Tea culture model essay activity plan 1 Jas Pouch Lee tea art club enrollment plan.
First, the enrollment background
Jas Pouch Lee Tea Club is a student group that students who like tea art voluntarily join. Adhering to the spirit of traditional tea ceremony in China, the club is committed to promoting tea knowledge, popularizing tea culture, and spreading green and low-carbon ideas and healthy lifestyles. As freshmen, our club is committed to cultivating members' sentiments and making their love for tea rise to life? Quiet? 、? Easy? Pursue self-cultivation, enrich the college life of members, let them learn knowledge, and lay a good foundation for future employment and entrepreneurship.
Second, the purpose of enrollment
In order to ensure that Jas Pouch Lee Tea Club has fresh blood and high-quality reserve forces, carry out club work more effectively and realize the alternation of new and old cadres. We will recruit new students on June 18, achieving the following results:
1. Promote the tea culture of Jas Pouch Lee Tea Art Society, popularize tea knowledge, and let new and old students know and understand our society.
2. Absorb some talented and capable students to join our club and inject new vitality into the development of our club. At the same time, it also provides a stage for everyone to play freely and communicate with each other, so that everyone can fully display their intelligence. Make the best use of everything and people make the best use of it? So as to shoulder the heavy responsibility of building a good society at this session.
3. Create opportunities for individual students who are weak but enterprising and want to get exercise, learn in club activities, and improve their independent planning, collective cooperation, hands-on ability and communication ability.
Third, the enrollment rules
Time: September 18
the second part
Conditions of establishment
Venue: Huanhu Square, Business School
Object: 1 1 freshmen.
Fourth, the enrollment rules
(1) Pre-publicity
1, the propaganda department made a poster about a week in advance, and posted a banner to inform the new recruitment information of 1 1.
2. The ministries and commissions organize personnel to go to bed for publicity, and distribute community recruitment publicity to the freshmen dormitory downstairs.
(2) Formal recruitment
1. The venue is located in the square around the lake in the school. Two tables, two stools, a water dispenser, invoices, etc. Everything is ready, and the external relations department is in charge.
The planning department is responsible for hanging banners and posters, moving tables and setting up tents.
3. The recruitment consultation work is on duty by the community in turn to provide relevant life consultation for freshmen.
4. The training department and the minister are responsible for the scene of the tea ceremony.
5. Students who want to join the club can become members only by paying the membership fee of 20 yuan after registration, and the office and finance department are responsible for collecting the membership fee.
(3) enrollment is over.
Ministries stayed behind to clean up the scene and return the borrowed items.
(four) the basic conditions for applying for membership:
1 has a certain interest in tea culture.
Consciously support the articles of association of this club.
Willing to join this club.
Model essay on tea culture activity plan II. Purpose of the activity
Watch the tea ceremony, touch the tea ceremony, and experience the old saying that tea can nourish nature. I hope students can have a deeper understanding of tea, tea culture and life through artistic performances. Activity theme: the true taste of tea
Third, the object of the activity
the whole school
Fourth, the activity time
May 18 starts at 5: 30 pm.
Verb (abbreviation for verb) activity place
School auditorium
Activity mode of intransitive verbs
Team competitions and tea series performances,
Seven. Detailed programme of activities
1, activity content
Team competition (college registration system) requires 3 representatives for each department.
A tea club introduced tea culture and the long history of tea. The host introduced the judges and guests present and invited the contestants to play.
B Multiple-choice questions have 5 points for each question, and the time is 1 minute. All departments must select topics for the required questions and answer them by placard. At the same time, two representatives are scoring, on one side of the display board. Finally, the host announced the final score of the first round. After the intense competition, in order to relieve the pressure, the contestants were invited to rest backstage and brought by the tea house. Famous tea says "the legend of Xinyang Maojian tea"
C relax and start a new round of tea ceremony puzzles, each with 5 points and 3 minutes, which is required. If the department answering the question does not answer the question, it can ask for help from other places, and each department has only one chance.
D After the intense tea mystery ended, at the same time, the tea club brought Tieguanyin tea performance to everyone and invited representatives from various departments to taste tea.
After E, the score of each question is 10, and the time is 5 minutes, which is required. Students have an understanding of tea, from which they can realize the true meaning of life. The judges in the audience score and get an average score, and the results are announced after each answer.
Group F carries out the final score statistics and brings you drama & gt
G-meter group announced the scores, and the judges came to the stage to present awards.
