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How should newly-opened educational counseling institutions do a good job in the publicity of enrollment? Please advise?
20 1 1 When I graduated from college, I participated in recruitment training and publicity in Chengdu Xinghai School. In recent years, I also participated in some training in Mo Chi Calligraphy School, so I know a lot about recruitment publicity.

First, the publicity of teachers.

As a cram school, the teaching staff is a very important part, and it is also the key effect for students to make up lessons. Therefore, teachers must vigorously publicize the strength of famous teachers, how many years of teaching experience they have graduated from that school, and what kind of teaching achievements they have taught.

Second, students' counseling effect is displayed and publicized.

That is to say, the students who have been tutored, which students have improved how many points and which subjects have improved how many points, is the most powerful propaganda, that is, the effect of student counseling, which must be displayed in the most conspicuous position in the enrollment brochure, which is the most important key to attract students to make up lessons. For example, when I attended calligraphy training in Mo Chi, he displayed photos of students' calligraphy works, hard pen calligraphy works and brush calligraphy works in the most conspicuous position, as well as the calligraphy works and certificates of students who passed the grade, which was the most powerful publicity.

Third, distribute leaflets in places where there is a large flow of people in the school community.

It is also very effective to hand out leaflets at the school gate after school, especially after school in the afternoon, or when the summer vacation is approaching and there is no summer vacation yet. When doing publicity in Chengdu Xinghai School, for example, we used to do publicity at the entrance of Zhanqi Primary School in Chengdu, and we chose to distribute leaflets near the school or the neighborhood, or do publicity and enrollment in places with many people in the square.

Fourth, old students bring new students.

It is the old students who make up lessons in this place, and then if he can lead the new students to make up lessons, he can be given appropriate discounts on the tuition fees to expand publicity in the form of bringing new students to the old students, which is also a good form.

Fifth, WeChat likes to appropriately reduce tuition fees.

Now is the Internet age. We should make full use of the Internet for publicity. For example, the 1 person sent a WeChat circle of friends and then made a comment. Then how many people in the circle of friends are praised, and then we can give these people appropriate tuition discounts. This is a very good way of publicity in the Internet age.

Sixth, sign up for small gifts.

Students who sign up for small gifts, such as schoolbags and notebooks, can print and distribute school publicity materials, especially the name of the school, and can carry out simple printing publicity, which is also a good form for students to do some subtle unconscious publicity when carrying schoolbags.