Photoshop mainly deals with digital images composed of pixels. With its numerous editing and drawing tools, you can edit pictures effectively. Ps has many functions, including pictures, graphics, text, video, publishing and so on.

In 2003, AdobePhotoshop8 was renamed AdobePhotoshopCS. 20 13 July, Adobe released a new version of PhotoshopCC. Since then, PhotoshopCS6, as the last version of AdobeCS series, has been replaced by the new CC series.

CorelDRAW

CorelDRAWGraphicsSuite is a graphic design software of Corel Company in Canada. This software is a vector graphics production tool software produced by Corel Company. This graphic tool provides designers with many functions, such as vector animation, page design, website production, bitmap editing, webpage animation and so on.

The software package provides briefings, color pages, manuals, product packaging, logos, web pages, etc. for professional designers and drawing enthusiasts; The intelligent drawing tools and new dynamic guidance provided by the software can fully reduce the user's manipulation difficulty, make it easier and more accurate for users to create the size and position of objects, reduce the click steps and save design time.

3、Excel

Office is often the standard for making document files. It has some functions that other products do not have, but other products also have functions that Office lacks.

Since Microsoft2007OfficeSystem in 2007, there has been a completely different user interface from the previous version. This interface is called Ribbon interface and has been used in MicrosoftOffice20 10, MicrosoftOffice20 13 and MicrosoftOffice20 16.

4、AdobeIllustrator

As the most famous vector graphics software in the world, it has occupied most of the global market of vector editing software with its powerful functions and considerate user interface. According to incomplete statistics, 37% of designers around the world are using AdobeIllustrator for artistic design.

Especially the application of PostScript technology based on Adobe patent, Illustrator has completely occupied the field of professional printing and publishing. Whether it is a designer of line drawings and professional illustrations, an artist who makes multimedia images, or a producer of Internet pages or web content, you will find its powerful functions and simple interface design style after using Illustrator, which only Freehand can compare with.

5、AdobeDreamweaver

DW is a WYSIWYG webpage code editor, which integrates webpage production and website management. With the support of HTML, CSS, JavaScript and other content, designers and programmers can quickly make and build websites almost anywhere.

AdobeDreamweaver uses the WYSIWYG interface and the editing function of HTML (an application under standard generalized markup language). Create, code and manage dynamic websites easily with a simplified intelligent coding engine.

What is the theme of hand-painted POP posters of campus civilization, such as posters? According to the theme, find similar themes, so that the theme map can be full of good infectious connotation. You can use colors with impact, such as red, blue and green. How to distinguish, you need to show the symbolic meaning of color, and the basic creativity will be there. The harmony and unity of the picture can make the picture more exciting and touching, and let you complete a good poster work.

The book "Advertising Language" is about to start school.

The school season is coming, have you thought of your own promotional advertising words? The following is a complete collection of books and advertisements about the opening season. Welcome to read the reference!

Program 1 of Student Extension Activities

First, the purpose of the activity: segment the market consumer groups. During the school term, electric vehicles, as the most popular means of transportation in the market, have been gradually recognized and accepted by students and their parents through the promotion of 10 years. The promotion of this activity is to attract the target consumer groups through the sales price in line with the current market situation and novel promotional gifts.

Two. Activity time and place: August 20th-September, 2009 10/No.:No.233, Tunxi Road, No.2: 2 1 9, Anqing Road, No.3: No.470, Fengyang Road, No.5: Zone A, Tongling North Road Auto Parts Market143-/.

No.302 Tunxi Road Activity Theme: There is no limit to learning the sea "car" to build a boat-students have "gifts" transcoding No.7 Store: No.3-5, Zone A, Xunjie Logistics Park, Tongling North Road

Four. Activities:

1, student-there are "gifts" for school. Anyone who buys a car during the activity will receive one of the following gifts: (choose one from six, special cars do not enjoy this activity)

(1) Basketball (2) Football (3) Modern Chinese Dictionary (4) English-Chinese Dictionary

(5)mp4(6) Electric rice cooker 48v electric car is only sold at a minimum price of 1299 yuan (limited to 2 cars per store every day).

