With the industrial upgrading of the clothing industry and the development of social situation, the clothing industry will need a large number of highly educated and high-quality talents as the backbone of the most critical link in the value chain.

National situation:

Clothing textile industry is a pillar industry that provides China with more than 9% GDP and more than 25% foreign exchange income every year (based on the data of 2002), more because most enterprises in China still live in the routine experience of traditional industries day by day, and also because the clothing industry is quite representative in all traditional industries-although China has become the largest textile and clothing country in the world, most enterprises can only earn meager profits by low-level processing, and there are no famous clothing brands in the world.

At present, China has formed two major garment production and export bases: the Yangtze River Delta and the Pearl River Delta.

For a long time, the Yangtze River Delta region is good at making men's wear, and men pay more attention to brands than women. Therefore, whether driven by internal power or external pressure, this region has a better chance of success as a clothing brand than other regions. Expert basis: First, geographical advantages. The Yangtze River Delta has the most international fashion capital in China, and clothing brands have the best display space. Second, the brand impression advantage. At present, China's most famous clothes, such as Shanshan, Youngor, Fahanshi, Zhuang Ji, Magpie, Peromon and Kyle, are all concentrated here. Third, strong brand building. Since last year, clothing manufacturers in cities such as Ningbo and Wenzhou have invited big-name stars to be brand image spokespersons, and promoted them simultaneously in the Mainland and Hong Kong. Fourth, garment enterprises in the Yangtze River Delta mainly build their own networks in market access construction, with millions of marketing troops all over the country, which have more brand influence and business durability than ordinary dealers.

The Pearl River Delta region, represented by Shenzhen, is famous for making women's clothes. Although it failed to take the lead in brand building, it may become the preferred manufacturing base for international clothing brands. There is a relatively mature clothing industry here. There are nearly 7,000 garment enterprises in Humen alone. As one of the fashion centers in the world, Hong Kong keeps pace with the world in fashion design, brand building, fashion trends and fashion culture, and can be an avant-garde channel for garment export in the Pearl River Delta. At the same time, the Pearl River Delta also has a strong clothing distribution capacity. Guangzhou Liu Hua clothing wholesale market is fully capable of selling Shenzhen women's wear, Zhongshan leisure and Nanhai underwear to all parts of the country in time.

In addition, with China's entry into WTO and the implementation of CEPA in Guangdong, Hong Kong and Macao, China's clothing consumption has become increasingly international and personalized, and many foreign designer brands, such as giorgio armani, Prada and Cartier, have expanded in China. Cartier predicts that in 15, China will surpass Japan to become the largest market for the company. And many Hong Kong brands are bound to enter the China market on a large scale. In this case, China garment enterprises need to be in line with international standards, and foreign brands also need to set up R&D and production bases in China, and high-quality garment talents will become their goals.

The situation in Guangdong Province:

1. There are several small towns in Guangdong that specialize in producing textiles and clothing:

Xiqiao Textile: There are nearly 2,000 textile enterprises in Xiqiao, Nanhai, with an output value of nearly 20 billion yuan, which is one of the major textile production bases in China.

Yanbu underwear: Yanbu town in Nanhai is a famous underwear production base in China.

Humen Clothing: There are more than 0/000 garment factories in Humen Town, Dongguan, and more than 50 supporting factories such as weaving, setting, bleaching and dyeing, zipper and embroidery, with an annual output of more than 6,543.8 billion pieces (sets). There are more than 8,500 clothing stores. Products sell well all over the country, exported to Europe, America, Southeast Asia and other countries and Hong Kong, Macao and Taiwan regions, with annual sales exceeding 654.38+0 billion yuan.

Da Lang Wool: There are more than 2,000 wool enterprises in Dalang Town, Dongguan City, with 65,438+10,000 employees. The annual output of wool products exceeds 1 100 million pieces (sets), making it one of the largest distribution centers for wool products and raw materials in our province.

2. The Pearl River Delta industrial upgrading needs to improve the scientific and technological content, and the Industry-University-Research model has been verified:

Foshan Zhangcha cooperated with Donghua University and Wuyi University to carry out the "Industry-University-Research" cooperation, which improved the grade and scientific content of small and medium-sized knitting enterprises' products, invested heavily in the construction of professional town innovation pilot and national spark technology-intensive area, and promoted the optimization and upgrading of industrial structure, with remarkable results. In the past two years, Zhangcha Knitting Engineering Technology R&D Center has provided 15826 technical inspection services for 1786 enterprises, and the proportion of high value-added knitted products has greatly increased.

Xiqiao, who tasted the sweetness of scientific and technological innovation in industrial upgrading, officially launched the construction of the first demonstration zone of textile industrial upgrading in China on May 18, and plans to introduce well-known textile and garment enterprises and optimize the industrial structure. At the same time, in order to transform and upgrade the traditional non-ferrous metal processing industry, the Nanhai District Government recently implemented the strategy of borrowing experts and scholars from the non-ferrous metal industry, which accelerated the industrial upgrading; After completing the construction of ceramic R&D center and business platform, Nanzhuang, Lecong and other industrial clusters have begun to accelerate the modern logistics upgrade of manufacturing industry.

Under the general trend of industrial upgrading, universities that have advantages in scientific research and talents will be valued, and the students they cultivate in practice will also be the target of their competition and acceptance.

The situation in Zhuhai:

At present, there are more than 300 garment enterprises in our city, and there are about 40 brand enterprises, including Wieseman, Zhuofu, Caso, Celan Generation, Karl Wen Lan, Aulenti, Odeman, Saint Rena, Wen Lan and Animal Kingdom. In recent years, these Zhuhai brand garment enterprises, which developed from exogenous processing trade, have given full play to their advantages in design, technology, management and production and processing capabilities, taken the market as a guide, improved their product development and technological innovation capabilities, trained and introduced high-quality professionals, and gradually established and developed a fashion industry focusing on clothing and cosmetics by means of self-management and franchising.

Zhuhai and Zhuhai's fashion clothing industry have their own unique advantages: in addition to a certain industrial base, what is more important is Zhuhai's huge development potential. Zhuhai is located on the west bank of the Pearl River Estuary, with obvious geographical advantages. The regional integration of the Greater Pearl River Delta centered on Hong Kong, Macao, Guangzhou, Shenzhen and Zhuhai is imperative, and the Pan-Pearl River Delta metropolitan area is also emerging, with smooth channels for people flow, logistics, capital flow, technology flow and information flow. With the establishment of university parks, high-tech industries are in the ascendant, and the concentration of talents and technology has become an inevitable trend; China International Aviation and Aerospace Exhibition and Zhuhai Declaration enable Zhuhai to hold large-scale, high-grade and high-grade exhibitions. With the breakthrough of the Zhuhai-Macao Cross-border Industrial Zone, which focuses on the textile and garment industry and gradually builds into a high value-added brand fashion design, production and distribution center, and at the same time drives the development of logistics, exhibitions and other related industries, it provides a solid survival foundation and good development space for the further development of Zhuhai's garment fashion industry. In terms of clothing design, research and development, management, logistics, exhibition and market development, Zhuhai will embark on a unique road of clothing industry development.

Research on Industrial Planning and Development Strategy of Zhuhai-Macao Cross-border Industrial Zone puts forward that at present, the leading industry in the park should be textile and garment industry; In the medium term, the focus of industrial development in the park should be to upgrade the textile and garment industry, and change from the traditional textile and garment industry to the high-tech industry of developing biomedicine and electronic communication with the focus on brand clothing design and decision-making center.