Part I: Consumers

I. Qualification determination

Consumers can become members of Taohong.com by registering their real names in Taohong.com for free.

Second, the registration award

Registration will reward RMB 10 yuan; The member recommended by the sponsor generates the first spending time award of 10 yuan.

Third, the interests of members.

Members can get a rebate (1%-50%) for all kinds of consumption through Taohong. Com platform.

When the accumulated rebate exceeds 100 yuan, you can choose "cash withdrawal" [actual cash withdrawal: 100×( 1-20%)=80].

When the accumulated rebate exceeds 100 yuan, you can also choose "reinvestment" and pay dividends for the first time 100 yuan (you can choose "cash withdrawal" or "transfer to consumption" for dividend income, the same below). When the rebate investment continues to accumulate in 300 yuan, you can get dividends from 300 yuan, and when the rebate investment continues to accumulate in 500 yuan, you can get dividends from 500 yuan (* * * means investment in 500 yuan, income). After that, the balance is transferred to the next cycle.

If no selection is made before settlement, the system will change to investment by default, and this round of rebate cannot be directly withdrawn.

Part II: Sponsor

I. Qualification Identification (Upgradeable)

1. Sponsor: Members can become sponsors by paying a business deposit of 1000 yuan;

2. Promotion station: members can become promotion stations by paying a business deposit of 3,000 yuan;

3. Promotion Center: A member can become a promotion center by paying a business deposit of 5,000 yuan.

Second, the return of the deposit.

1. When recommended by promoters at all levels, 6% (promoters), 8% (promotion stations) and 10% (promotion centers) of my business deposit can be refunded respectively;

2. When recommending regional agents, you can refund 60% (county), 80% (city) and 100% (province) of your business deposit respectively;

3. For every 65,438+00 recommended participating members or 65,438+0 recommended business alliance enterprises, 65,438+00% of the business deposit can be refunded.

4. After 3 months of settlement, you can apply to withdraw from the promotion, and the balance of the deposit you paid will be transferred to the consumption account for consumption.

Third, the interests of the sponsors.

1, 1 share, 3/share and 5/share shall be presented at the time of registration; When the business deposit is fully recovered, it will be given to 1 share, 3 shares and 5 shares respectively, and then 20% of the actual deposit will be given to the recommended promoters and regional agents;

2. All members in the directly recommended agency area get a total rebate of 1%;

3. Enjoy 6%, 8%,10% of the rebate received by the directly recommended members;

4. Enjoy the 5% consumption rebate provided by the directly recommended business alliance enterprises.

Part III: Enterprise Alliance.

I. Qualification determination

1, online shopping malls that have a certain popularity and recognition of Taohong.com's operation mode can sign contracts to become business alliance enterprises in Taohong.com;

2. All kinds of commercial enterprises with shops, complete business licenses and recognized pink business model. Com can be signed as a ground business alliance enterprise in Tao Hong.

3. Daily life category production enterprises or agency enterprises that have no shop premises and complete license procedures and recognize Taohong.com's operation mode can sign up to become Taohong.com Internet Business Alliance enterprises. ..

Second, the registration award

1, registered as a "business alliance enterprise" in Taohong.com, can obtain an online shop and an operation platform, and can upload information on goods and services independently;

2. After successful registration and normal operation, you will obtain the identity of the sponsor and enjoy the corresponding rights and obligations of the platform sponsor.

Third, the interests of business alliance enterprises.

Give 1 and 1 share when entering normal operation, and give 1 share every year of cooperative operation, and reward the promoters and regional agents with 6% of the actual deposit;

2. Enjoy the 6% rebate obtained by directly recommending members;

3. Enjoy the reward of 5% of the consumption rebate provided by the directly recommended business alliance enterprises.

Part IV: Regional institutions

I. Qualification determination

1. County-level city agents (2862): the agent deposit is 20,000 yuan (top 30 agents 10000 yuan);

2. Municipal city agency (333): agency deposit is 60,000 yuan (former 10 agency is 30,000 yuan);

3. Agents in provincial capitals (34): agency deposit 100000 yuan (50000 yuan for the top five).

Second, the return of the deposit.