Verb (abbreviation of verb) activity promotion

1, Xin 'an Evening News City Edition (Quarterly Edition) August 21August 28.

2. Single page (65,438+00,000 copies) (distributed in stores in the three-station community of each specialty store)

3, storefront posters, banners

4. Hefei Electric Vehicle Forum

5. Hefei Forum

Activity arrangement of intransitive verbs

August1June-August 17, contact to confirm the gift. On August 17, the paper sample design and the first edition and storefront poster sample design were completed. On August 65438, 2008, contact the single-page dealer. On August 19, store posters were put in place and distributed to all specialty stores. On August 19, before work, all specialty stores will arrange posters and other promotional items. On August 20, a single page was in place.

August 2 1 day, distributed on a single page and published in the newspaper.

Seven. Activity budget

Newspaper: 7000 yuan

Single page: 1500 yuan

Shop poster: 150 yuan banner: 130 yuan popular brand: 200 yuan.

Gift 100 yuan x400=40000 yuan.

Single page delivery: 4 people, x30 yuan, x3 days = total cost of 360 yuan: 49,340 yuan.

Eight. Activity evaluation

This activity can effectively guarantee the sales volume on the basis that the original price system remains unchanged as a whole and individual products are adjusted.

It is estimated that 400 regular-priced models and 400 special-priced models will be sold, totaling 800 vehicles. Royalstar electric vehicle Hefei marketing center

August, 2009 14 Part II: School-opening news planning and promotion scheme; News activity plan for starting school in August

1. Planning background and general idea: At the end of August, not only freshmen were ready to enter school, but also students began to return to school, and parents began to accumulate for students.

All kinds of daily necessities that are extremely suitable for reading. At this time, targeted publicity activities will certainly attract the attention of the general public and the media.

Pay attention to, enhance corporate brand awareness and expand corporate market influence.

II. Activity Time: August 22nd-August 3rd1III. Activity Theme: Prepare for the start of school in advance III. Activity Contents:

1. Buy 150 minus 30, school supplies minus schoolbags and stationery are fully discounted, and the activities are full of surprises. 2. Students' special sessions will be held in the student area and exquisite accessories area, and more discounts are expected. Congratulations on the benefits of the college entrance examination. During such activities, you can enjoy a 20% discount on the current price in department stores with the admission notice of the national college entrance examination! Do it every hour.

give

During the activity, from11:00-12: 0017: 00-18: 00 every day, the consumption of single products 188 yuan will be added.

Send a pen.

Four. Location: Wuxing Store, Shiwuxiao Store, Xinmin Store, Jianshe Store, Guangming Store, No.20 Middle School and Xinda Store.

Then:

1. Precautions for shop assistants during activities: During activities, cashiers and shop assistants must do the following: 1. During the activity, the salesperson must announce.

Adopt activity rules.

2. Sales staff must mark "This product does not participate in activities" at the counter where the brand is located, so as to avoid disputes between customers and shopping malls.

When paying the bill, the salesperson who does not participate in the activity should remind the customer that the product does not participate in the activity, so as to avoid misunderstanding by the customer.

3. When the customer returns the goods, the staff should pay attention to whether the goods returned by the customer were purchased during the activity, and the shopping receipt shall prevail.

4. During the activity, sales staff should pay attention to the placement of promotional materials such as pop. 5. Remind customers to participate in activities before opening.

Small ticket. Personnel requirements: two shifts a day, two people in each shift. 1 security.

2. Promotion activities on-site operation standard process:

1. When customers came to the event site, the staff politely said "Welcome" and received them warmly. 2. heat

Take the initiative to receive every customer and do a good job of publicity. 3. Ensure the sufficient quantity of commodities in daily activities. (In case of stock)

Insufficient application in advance), 4. All departments need to cooperate with each other; Business units:

1. Contact the store regional manager. Store employees are not allowed to discount privately, and the discount is directly reduced to the lowest point.

