be regularly fed back to the planning department that publicizes this information. The promotion information of the special store has become a domestic sales document, which can not increase the brand customers, and the purpose of small profits but quick turnover has become wishful thinking. The planning department has lost the support of this information. When making an activity plan, we can't combine shopping mall activities with special pavilion activities, which will not only be independent, but also isolate the activities. When the sales department negotiates the proportion of activities with agents or manufacturers, it loses its position.
4. Poor implementation of activities:
Regardless of the size of an activity, "strategy accounts for three strokes and seven styles", which shows the importance of activity implementation. Even if no one implements the best strategy, he still waits for zero. Employees do not know enough about the promotion knowledge of activities, lack service enthusiasm, and lack skills and vitality in promoting promotional activities. In the minds of employees, there is no concept of "an activity with a large amount of capital and manpower input and a substantial increase in turnover". In addition, there is no radical plan in the sales process, and the sales tasks are not subdivided. "General management, probably sales" also limits the growth of sales.
5. Lack of forward-looking and fashionable performance:
Members of the planning department should often go out to learn the latest market information, do a good job of sorting out the information and learn more about the cutting-edge fashion information.
# Selected Experience of Electronic Sand Table Simulation Marketing Director 5#
Time flies, the sun and the moon fly like a shuttle. As the New Year's bell approaches, we bid farewell to the hectic 20__ years and usher in a bright, prosperous, hopeful and passionate 20__ years with enthusiasm and expectation.
In a blink of an eye, it has been almost a quarter since I came to Dabang Furniture Company. Looking back on the work done in these three months, I feel quite touched. In the past three months, I must first mention two people, Mr. Pang and Mr. Geng. First of all, I would like to thank Mr. Pang for giving us such a development platform and cultivating it with heart. Thanks to General Manager Geng for his encouragement and supervision in his work. Under the guidance of the two leaders, our team learned a lot of knowledge and skills of business negotiation, which took the first step for the company's next business development success. Secondly, I would like to thank this business team and colleagues for their mutual encouragement and cooperation in their work. They all have something to learn, and I have learned a lot from them to make myself more mature. After three months of continuous running-in with the company's business model, I am deeply honored and proud to be a business salesperson of Dabang Furniture Company. I also realize that a salesperson's knowledge, social skills and business negotiation skills determine his sales ability.
Because of this, after consulting more product manuals, furniture materials, related books and attending company meetings and trainings, I have improved my knowledge level of furniture sales industry and realized my own shortcomings and advantages. Next, I want to talk about three aspects:
First of all, in terms of furniture expertise:
1) product knowledge: strengthen the familiarity with the production technology, material characteristics, specifications (including fabrics and products), production cycle and delivery date of office furniture products. Understand the use, maintenance and repair knowledge of products; Understand the relevant situation of competitive products in this industry;
2) Company knowledge: In-depth understanding of the cooperation background, product production capacity, production technology level, equipment, service mode and development prospect between the company and other furniture manufacturers.
3) Customer demand: Understand the consumption psychology, consumption level and basic requirements of furniture buyers (including potential customers) for producing products.
4) Market knowledge: Understand the trends and changes of the furniture market and the purchasing power of customers, and conduct market analysis in different regions.
5) Professional knowledge: further understand other technical knowledge related to furniture, so as to better communicate knowledge and business scope with different customers, and understand the changes of design thinking of different decoration design companies in the new year, so as to better cooperate.
6) Service knowledge: understand the basic etiquette of receiving and meeting guests (pay attention to the taboos of foreign guests and social knowledge about nationalities and religions), and handle documents seriously, seriously and quickly; Effective use of body language (including posture, language, movements, etc. Passing information is an effective way to gain trust.
