1, * * * Win mentality: ① Company and marketing win. (2) Marketers and marketing teams win. (3) the company and the market win-win. (The company needs to understand the market situation, formulate the rules of the game that employees can understand, and let the sales staff have a winning experience; The cooperation between marketers needs the cognition and understanding of behavior. A marketer can establish a good cooperative relationship with the team, and he will certainly establish a good cooperative relationship with customers in marketing behavior. )

2. Responsibility: Let employees have a sense of ownership, let the development of the company be his personal development, and the development of the team is his personal development. In addition, let go of their differences with the marketing team and the company and understand that everything that happens has something to do with him, so that he can become a responsible person.

3. Respect: the prerequisite for marketers to win is respect, and the basis of respect is equal relations, which requires salespeople to adjust their self-confidence and arrogance and treat people and things with a normal heart.

4. Normal mind: Marketers like to achieve self-expression and self-proof through skills, which is a taboo for marketers.