2. Be responsible for the direct operation of the activity.

3. Organize employees to learn the return method during the activity. 3. Publicity method: 1, outdoor billboard: (large

Flat glass or shop door and window poster) 3. Shelf sign: 5. Dm newspaper delivery:

6. A number of banners (5- 10) are hung outside the building and the store. Planning Department shun ming Times Shopping Part III: Shopping opening planning of a department store promotion case.

1. Planning background and general idea At the end of August, not only freshmen were ready to enter school, but also students began to return to school, and parents were actively preparing for their students.

Various daily necessities for reading. At this time, targeted publicity activities will certainly attract the attention of the general public and the media.

The popularity and reputation of the enterprise.

Second, the activity time is from August 23rd to August 3rd1.

Third, the theme of the activity is going to school, and school is about to start. Come and buy something.

III. Contents of activities

1. Buy 200 MINUS 50, and the benefits of starting school will be reduced to the end. Schoolbags, stationery and other school supplies will have surprises.

2. Students' characteristic home textile area, luggage area and leisure sports area offer special courses for students. More discounts are expected.

3. Congratulations on the college entrance examination benefits. During the activity, you can enjoy the current price in department stores with the national unified college entrance examination admission notice.

Discount accumulated shopping in 200 yuan can enjoy the lucky draw. Reward setting

First prize 1 0,000 yuan in cash. Scholarships reimburse one student and one parent for the second prize every day. The total price of train tickets is limited to 256g and two third prizes every day in 700 yuan.

Fashion mp3, five a day.

A fashion suitcase for the fourth prize, a set of ten commemorative prizes every day, and a set of high-end notebook and pen gift boxes.

4. Send it again on the hour

During the activity, buy a single item1001700-1800 yuan every day and give away a pen.

Fourth, the venue

* * * Enjoy the space on the first floor of the exchange office.

Precautions for the operation of shop assistants on each floor during an activity During the activity, shop assistants on each floor must do the following.

1. The brand sales personnel participating in the event must publicize the rules of the event.

2. Brand salespersons who do not participate in activities must mark "This counter does not participate in activities" at the counter where the brand is located to avoid customers and businesses.

This field is controversial. Merchandise sales personnel who do not participate in the activities should indicate that they do not participate in the invoice to avoid customers from participating in the activities.

3. When the customer returns the goods, the staff will pay attention to whether the customer has participated in the activities.

4. Sales staff participating in brand counters should pay attention to the placement of promotional materials such as pop.

5. Remind customers to participate in activities before invoicing.

6. Tell consumers to take part in various activities at the activity point with the shopping receipt.

7. The date of the sales order must be accurate, so as to prevent the customer from attending the event because of the wrong date of the receipt.

The staff of the activity point requested that the activity point be located on the first floor of the shopping mall. There are 2 staff members at the daily activity point, who are responsible for the daily prize collection and registration during the activity.

Work. Contact the security department to maintain order at the scene. Each staff member has 1 ballpoint pen. Staff attitude towards gifts * * *

Be responsible for and compensate for the mistake. Personnel requirements: two shifts a day, two people in each shift. 1 security.

Three promotional activities on-site operation standard process

1. When customers come to the event site, the staff will politely say "Welcome" and receive them warmly and actively.

2. Enthusiastic and proactive reception of every customer and good publicity.

3. Register activities and record the participation of sales vouchers to avoid repeated participation of customers. Make sure that every prize is in and out.

There is a list to check.

4. Ensure that the number of prizes is sufficient every day. Apply in advance in case of insufficient inventory.

5. Customers can participate in activities with the shopping receipt of the day. The staff will check whether the date of the sales slip is marked before the lucky draw.

Counters that do not participate in activities are not allowed to participate.

6. After registering the sales list numbers of consumers who participated in the activities, the staff members will exchange them on the sales list to show that they have participated and write them down.

Prizes and quantities. Ask the consumer to sign.

4. All departments should cooperate with each other, and all business departments should contact merchants 1. Private discounts are not allowed, and the price is directly reduced to the lowest point. 2 Responsible for activities

Direct operation. 3. Organize employees to learn the method of returning goods in activities. There are few requirements for counters that do not participate in activities in each area.