Second, their own sales culture:
1) Psychological testimony at work. Under the leadership of Mr. Pang and Mr. Pang, I have carried out a series of basic quality training such as strengthening self-awareness, self-analysis, customer analysis, signing skills and backstage support, which has made a more comprehensive preparation for me to know and face different negotiation skills of different customers in future sales. I will definitely think of you when I get a high salary, and I will definitely thank you with my actions. You all gave me opportunities and platforms for development. It is precisely because I have learned a lot of sales skills from you, improved my negotiation ability, and based on these previous experiences, I believe that I can grow independently in my post more smoothly in my future work. In the course of my work, I have grown a lot with the careful training and example of the two leaders. Thank you for your help in my work. These are the accumulation of my knowledge and wealth.
2) Adjustment of professional mentality. A salesman's day should start at the first sight in the morning. Every morning, I will wake up from the cheerful and radical alarm, and then greet the day's work with a full of energy and happiness. If I have less experience than others, then I am more honest than others; If I don't have as many lists as others, then I am better than others.
3) Development of key customers. Here I want to say: I have classified all my customers; If there are customers such as ab, I will treat the customers of Class B as Class A, so as to have one more Class A than others, and one more Class A will give me one more chance. Visit customers at least three times a week. I think attacking customers is the same as setting goals. First of all, we should focus on becoming customers. Only in this way can we achieve results. When the key customer approves, I will shift my energy to the second key customer.
4) Training of signing skills. Although I have been in the company for three months, it is a pity that I have not signed a single order, such as how to get customers → follow customers → business negotiation → scheme design → successful signing → after-sales installation → after-sales maintenance → interpersonal maintenance. We need to strengthen our understanding of such a process.
5) Shortcomings in your own work. Business experience is not rich enough, and the toughness and business skills of salesmen need to be broken. I hope to improve my own shortcomings as soon as possible, give play to my own advantages, lay a good foundation for future sales business, and improve my self-confidence and business sales ability. I want to practice and summarize in my future work, actively learn and consult the business knowledge of old salesmen, and improve my sales skills as soon as possible.
Third, business development:
In the process of the company's development, I think that to become a qualified salesperson, we must first adjust our thinking, unify our thoughts and goals with the company, and clarify the company's development direction, so as to fully integrate into the company's development and carry out our work in an orderly manner.
1. Conceptually: I want to be consistent with the company's business philosophy and business philosophy, unify my goals and understanding with the company's top management, and help the company promote corporate culture construction.
Second, in terms of business, we should know the information, hobbies and family situation of our customers. , tap customer needs, do a good job in customer relations, and keep abreast of information, and strive to double the number in the fourth quarter compared with the third quarter.
Thirdly, consciously abandon the selfish, strong and lazy temperament, learn the strengths of others with a positive attitude, learn to be modest, and learn to get along more harmoniously with superiors, friends and colleagues, whether in furniture sales or furniture production knowledge learning; Finally, I wish Beijing Dabang Furniture Company a great success in the Year of the Tiger!
I know that doing business sales is a job of "suffering before pleasure". I know that business people are the blood of the company, and a good business team is the soul of the company's development. This is a noble and sacred profession. I am proud of my courage to challenge the sales business, to undertake a new company for better construction tomorrow, and to be constantly pioneering and running-in, and even more proud of my spirit of not being afraid of hardship and fatigue. In the past three months, I have worked hard to get to work every day, trying to avoid being late and leaving early, persisting in my work despite illness, striving to improve my ideological understanding, actively participating in the construction of the division and expanding more partners. I hope to make a preparation for the better development of furniture sales business next year.
Looking back on 20__, I feel very sorry that I have not made any achievements in the past three months and I have not signed the bill. I'm sorry about my leader's expectations. Thank you for your tolerance and encouragement. Looking forward to 20__, I hope everything will be fine in the new year, and I also hope that I can create more achievements in this team and make the company develop more smoothly and brilliantly!
In the future work, I will redouble my efforts to establish more long-term business partners and make more contributions to the company's business development! When dealing with daily work and affairs, we should take the interests of the company as the starting point, obey the arrangement of the company leaders, and strive for a better company tomorrow. I believe, I firmly believe that I can do more and better in the new year! I hope everyone will encourage each other and cheer together!
The above summary is also a testimony. If there is anything wrong, I hope the leader will give me some advice. Thank you, leader!
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