In the daily operation of the store, the collection of information such as housing and market depends on the hard work of brokers; What is needed in the negotiation is the negotiation and mediation ability of brokers; What is needed in the specific transaction process is the broker's professional knowledge and perfect after-sales service. First of all, we should have a correct attitude in the recruitment and application of talents: respect and care for talents, and employees can be happy in their work, so as to create more benefits for enterprises.
Secondly, there must be clear standards in personnel recruitment, such as who is suitable for this industry and who is more suitable for corporate culture, so that it is possible to put the right person in the right position at the right time.
Finally, in the process of talent recruitment, in order to ensure the effect of recruitment, we must have effective tools and establish a perfect recruitment process.
Second, the real estate consultant training:
How to cultivate excellent real estate agents is also an assessment standard for store management and competitiveness. At present, there are many stores, especially one or two independent intermediary companies, because of the talent bottleneck, which affects the normal operation and performance improvement. As an excellent real estate enterprise, employees should be properly and effectively trained to become an excellent broker with rich professional knowledge, correct working attitude, high working skills and good working habits. Third, the store is the key to all the work of the store.
A manager is both a manager and a business expert, and must have a keen sense of smell. Only in this way can he lead the team to effectively develop, acquire customers and clinch a deal. As a connecting link of company management, the store manager should have strong execution, because the store manager also shoulders the mission of cultivating talents. As a store manager, it is not enough to be an expert in business. You should also have excellent teaching ability and teaching ability of development and sales. The store manager gets along with the employees day and night, and knows the joys and sorrows of the employees like the back of his hand. In the face of various situations, he should give full play to his leadership charm and motivate employees in time. In addition, all kinds of emergencies will happen from time to time, so the store manager needs to be able to properly handle all kinds of events and prevent and eliminate all kinds of disputes. Fourth, establish a good store culture. Whether employees are happy at work or not is inseparable from a good working atmosphere. Therefore, a clean storefront and decent clothing appearance can not only attract customers to stop, but also show employees' happy mental outlook. Only by establishing a trust relationship between real estate agents and customers can real estate transactions be carried out and the self-driving force between each employee be established. In addition, whether every employee has a sense of service (service between internal customers and external customers), our products are services. Is every employee always passionate, because real estate transactions may happen at any time day and night, and brokers must have the ability to work at any time. These cultural atmospheres are always reflected in the business. Employees' gestures should exude professional temperament and provide professional services to customers.
Verb (abbreviation for verb) a clear work goal.
An important management method emphasized in management science is management by objectives. With clear goals, employees have pressure and direction to do things. The real estate brokerage industry relies on the service of employees to generate value, so the workload management of employees is a very important process management. As one of the most important tasks in daily store management, it is the setting and implementation of workload. Generally, brokers will ask their business personnel to fill in the workload record form, and the workload assessment is generally: 1. Daily workload: strange visits, delivery, repeated visits, taking a look, etc. 2. Weekly workload: unfamiliar visits, delivery of bills, repeated orders, exhibitions, signing bills and other work items;
3. Monthly workload: strange visits, delivery of bills, repeated orders, taking a look, signing bills, performance income, etc. Also known as daily newspaper, weekly newspaper and monthly newspaper.
Six, store management process:
1, daily work flow: conference planning in the morning, supervision at noon, party evaluation, today's work is finished today, and I get off work;
2. General shopping malls have a regular meeting system every week. The regular meeting will discuss the weekly work progress, including analyzing the data such as the times of watching this week, the times of newspaper publishing, the times of telephone calls, the records of return visits, the number of development pieces per week, etc., to find out the reasons and solve the problems. Make a plan for next week's work: such as this week's training theme, talking to people, and work priorities.
3. Work progress in the current month: the number of transactions in the current month, commission income in the current month, key houses in the next month, and important customers in the next month. Review this month's work and find out the shortcomings. Excellent staff praise and list the work plan for next month, and the education and training plan for next month. Generally, employees who achieve their goals are rewarded by receiving cash rewards, which can play an exemplary role for other employees. 6. Effective salary incentive and promotion system
A reasonable reward system is still crucial to the improvement of performance, so the establishment of a real estate broker bonus system generally follows the following principles:
1. Work harder, the contribution of the broker should be proportional to his income; Only the efforts of brokers and thoughtful service to customers can promote transactions and get feedback. 2. Simple and easy to calculate, so that everyone can see the bonus. How much money you earn today, how much money goes into your pocket; In real estate brokerage enterprises, the performance in the last few days is often better than that in the first month; This is also why many brokers want to get a commission at the end of the month, and they will get more if they count themselves. Will be more diligent than before.
Fair and reasonable: bonus distribution should be fair and reasonable, especially for front-end business personnel and back-office support personnel; We should not only promote business services, but also promote people's enthusiasm. Make everyone feel fair and reasonable.
Seven, timely payment of bonuses
The bonus to employees must be paid in time, which is very beneficial to the enthusiasm of employees. At present, there are three forms of bonus distribution in existing real estate brokerage enterprises: the first is high salary and low bonus; The second kind of low salary and high reward; The third kind of unpaid high bonus. The above three distribution methods have their own advantages and disadvantages. The specific distribution mode should be considered from various factors such as corporate culture and market stage, and proceed from reality. In real estate brokerage enterprises, it is one thing for brokers to make money, and it is also important to provide obvious and clear promotion channels for excellent brokers. In the development of real estate brokerage enterprises, the demand for talents is constant. Therefore, it is this vision that fills every employee with hope: as long as I do well enough, I will have the opportunity to be a store manager. In this way, everyone is strict with themselves in their work, creating value for the enterprise and paying attention to the improvement of their own quality.
……