Yu 3 Jia

General manager's office 1. During the activity, the activity office staff will be arranged to work in the early shift of 900- 1400 and in the middle shift of 1400- 1930.

The staff requires two shifts a day, with two security guards per shift. 1 security guards. 2. Assist the planning department to buy prizes for this activity, and the planning department will do a good job.

During the publicity and advertising, pop writing, etc. The cashier team should pay attention to attaching the computer receipt to the

Customers contact each other to promote the distribution of prizes.

5. Publicity methods 1, outdoor billboards 2, TV advertisements 3, newspaper advertisements 4, outdoor arches 5, dm newspaper placement 6,

There are many 5- 10 banners outside the building and outside the store.

The planning department is responsible for the overall organization of activities and the implementation of office work.

Cooperate with other departments to perform their duties. Chapter Four: Campus Supermarket Opening Promotion Plan.

First, the purpose of the activity?

1. Take the "new semester" as an opportunity to further publicize the overall image of campus supermarkets and improve the credibility and reputation of campus supermarkets in the eyes of students;

2. Stimulate consumer groups with the "new semester", attract target consumer groups and potential consumer groups, maximize sales and increase sales performance.

Second, the active object.

All college students and residents of the surrounding communities

Third, the time and place of the event?

Time: March 20 131—— March 2013 10 Location: in the campus supermarket.

Fourth, the theme of the event

"Enjoy the ultra-low price and make great achievements in the new semester" V. Activity methods

During the 1. activities, 100 customers who come to the supermarket every three days will get a bottle of Master Kong drink and a free hand cream when they spend the whole day in 58 yuan. 78 yuan can get a set of exquisite cups for free; Available in 98 yuan.

An advanced mouse; Over 108 yuan, you can participate in the "shopping lottery" for free: grand prize: digital SLR camera (1);

First prize: supermarket 500 yuan shopping card (3 cards); Second prize: one big plush toy, worth 200 yuan (5); Third prize:

One high-grade towel (20 persons).

2. Price promotion. During the activity, all daily necessities will be 30% off and food will be 20% off.

3. Buy in a limited time. On March 3rd and 4th, brand cosmetics and pajamas will be sold as time-limited promotional goods.

4, limited purchase, the whole paper pump and bagged laundry detergent as limited purchase goods, because the price is cheap, so each person is limited to 2 pieces.

1

Sixth, the way of advertising cooperation

1. Hang large banners at the event site to highlight the theme of the event and set up an event information desk;

2. Arrange employees to post posters about supermarket promotion activities on campus display boards and dormitories;

3. Arrange staff to distribute leaflets on the only way for students to attend classes and finish classes;

4. Advertise in the campus periodicals or newspapers of the school.

Seven, preliminary preparation

Personnel arrangement: (1) Arrange a sufficient number of service personnel, wearing work cards or ribbons, so as to facilitate identification and service guidance;

(2) There should be a certain number of order maintenance personnel on site;

(3) On-site consultants and sales staff should have a clear division of labor and cooperate with each other;

(4) Emergency personnel (generally led by leaders, and should be handled by public relations in time in case of intervention by government functional departments).

Material arrangement: all products participating in the promotion activities will be ready before February 26th. Personnel training: train on-site consultants and sales staff, and make every effort to create more in each link.

A combat team.

Eight, medium-term operation

1, the staff arrived at the scene first, and took their positions;

2. The propagandist distributes leaflets, introduces activities and products, and guides customers to enter the supermarket;

3. Grasp the rhythm of activities, maintain order at the scene, and prevent accidents such as looting, so as not to cause negative effects;

4, sales staff to prepare sales matters, introduce sales products;

At the appointed time, gifts should not be distributed too early or too late. When issuing, register personal information and sign it;

6. Finally, clean up the site and keep recyclable items for later use.

Nine. Late continuation

1. A summary meeting will be held after the event, such as the sales volume of this event, the implementation effect, the general situation of consumer evaluation and response, etc. Analyze the advantages and disadvantages of activities, sum up the successes, and learn the shortcomings, only by constantly.