1. When recommending regional agents, you can return 10% (county), 30% (city) and 50% (province) of your agency deposit respectively;

2. When recommending promoters, you can return 1% (promoters), 3% (promotion stations) and 5% (promotion centers) of your agency deposit respectively;

3. Every 10 member who recommends dividends or every 1 member who recommends business alliances can return 1% of the agency deposit;

4. After 6 months of settlement, you can apply to quit the club, and the balance of the deposit you paid will be transferred to the consumption account for consumption.

Third, the interests of regional agents.

1, and enjoy 8% of the total rebate of all registered members in the agency area;

2. Enjoy 2% of the total rebate of all registered members in the recommended agency area;

3. Give 2 shares, 6 shares and 10 shares respectively at the time of registration; When the agent's deposit is fully recovered, 2 shares, 6 shares and 10 shares will be presented respectively, and then the recommended promoters and regional agents will be rewarded with 20% of the actual deposit paid;

4.65438+ 00% of the rebate received by direct referral members;

5. Enjoy the 5% consumption rebate provided by the directly recommended business alliance enterprises.

Part V: Dividends for all employees

I. Determination of eligibility for share grant

1. Consumers: the top 20 10 members who invest in 500 yuan with rebates will receive 1 each, and the top 10 members who invest in with rebates before February 3 1 each will receive 1 2065438. 20111gifts will be expanded synchronously according to the increase ratio of the total rebate last month, and will be announced at the beginning of the month;

2. Operator: the merchant is granted 1 share when registered as a business alliance enterprise, and 1 share every 1 year after normal business;

3. Sponsor: 65,438+0 shares will be given to the sponsor at the time of registration, and 65,438+0 shares will be given to the sponsor when the deposit is fully recovered; Give 3 shares to the sponsor at the time of registration and 5 shares to the sponsor when the deposit is fully recovered;

4. Agent: 2 shares will be donated by county-level cities, 2 shares will be donated by prefecture-level cities, 6 shares will be donated by prefecture-level cities and 65,438+00 shares will be donated by provincial capital cities.

5. Server (on-the-job): employees give 1 to 3 shares, managers give 3 to 5 shares, directors give 5 to 10 shares, and presidents give 10 to 20 shares.

Second, the equity dividend policy

The recipient of the gift can subscribe for the original shares within the scope of Taohong.com according to the number of shares he holds, and every 1 donated shares can voluntarily subscribe for 100-500 original shares.

Equity nature Internal equity, 2.0 yuan per share.

The investment period is 3 years.

Payment method: cash or fund transfer

Dividend from investment income: participate in the dividend of 20% of the company's annual after-tax profit; Repurchase: Upon the expiration of the closure period, shareholders request to withdraw their shares, and the company repurchases them at the price of 2.4 yuan per share and resells them internally at the price of 2.6 yuan per share; Listing: listing within three years.

Three. Measures for distributing dividends to all members

1. Monthly dividend: every month 16 (before 24: 00), it will distribute 10% of the total newly-increased rebate in the last month according to the weighted dividend of the total number of shares granted.

2. Annual dividend: 20% of the after-tax profit of the previous year is distributed according to the total number of shares every year (before 24: 00) at 65438+/kloc-0.

Company Operation Plan (II)

First, the company's preparatory work

First, solve the basic work such as company registration, shareholder contribution, site selection and expense budget;

The second is to solve the software involved in the main business, including the production and modification of employment training courseware and professional training courseware;

The third is the formulation of the overall process planning of the course. These three things must be solved and implemented before the company generates actual operating costs, which can greatly solve the time waste of the company's operation.

Second, the initial market operation

(a) market research and evaluation

1, the overall time for initial market operation is completed before the establishment of the company, and the time is controlled within one month. The starting point of time is based on the company's preliminary preparation. Specifically divided into: the first stage: discuss and determine the universities to be inspected, get in touch with relevant schools, and determine the universities that can achieve the feasibility of the study. Time control is divided into two stages in one week: negotiate with the relevant contacts of the target school about the specific research process and determine the specific time of the research, and the time control is divided into three stages in one week.

2. Research objective: To complete more than two university surveys, obtain accurate information such as market capacity, feasibility and operability through various means, formulate the company's strategic plan according to the company's concept and actual investigation and evaluation results, and form a document, and the company's responsible persons reach an agreement.

