Many schemes will write a preface at the beginning, telling us about the number of WeChat users, how awesome WeChat is, and some will kiss up, thanks to the guidance of the leaders. In fact, these opening remarks are worthless to the plan, and many times they will be directly skipped by the leaders.
If you want to write, you must write valuable information, which can immediately attract the attention of the boss. So at the beginning, we will write the analysis of competitors, how they use WeChat accounts to provide services or promote products, so that your plan will make your leaders or bosses pay attention to it and read it carefully.
2. What value does WeChat bring to (abbreviation of enterprise name)?
In the second part, we began to write about what value WeChat can bring to your enterprise. Remember to write your own business name in the middle, and your own business name will appear, so that people who read the plan will feel that the plan is tailor-made.
Here we need to analyze which businesses or products can be put on WeChat to provide services or marketing promotion. After comparing the competitor's WeChat account, it is suggested that the company use the service number or subscription number. It would be better if the data analysis of the previous operation were added here. Finally, write down what benefits WeChat marketing can bring to the company, such as more convenient business use, better customer maintenance and improved performance.
3.* * * Activity (* * is the name of the activity)
Here, we can list the effects of previous activities on WeChat, the number of applicants, customer conversion and so on. Then analyze where we are doing well, where we need to improve, and how the company will combine WeChat to do what activities in the future.
Note that the content here is the key point, especially for large enterprises, so that you can apply for more company resources to do WeChat activities in the future.
4. What do customers care about most?
Through the communication with customers, we can sum up some topics that customers care about, such as the product functions that customers expect, where the service links are imperfect, the problems with the most complaints, and what can be improved.
These are issues that leaders are very concerned about, which is another value that WeChat brings to enterprises.
5. WeChat account operation plan
The internal column design, operation mode and marketing mode of WeChat account are written here, such as what articles are posted every day, what columns are in the custom menu, what contents and functions are in the corresponding columns, how to promote WeChat account, how to do activities and so on.
It's best to write down a few plans for activities to be done in the near future. By the way, you can apply for activity support, and whether you need to buy a third-party WeChat system. Here, you can make a list of expenses, let your leader know the approximate expenses and expenses, and it is best to indicate which ones are important and which ones are not, so that when you really want to apply for expenses in the future, it will be smoother.
Also, write down which departments need to cooperate, so that your leader or boss can help you communicate well in advance, or let them know first when you have a meeting.
6. Work assignment
If you are a team, be sure to list the work that everyone is responsible for, what is the daily work content, performance appraisal and so on.
If your company's WeChat account is only managed by you, you need to write it. Why? You know, many bosses don't know what you are doing every day. If you don't make it clear, the boss will think that you are very idle and keep giving you more extra irrelevant work, so that you can't concentrate on WeChat marketing, so update, customer service and promotion should be made clear.
Of course, you can't use this to deceive the boss and write a lot of works, but it is rarely implemented. That won't do. You should know that the boss is smart, otherwise he won't be your boss.
7. WeChat account development plan
The following is an estimate of the future growth of this WeChat account fan, and how helpful it will be to the company's business and products. Generally, a table is made every three months to explain how far the account will develop.
In fact, the information here is nonsense, and we are not psychics. Then we will know what the future WeChat account will look like, but the boss likes to watch this!
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