First of all, let's define network marketing, which can be divided into broad network marketing and narrow network marketing. Network marketing in a broad sense is what we usually say: network marketing, network marketing, network marketing, network marketing and so on. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with the Internet as the main means. Network marketing has a strong practicality. It is more practical to discover the general methods and laws of network marketing from practice than to explore empty theories. In a narrow sense, network marketing refers to the business activities of a series of products and services conducted by organizations or individuals to meet the needs of organizations or individuals based on the open and convenient Internet. Network marketing is a new business marketing model. All our understanding of network marketing can be extended from these two angles: "network marketing = network+marketing" seems simple, but it is not! This is also a problem that many traditional enterprises have been entangled in. After a period of online marketing, many traditional enterprises suddenly found themselves doing what they should do, but the effect of their online marketing projects did not seem as good as expected, and they began to feel a little overwhelmed, and then began to question whether online marketing was useful! In fact, network marketing is a systematic and comprehensive process. From the perspective of project management, it is a continuous, in-depth and cyclical process of large-scale projects from the aspects of project planning, marketing website construction, website optimization and conversion rate improvement, network promotion and dissemination, and network marketing data integration and analysis. It is more similar to the implementation and effect monitoring of project control. The difficulty of real operation is: the continuous improvement and change of the scheme. The plan has not changed quickly, and the truly executable website marketing plan is not static. As the planner of network marketing, we should always pay attention to these changes, even if they are very subtle. According to the changes of market, industry and enterprise, we should adjust and optimize our network marketing plan in real time to maximize our network promotion effect. A good network marketing plan and an effective executive team will certainly achieve our expected promotion effect. Finally, I hope you have a certain understanding of how to understand online marketing. This question is not a simple question and answer, but a question that has no standard answer and needs constant exploration and discussion!