2. Publicity methods
Poster; playbill
A calligraphy or painting scroll hanging vertically.
radio station
school newspaper
Eight. capital budget
Activity budget, Tieguanyin tea, first prize summer quilt
Second prize umbrella
Third class trophy
Give me a pen and supplement it from a different place (you need to come up with an outreach plan and a publicity plan with the External Relations Department and the Propaganda Department)
Tea culture model essay activity planning book 3 China tea culture live exhibition week activity planning plan
Tea culture has a long history and far-reaching significance in China. Lin Bu, a famous poet in the Song Dynasty, has a poem:
The stone mill flies lightly, and the frankincense cooks the sword and springs. It is difficult to know the peerless products in the world, and it is also idle to recall the ancients for the tea classics.
For people with rich life experience, tea narration is the best way to laugh at life and express their feelings. Cool autumn, a pot of green tea, affectionate; A cup in your hand, fragrant around your fingers, will have three days of lingering feelings. Your own? Picking chrysanthemums under the east fence, leisurely seeing Nanshan? Hasty and calm. In Sichuan, drinking tea is an important part of ancient Bashu culture. People not only have a natural preference for drinking tea, but also rely on the comfortable, friendly and good atmosphere brought by tea culture.
To sum up, this case will deeply discuss the relationship between tea culture and people's daily habits. Border town water situation? Customer group characteristics, focusing on close contact? The second residence of the urban elite? This image and waterscape, renderings? Border town water situation? Create a nostalgic, friendly and educated cultural atmosphere to enhance the promotion effect.
I. Objectives set by the activity:
Fully display the image of the real estate, and use the existing facilities, hardware and software to further fit and attract the target customer base.
Eliminate the doubts of wait-and-see customers in the choice of placing orders, constantly tap and expand target customers in marketing promotion, and reserve rich customers for the second phase of sales sprint.
Intensify efforts to enrich and improve? Border town water situation? Cultural orientation of
Realize the 1 1 monthly marketing boom.
Second, the activity execution standard:
Realize the pertinence, effectiveness, enforceability and visible effect of promotion.
Attract market attention and expand social effects.
Achieve the word-of-mouth effect of marketing propaganda and deepen it? Border town water situation? Cultural influence in consumers' minds
Maximize the rational use of promotion funds, maximize profits and gain market income.
Third, the activity application promotion language:
Warm a pot of tea for you and wait for you to travel all over the world.
IV. Core points of activity implementation:
Integrating the advantages of project resources with this activity as the main carrier? Tea culture? And the tone of nostalgic life is magnetic field, attracting target customers to the scene, showing the landscape presented in the first phase, achieving marketing goals with favorable preferential policies, and creating momentum for the opening of the second phase.
Verb (abbreviation of verb) activity planning scheme:
1, activity suggestion theme:? Years in tea, feelings like water, border town, love of water, live exhibition of China tea culture?
2. Suggested execution time: 165438+ 10 month 16, 17.
3. location:? Border town water situation? Project site
4. Suggestions for organizing activities:
Sponsor: Tian Xiang Real Estate
Co-organizers: famous tea and tea set dealers, tea performance societies.
5. Activity site: Water Love Sales Hall, Model Room and Private Garden in Border Town.
6. Event inviter:
Leader of Sichuan Tea Association
L well-known folk tea culture researchers
L Zhiming tea performance club
l？ Border town water situation? Owners, prospective owners, prospective customers and tea culture lovers
L Chengdu Business Daily, Chengdu Evening News, Chengdu Economic TV Station, sctv and other related media people.
Cooperative measures related to intransitive verbs;
● Implementation objectives of measures:
Promote the sales boom with emotional touch and interest stimulation
● Specific contents of measures:
Customers who make decisions on the same day can enjoy a certain degree of discount.
Before 10, it was confirmed that the customer could get the extra decoration package presented by the developer.
Through the introduction of the owner or prospective owner, both parties who have reached a house purchase can enjoy the preferential treatment of exemption from property management fees for a certain period of time.
The second phase has accepted the lottery, and customers who shake the lottery on the same day enjoy a certain degree of discount when they formally buy a house.
Seven. Specific content and implementation process of the activity:
● 165438+1October16
1、? Chatting over tea?
◆ Speech by the leaders of Sichuan Tea Association.
To set off the professional atmosphere, provide strong support and strengthen the grand color of the event.
◆ ? Border town water situation? The leaders delivered speeches, invited well-known tea culture researchers and tea performance societies to make appearances one by one, and made short speeches to thank the supporting businesses of this event.
Arouse the nostalgia of the audience, render the warm atmosphere of the live event, pave the way for the appreciation of this event, and highly attract the attention of the audience.
◆ ? Border town water situation? The owner's representative delivered a speech, announcing the official start of the weekend of tea culture live display.
Make a statement from the perspective of residents and reproduce it truly? Border town water situation? The home environment is suitable for people's living ideal and the project itself, so as to achieve the purpose of promotion.
