Automobile 4S shop refers to an automobile sales service enterprise that integrates four functions: vehicle sales, spare parts supply and marketing, after-sales service and information feedback. This concept was first introduced from Europe by jiangling motors and quickly occupied the China market. The first enterprise of the Group, Anhui jiangling motors Sales Co., Ltd. (now renamed Anhui Hongshi Automobile Sales Co., Ltd.), has also become a successful pioneer in the business model of Anhui Automobile 4S shop. After several years of development and efforts, Anhui Jiangling has jumped from a small company with a business area of less than 70 square meters to a standard modern automobile 4S brand store in the national economic and technological development zone. The senior management of the company sized up the situation, and successively set up wholly-owned subsidiaries in Anqing, Bengbu and Maanshan, the economic centers of Anhui Province, and established a perfect secondary distribution network in the whole province 16 cities through perfect marketing policies. Jiangling brand has made rapid progress in Anhui market, and the success of Anhui Jiangling in the marketing field has also greatly stimulated the development of Anhui automobile 4S shop model.
In 2000, Anhui Jiangling successfully represented the brand of Dongfeng Da Yue Kia and established Anhui Pioneer Automobile Co., Ltd. by making full use of its own network advantages and marketing team in the business boom of Anhui Automobile 4S shop. Anhui Xianfeng has also become the second main force in the automobile trade field of Hongshi Group in efficient development.
In 2004, the group established Anhui Liyuanda Electromechanical Industry and Trade Co., Ltd. around the peripheral equipment of automobiles, and successfully obtained the first-class agency right of ExxonMobil oil products.
Today, Anhui Hongshi Automobile and Anhui Pioneer under the jurisdiction of the Group have also become powerful quality assurance for Anhui automobile marketing services.
Second, independent innovation and development-establish independent brands and enter the mechanical and electromechanical integration industry.
After the success of automobile trade, the group did not stop, but actively sought innovation and independent industrial development. The Group made full use of the technical force and talent team of automobile maintenance, actively introduced scientific and technological force, and began to develop and innovate power resources. In 2004, focusing on industrial projects, Anhui Hongshi Industry and Trade Co., Ltd. was established. The company knows that the development of environment-friendly power machinery is the world trend, and it is also in line with China's industrial policy and the long-term development plan of the national economy. The product research and development department established by the company has successfully developed Jiangling JX493 forklift engine, Jiangling JX493G tractor engine, Jiangling JX493Q 1 tractor engine, Jiangling JX493P air conditioning engine and Jiangling JX493D generator engine by taking advantage of the technical advantages of Jiangling JX493 engine. The newly developed series of models have created many technical indexes and levels such as energy saving and environmental protection, and become the leading models of the same type in China and the main export models of domestic host enterprises such as Heli. The development of this series of products has also successfully stepped out of the group's first step towards the industrial field.
In 2004, the group invested RMB150,000 yuan to start the construction of Hongshi industrial park covering an area of 39,000 square meters. In 2007, the parent company Anhui Hongshi Industry and Trade Co., Ltd. and the first-class enterprise Anhui Hongshi Construction Machinery Technology Co., Ltd. officially settled in the park. In 2008, Anhui Hongshi Optoelectronic High-tech Co., Ltd. was formally established in the park, which is dedicated to the research, development, production and sales of high-tech products such as color sorters, intelligent robots and white light speedometers. The development of Hongshi Group has reached a new level. Anhui Hongshi Industry and Trade Co., Ltd. has modern mechanical equipment and assembly lines, and its business has developed rapidly. It has officially become the governing unit of China Machinery Industry Association and the core component supplier of listed company Anhui Heli.
Hongshi Group plans to take the industrial park as the matrix, take the industrial road of scientific and technological innovation, strive to make progress in technology, mature in management, and steadily erect its own industry position.
Third, the future-oriented talent strategy-learning and innovative talent team building
The group brand "Hongshi" is taken from the determination and goal of the leading team to "strive for greatness, flashy and realistic". People-oriented and innovative are the talent policies formulated by the Group since its establishment. In the planning of the group, the service team is the core of the marketing unit, the technical and marketing team is the soul of the mechanical power development unit, and the overall development of the group is centered on the perfect management team. At the same time, since 2002, the Group has distributed "corporate culture handbook" to employees, and improved the enterprise employee culture construction by establishing internal trade unions, internal party groups and other organizations. In the exploration of corporate culture, the group fully realized that the innovative mechanism of talents, technology, products, management and culture has become a powerful boost for the rapid development of the group.
Today, the Group has established a perfect talent recruitment assessment system externally, and has a perfect training mechanism internally from the grassroots to the middle and high level. The top management of the group takes the establishment of a learning team as its own responsibility, and the management team establishes a reasonable internal talent flow through successful rotation training and competition. More than 40% of the group's existing employees are technicians, and 40% have college education or above. High-quality talent team ensures efficient team building, and then ensures the market competitive advantage and product advantage of group enterprises.
After more than ten years of development and efforts, Hongshi Enterprise Group has made full preparations in strategic layout, industrial base and talent team. In order to upgrade and develop at a higher level, Red Lion Group will seize every opportunity to serve the society, constantly pursue innovation and fully promote the development of national industries!
Key members of the team:
head office
Anhui Hongshi corporation group science & industry trade co., ltd
subsidiary
Anhui Hongshi photoelectricity technology co., ltd
Anhui Hongshi engineering machinery technology co., ltd
Anhui Hongshi automobile sales co., ltd
Anhui province Xianfeng automobile co., ltd
Anhui liyuanda electromechanical industry & trade co., ltd
Shanghai Yida automobile trading co., ltd
Holding company (unlisted)