Only by summing up can we develop better;

2. Activity tracking report, terminal construction, terminal delivery, advertisement adjustment and summary report filing. 2

X. cost budget

1, banners, information desk, posters and on-site decorations at the event site, 1000 yuan;

2. Print the activity leaflet 1000 yuan;

3. Campus journals or newspapers advertise 500 yuan;

4. Staff who distribute leaflets will distribute them before the event, 300 yuan;

5.( 1) Gift: 400 hand creams, 2000 yuan; 200 sets of exquisite suits, 3000 yuan; 100 high-grade mice,

3,000 yuan;

(2) Prize: digital SLR camera 1000 yuan; 3 shopping cards, 1500 yuan; 5 plush toys, 1000 yuan; 20 high-grade towels, 400 yuan;

6.300 bottles of Kangshifu drinks, 750 yuan. Total cost: about 15450 Yuan Xi. accident prevention

1, if the promotional goods are out of stock, replace them with other goods as soon as possible to avoid unnecessary confusion;

2. If there is chaos such as looting, do a good job of grooming and arrange a certain number of security personnel when necessary;

3. Prevent all kinds of accidents and maintain order at the scene;

4, arrange emergency personnel, if necessary, you can contact the public security and security, request their support. Twelve. Effect evaluation

With the opportunity of the new semester, college students have abundant funds when they start school, and they all need to buy some.

Daily necessities, etc Carrying out this promotion activity and using a series of promotion methods are expected to produce satisfactory results. Chapter three and chapter five: planning of supermarket opening activities

First, the purpose of the activity: to attract student members and expand the student consumption market.

Two. Activity time: 20xx August 2 13-20xx August 2 1

Third, the theme of the event: the health ceremony at the beginning of school is low.

Four. Target audience: parents of primary and secondary school students and college students.

Verb (abbreviation of verb) The main products of this activity: stationery, toys, cosmetics, drinks,

6. Quantity of promotional items: non-food 60-80, food 30 and fresh 20.

Seven. Publicity method: the fourth billing page of dm leaflet. Pop inkjet

VIII. Schedule: Photo No.7, Effect No.8, 10 Posting.

Nine, post layout (omitted)

Plan 2 of supermarket opening activities:

First, the purpose of the activity?

1, take the "new semester" as an opportunity to further publicize the overall image of campus supermarkets and improve their status in the eyes of students.

The credibility and reputation of;

2. Stimulate consumer groups with the "new semester", attract target consumer groups and potential consumer groups, maximize sales and increase sales performance.

Second, the target of activities is all college students and residents of surrounding communities.

Third, the time and place of the event? Time: March 20xx1—— March 20xx 10 Location: in the campus supermarket.

4. The theme of the activity is "Enjoy ultra-low prices in the new semester and make great achievements"

Verb (abbreviation of verb) activity mode

During the 1. activity, customers who come to the supermarket every three days 100 will get a bottle of Master Kong drink and spend it once.

58 yuan can get a hand cream for free; 78 yuan can get a set of exquisite cups for free; Full 98 yuan can get an advanced mouse;

Over 108 yuan, you can participate in the "shopping lottery" for free: grand prize: digital SLR camera (1); First prize: Supermarket 500

Yuan shopping cards (3 cards); Second prize: one big plush toy, worth 200 yuan (5); Third prize: a high-grade towel (20

Name).

2. Price promotion. During the activity, all daily necessities will be 30% off and food will be 20% off.

3. Buy in a limited time. On March 3rd and 4th, brand cosmetics and pajamas will be sold as time-limited promotional goods.

4. Restricted purchase: set the bagged full paper pump and laundry detergent as restricted goods. Because the price is cheap, everyone is restricted.

Buy two pieces.