3. Survey method (1) Questionnaire content: Form a specific questionnaire form through company discussion, including but not limited to the acceptance of target groups, acceptance of learning expenses, learning cycle, learning goals, core concerns and other implementation methods: using student organizations, societies, student unions, etc. In the target university, fill in the class meeting or group meeting, and unify the time recovery. Small expenses can be considered when necessary. (2) Report content: Attracting students to attend classes through employment situation and talent orientation. Implementation trend: Call reports through employment offices, department heads and student organizations. Mainly through on-site communication, the intention of reporting was clarified, the purpose and conception of the company were publicized, and the intentional registration point was set up on the spot, which was only intentional registration, but actually market research.

4. Investigate and evaluate the data reflected objectively through investigation, summarize and record the market situation, and determine the company's business policy.

(B) market positioning and development

1. Market Positioning The initial problem of the company is the promotion and survival of the company. As far as feasibility and operability are concerned, employment training is the main business of the company in its initial stage, and there are some stock professional technical training, stock professional technical training and employment training supporting publicity: (1) Customer groups: fresh graduates or prospective graduates, taking economic-related majors as the starting point, and digging out graduates who are interested in the financial industry. Or people who are interested in the financial industry (2) Main line: There are many uncertain factors in the early development of the company, and the selected groups should be institutions with unsatisfactory employment situation and meet the demand ability. Therefore, the target customers should be second-and third-tier colleges and universities, including ordinary undergraduate colleges and higher vocational colleges, and try to avoid first-class colleges. The key point can be that the students in the second and third colleges have a certain level of knowledge and a sense of post competition, which is our primary consideration.

2. Market development strategy

2. 1 Employment training is mainly conducted through conference marketing and online books and periodicals. The specific ideas are as follows:

2. 1. 1 conference marketing: this is the focus of the company's marketing strategy, and the process is as follows: determine the target school → formulate the development strategy → contact and negotiate with the target school → prepare the marketing report → implement conference marketing → complete the marketing goal → determine the target school: determine the target school through company discussion and resource carrier as a whole. The main factors considered include the number of schools, the overall quality of students, the company's network resources, operability and so on. Formulate development strategy: determine development breakthrough, contact object, negotiation mode, etc. The first criterion of contact object is to be able to complete the organization of the report meeting, such as the contact and negotiation of department leaders, employment offices, employment teachers, student union presidents and other target institutions: the contact and negotiation work is carried out by the person in charge of the company. Determine the time, place, expected number of people, object, situation and other specific matters of the report. Prepare marketing report: mainly determine the speaker and content, make revised courseware, and discuss the implementation of conference marketing through the company. At the same time, guide employment training and stock professional training. The company should make relevant preparations, register on site, register intention and collect contact information. Conference marketing should achieve the expected effect and evaluate it.

2. 1.2 Online publications and other publicity carriers mainly include school newspapers and campus websites. At the same time, we can recruit enrollment representatives on campus, set up enrollment points, formulate the specific salary structure of enrollment representatives, and decide the number of enrollment representatives according to the situation in the form of fixed expenditure and commission.

2.2 Stock professional and technical training is not only promoted at the same time as employment training, but also actively guides the development among the existing students of the company, and the company compiles relevant training course courseware.

(III) Company operation

1. The general manager (one) of the company's organizational structure shall, in principle, be the legal person of the company, or be appointed by the shareholders of the company to be fully responsible for the company's operation, formulate the company's overall strategy and implement specific matters. The deputy general manager (one) is held by or appointed by the shareholders of the company, and is jointly responsible for the company's operation with the general manager * * *, formulating the company's overall strategy and the implementation of specific matters: external recruitment, assisting the person in charge of the company to do a good job in market expansion, and concurrently serving as the assistant to the general manager (one) in terms of human resources: finding a finance company to replace all external work, and the deputy general manager and finance (one) are responsible for the company's internal accounts; The person in charge of the company will also be fully responsible for training matters. Formulate specific training director (one) courses and make training courseware: participate in the production of training courseware and the implementation of specific training, and select training lecturers (several) as appropriate. 2. The basic management system of the company is discussed by the management of the company, including salary, distribution of company rights and interests, daily management system, etc. , the specific details are discussed and passed to form the company document.

(IV) The initial business objectives of the company

1. Solving the company's survival problems has shown a certain familiarity in colleges and universities in Chongqing. The employment training business of the company runs stably, and the training courses are mature and practical. Financial institutions in Chongqing have a certain reputation, and have reached a wide range of long-term cooperation agreements, and strive to have a certain reputation in employers.