2、? Tea thinking?
The famous tea varieties participating in this activity were listed by folk tea culture researchers, and their product characteristics, historical origins and related knowledge points were described in detail. At the same time, the audience will be arranged for selective tasting.
The opening ceremony, full of national flavor, laid a heavy cultural tone for the whole event and naturally focused the audience's attention.
3、? Tea rhyme?
The unique tea performance of the tea club; And extemporaneously invite the audience to participate, teach and taste on the spot; The participating audience will receive famous tea gifts.
Further enhance the audience's interest in tea culture, mobilize their participation and enthusiasm, consciously cultivate the image of a master, and form a right? Border town water situation? Intimacy
4、? Tea scene?
By who? Border town water situation? Property consultants distribute project materials, give detailed product descriptions, and show the image and environment of the building.
Focus on rendering the landscape features and the living atmosphere brought by private gardens, organically combining with the theme of this activity, naturally shifting the audience's attention to the project itself, thus forming a right? Border town water situation? A more direct and profound impression
5、? Tea set?
By who? Border town water situation? Property consultants organize audiences to watch tea sets; Then visit the indoor landscape and model room of the project and draw a lottery in the private garden. The lucky audience will get a set of tea set gifts.
Taking tea set viewing as the traction, panoramic display of the details of the project will deepen? Border town water situation? A good impression in the eyes of the audience
6、? Tea?
Announce the successful conclusion of this tea culture exhibition; Organize the audience to enjoy tea and relax in the private garden; Inform the relevant preferential policies during this activity; The property consultant will be responsible for detailed explanation, acceptance and numbering.
The activity terminal returns to marketing matters, continues the influence left by tea culture activities, launches sales work, and promotes more orders, thus achieving the promotion purpose of this activity.
●165438+1October 17
Where is the sky? Border town water situation? Customers who visit the site can enjoy tea and tea sets for free, and continue to enjoy preferential items during tea culture activities.
Eight, planning and operation:
● Planning operation steps:
N Combine the strong hardware advantages of the project, improve market visibility and attention, and attract the attention of target customers in Chengdu and Wenjiang markets.
N Fully display the real scenes of the project and supporting facilities, and eliminate market doubts.
N gather popularity with targeted public relations activities, attract target customers to visit the project site, build momentum for the second phase of sales, and reserve enough customers.
N attract more interested customers with appropriate sales benefits, and urge the original interested customers to place orders as soon as possible.
● Planning operation cycle:165438+1October 8? 165438+1October 15
● Planning and promotion means:
Media plane
Tv cf advertisement
Dm Direct Mail (Invitation Card)
● Planning and promotion rhythm:
? Newspaper media?
1, subject: integration? Border town water situation? Project advantages+related activity information
2. Format: Chengdu Business Daily 1/3 Color Edition
3. Execution time: 165438+ 10/5 (Friday)
Tv cf advertisement
1, subject:? Time is like tea and water?
2. Form: Be one? Time is like tea and water? 15 second TV cf advertisement
3. Media release: broadcast time of sctv and Sichuan cable TV stations.
4. Delivery time:165438+1October 65438+March165438+1October 65438+May.
Dm Direct Mail Invitation Letter
1, subject:? Years in tea, watery feelings, border town, water love, China tea culture live show, weekend activities?
2. Form: single page; figure
3. Execution form: delivery shall be made according to the contact information of the owner/prospective owner/intended customer; Cooperate with the designated place to obtain
4. Execution time:1October 8th165438+1October 5th 65438(www. lizhi 123. net).
Nine, the integration and application of media resources:
165438+1October 12, 13 "Sichuan Cable Integrated Channel" and "Chengdu Economic TV Station" real estate program reports.
165438+ 10/4, social news report of Chengdu Business Daily.
165438+ 10/5, Chengdu Evening News reported soft news.
X. Suggestions for on-site packaging:
access door
Site layout rendering atmosphere (such as balloons, arches, cloth), and indicating system.
Movable house sales hall
? Border town water situation? Sales information (real scene presentation, phase II numbering information, preferential policies) background board for large-scale theme activities; Yi Labao related to tea culture; Stages and simple audio equipment for temporary performances; Classical background music, etc
At the entrance of the sales hall
Sign-in books and business card boxes are set up in different categories for owners and intended customers to sign in. There are small gifts at the sign-in desk (such as printing? Border town water situation? Send the words "tea bag".
In the sales hall
Tea and cakes are placed in a corner of the hall, with project information posted on them.
All exits, activities and other places
Both? Time is like tea and water? Yi Labao and the theme activities? Border town water situation? sales message