Sixth, the way of advertising cooperation

1. Hang large banners at the event site to highlight the theme of the event and set up an event information desk;

2. Arrange employees to post posters about supermarket promotion activities on campus display boards and dormitories;

3. Arrange staff to distribute leaflets on the only way for students to attend classes and finish classes;

4. Advertise in the campus periodicals or newspapers of the school.

Seven. Pre-preparation personnel arrangement: (1) Arrange a sufficient number of service personnel, wearing work cards or ribbons, so as to facilitate identification and service guidance;

(2) There should be a certain number of order maintenance personnel on site;

(3) On-site consultants and sales staff should have a clear division of labor and cooperate with each other;

(4) Emergency personnel (generally led by leaders, and should be handled by public relations in time in case of intervention by government functional departments). Material arrangement: all products participating in the promotion activities will be ready before February 26th. Personnel training: train on-site consultants and sales staff to be more effective in all aspects.

Team.

Eight, medium-term operation

1, the staff arrived at the scene first, and took their positions;

2. The propagandist distributes leaflets, introduces activities and products, and guides customers to enter the supermarket;

3. Grasp the rhythm of activities, maintain order at the scene, and prevent accidents such as looting, so as not to cause negative effects;

4, sales staff to prepare sales matters, introduce sales products;

At the appointed time, gifts should not be distributed too early or too late. When issuing, register personal information and sign it;

6. Finally, clean up the site and keep recyclable items for later use.

Nine. Late continuation

1. A summary meeting will be held after the event, such as the sales volume of this event, the implementation effect, the evaluation and reaction of consumers.

Conditions, etc. ; Analyze the advantages and disadvantages of the activity, summarize the successes and draw lessons from the shortcomings. Only by constantly summing up can it be better.

The development of;

2. Activity tracking report, terminal construction, terminal delivery, advertisement adjustment and summary report filing.

X. cost budget

1, banners, information desk, posters and on-site decorations at the event site, 1000 yuan;

2. Print the activity leaflet 1000 yuan;

3. Campus journals or newspapers advertise 500 yuan;

4. Staff who distribute leaflets will distribute them before the event, 300 yuan;

5.( 1) Gift: 400 hand creams, 2000 yuan; 200 sets of exquisite suits, 3000 yuan; 100 high-grade mice,

3,000 yuan;

(2) Prize: digital SLR camera 1000 yuan; 3 shopping cards, 1500 yuan; 5 plush toys, 1000 yuan;

20 high-grade towels, 400 yuan;

6.300 bottles of Kangshifu drinks, 750 yuan. Total cost: about 15450 Yuan Xi. accident prevention

1, if the promotional goods are out of stock, replace them with other goods as soon as possible to avoid unnecessary confusion;

2. If there is chaos such as looting, do a good job of grooming and arrange a certain number of security personnel when necessary;

3. Prevent all kinds of accidents and maintain order at the scene;

4, arrange emergency personnel, if necessary, you can contact the public security and security, request their support. With the opportunity of the new semester, college students have abundant funds when they start school, and they all need to buy some.

Daily necessities, etc Carrying out this promotion activity and adopting a series of promotion methods are expected to produce satisfactory results. Plan 3 of supermarket opening activities: Foreword With the in-depth development of economy and society, as college students, we still can't stay out of it. Without material consumption, we

Can't survive, we are a group of out-and-out consumers. Through the investigation and analysis of college students' supermarket consumption,

College students have great potential business opportunities. After the winter and summer vacations every year, students from major universities return to school one after another to buy a series of daily necessities.

If the major supermarkets in the park carry out some promotional activities during college students' return to school, they will attract college students who have just returned to school to buy them.

Things will definitely bring considerable economic benefits to the supermarket.

1. Promotion Purpose In order to welcome college students back to school, this supermarket has specially implemented this promotion to provide college students with the best quality and cheapest price.

All kinds of goods, let students have a happy new semester.

Second, promote the theme "new semester, new dream"

Three. Promotion time: September 20xx1-September 7, 20xx.

Fourth, the promotion location Lotte Mart Wuhu University Park Store

Fourth, promotion strategy.

Price promotion

1. Special promotions to help "learn" in action.

(1) Special price range

This activity is aimed at college students returning to school in winter and summer vacations. Students can enjoy various discounts on daily necessities and school supplies, such as ID cards and student ID cards. The specific products are as follows: ① toiletries: towels, toothbrushes, mouthwash cups, shampoo, facial cleanser, etc. ② Paper products: toilet paper, facial tissues, etc. ③ food