2. Operating income target

2. 1 The company strives to realize its first income within February, starting with various operating expenses incurred since its establishment.

2.2 The specific operating income target shall be discussed and formulated by the management of the company.

Third, the company's medium-term development strategy

(1) The company's main business can be diversified after the company's business expansion reaches its goal through initial operation. The business framework of the company is as follows:

1, employment training

2. Training of student market traders

3. Social shareholder training

4. Securities and futures brokers

5. Entrusted financial management

(II) The company's operating philosophy The company has set up three major business segments with departments. The general manager of each department is fully responsible, and the main person in charge of the company coordinates the overall work of the company.

1, Training Business Department

1. 1 Employment training continued the company's original operation mode.

1.2 The training of student market traders continued the initial operation mode of the company.

1.3 training of social shareholders. As this business in the main city of Chongqing is controlled by mature companies, it does not have strong market competitiveness in our company. Second-and third-tier cities are developing, the shareholder group is expanding day by day, there is a general lack of systematic and professional knowledge, and there is little interference from various financial institutions, so financial training is not prone to conflict and paralysis. So the main business is to expand and develop second-and third-tier cities. The nature of the company is to promote and audition courses through the cooperation of banks in various districts and counties, mainly relying on the bank's customer resources and customer convening ability. Temporary teaching points or long-term teaching points can be set up locally as appropriate.

2. When the company has certain financial resources, the brokerage agency business department will set up a special business department to focus on the customer agency development of securities and futures companies through telemarketing and training conference networks, and reach an intermediary agreement with securities and futures companies to guide the operation in a unified way. Judging from the current market situation, it should focus on the intermediary business of futures companies.

First, the market expansion ability of futures companies is seriously insufficient, and they can give a large percentage of rebates.

Second, the futures market shows a development trend, and the potential groups are obvious. Because of its strong professionalism, the company's ability can increase its influence on customers.

3. Entrusting the wealth management department has certain regulatory risks, and the positioning of this department is that the customers are not good enough. The company can guarantee to bear some customer risks, traders will formulate strict risk control system and operation system, and the company will assign special personnel to be responsible for management and operation. And develop a perfect management and operation system!

1 the significance of the existence of the group company is mainly to meet the following needs: the needs of diversified businesses to develop horizontal businesses.

2 To meet the needs of vertical business development in the supply chain,

3. The demand for expanding business space in multiple regions and forms,

4. Expand the scale of operation and form the need to monopolize the whole market.

But in my opinion, no matter which purpose is to expand business, at the same time, it reduces the management difficulty and improves the management efficiency through group management. In other words, the fundamental purpose of establishing a group company is to adapt to the large scale of operation, reduce management costs and avoid management risks through centralized management. After understanding the significance of the existence of the above-mentioned group companies, we know that the general management mode of the group companies must be: network or dissipative management mode, that is, each component is independent (especially the association between components is established through the management agreement preset by the group and financially independent) or the dynamic loose contractual relationship determined by the rules, but they all cooperate closely under the banner of the group to accomplish the same mission of the group, that is, they all want to manage the above-mentioned organizational forms, based on our understanding of management.

First of all, put forward the idea, goal and values of group unity.

2. Clarify the business direction, profit model and organizational structure of the Group.

Three. Determine the responsibilities and functions uniformly implemented by the Group and put them into practice.

Fourth, establish communication channels between subsidiaries and coordinate relations.

Fifth, implement internal supervision and establish a system of survival of the fittest.

6. Allocate relevant resources, especially optimize human and financial resources.

Seven: coordinate the above work.

In other words, the task of the group company is not the specific business execution, but the management task. Of course, management here is not about people, but about companies and organizations. When formulating the unified ideas, goals and values of the group, the group leaders should repeatedly ask themselves what our group depends on to survive and what it does better than other enterprises and groups. What is our philosophy? Where is the target? What kind of core values are needed? Then it is clear that it is the best advertisement and the best publicity to let all people, including the group's operators, participants, existing customers, potential customers and irrelevant personnel, let all the forces of society supervise the group to realize such an idea. Remember, letting group values permeate every group member is the greatest embodiment of group cohesion, and letting group values permeate every corner of society is the greatest appreciation of group brands. The first step of group management is the establishment of group ideas, goals and values, and the core of group management is always the establishment of group brands.

Determine the business direction, profit model and organizational structure of the Group. After establishing the concept, objectives and values of group management, the company's business direction is basically determined. The next task is to further clarify the business direction and then establish a profit model in this direction. Generally speaking, the group's profit model mainly considers the investment direction, how to enhance the core competitiveness of the group company, in order to be invincible in the market, and the consideration of investment return can make its subsidiaries consider it more carefully. Because it is not a very subjective person, but a more rational enterprise, the return on investment will be relatively stable, and it is also the responsibility that the subsidiary should bear to the parent company. That is to say, when considering the profit model, the group company refers to "value" in a broad sense, and "profit" is not just a money "profit". What the group should consider more is: how to adapt to the needs of market changes, how to enhance the core competitiveness of the group, and how to create conditions for its subsidiaries to operate well. Remember that the mission of the group company is to optimize management, expand operations and occupy the market. As long as you really win the market, the "profit" of money will naturally come. Once the profit model is determined, the functional modules needed to realize the profit model are established, and the organizational structure framework can be basically seen clearly.

Determine the responsibilities and functions uniformly implemented by the Group and put them into practice. There should not be too many responsibilities and functions of the group company. Only those parts that need unified management according to the profit model need to be organized and implemented within the group company. I think if it is a specific business field, it should go out independently to simplify management, such as the unified warehouse management of chain stores. The distribution function should be operated by professional subsidiaries as a general business function, and the main responsibility of the group company is management. Generally speaking, the daily responsibilities of a group company include business planning, brand promotion, public-private relations, investment and financing management, personnel management, subsidiary supervision, emergency department, etc. Of course, the functions and responsibilities of group companies will vary greatly according to different industries and habits, but in principle, they should be simple and mainly set in management tasks.

Establish communication channels between subsidiaries and coordinate their relations. Because the group company assigns various business functions to subsidiaries, in order to achieve the overall goal of the group company, subsidiaries must cooperate with each other, but our management method will take the profit target of each subsidiary as the assessment basis. Therefore, when such coordination meeting affects the realization of the profit targets of subsidiaries, each subsidiary will judge from its own standpoint, not from the standpoint of maximizing the interests of the group. Therefore, the group company should always strengthen the coordination between subsidiaries and establish corresponding systems to benefit both parties, especially the contribution made by downstream enterprises should be subsidized in a clear form, so that they are more willing to make judgments and take actions to maximize the interests of the group, which is inseparable from the close communication and cooperation between daily subsidiaries. In implementing internal supervision and establishing the system of survival of the fittest. In addition to the need for the group company to formulate corresponding system norms and coordinate the daily work of subsidiaries, the company should also establish an independent third-party review system to strengthen the supervision of subsidiaries. Group companies can neither limit the every move of their subsidiaries, but they are by no means laissez-faire. Therefore, the business planning department of the group company must formulate a series of subsidiary operation standard systems in order to monitor the behavior of subsidiaries. At the same time, this monitoring must be implemented and become an important indicator to evaluate the performance of subsidiaries. Remember that the survival of group companies is not only the surplus of profits, but also the implementation of corporate philosophy. If the subsidiary violates the enterprise concept and gains temporary profits, it will definitely endanger the survival of the group company in the long run, so such behavior will never be allowed. In order to put an end to such behavior, it is essential to supervise the operation of third-party enterprises with independent judgment. It is the mechanism guarantee to ensure the implementation of the group concept.

Allocate relevant resources, especially optimize human and financial resources. To a certain extent, the group company exists to give full play to its management advantages and maximize its resource advantages, and the resources here are mainly concentrated in manpower and financial resources. Group companies should provide necessary support such as funds and talent training reserves for their subsidiaries.

Finally, the overall management. The management integration of group companies is a complex and arduous task. It is necessary to integrate the above elements, make timely and decisive decisions, and conscientiously implement them. In addition, group companies are often decentralized. Under such physical conditions, a fast and correct information system is also a necessary tool for group companies to integrate various elements. What needs to be emphasized here is that the bigger the group company is, the more uncertain the external environment it faces, so the ability to cope with changes in the external environment is an indispensable ability of the group company, which is reflected in the front-end business planning and planning, as well as the establishment of good public relations and social image, and also in the ability to cope with emergencies. A well-run group company should have a certain ability to cope with risks and comprehensively deal with various environmental risks in order to