1. rectification report on the work of tea professional cooperatives
Over the past year, it has gradually developed into a normal and orderly trend. Looking back on the past year, we have mainly done the following work: 1. Taking the ideological understanding of tea farmers and members as a breakthrough, we should do a good job in propaganda and mobilization.
Affected by the mutual hype of tea marketing in 2007, the tea industry was depressed in 2008 and 2009, which led to the loss of confidence of tea farmers and tea factories in tea production in 2009, and the tea factories were unwilling to process tea gardens, and even the phenomenon of tea farmers destroying tea gardens appeared. Faced with such a dilemma, the cooperative assumes its own responsibility, organizes personnel to go deep into the villages served by the cooperative to make positive publicity and patiently and meticulously explain to the tea farmers. Tea industry is one of the main industries in China's economic development. Tea production benefits many people, and the low price is temporary. Tea industry is an industry that our farmers can't afford to lose. Through our publicity, the awareness and recognition of tea farmers have been improved, and the enthusiasm of tea farmers and tea primary factories for production and processing has been mobilized.
Second, strengthen the management of tea garden transformation.
In recent years, the local government and relevant departments have paid more attention to Longling tea industry, arranged a lot of support funds, and some tea areas have improved, but most areas are still in a state of extensive management, with a large proportion of low-yield tea gardens, with an average yield of only over 50 kilograms per mu and low economic benefits. In order to integrate and optimize the allocation of resources, promote the optimization and upgrading of industrial structure, intensify the transformation of low-yield tea gardens and the promotion of improved varieties, improve quality and yield, and promote the development of tea industry in the county for generations. Our professional cooperative invested 300,000 yuan to transform low-yield tea gardens, and conducted demonstrations in different regions. The focus was on the standardized transformation and demonstration of 400 mu of low-yield tea gardens in Mengwaiba base of Longjiang Township, and other townships (towns) also had representative demonstrations of transformation and introduction of new varieties. At present, the demonstration and demonstration of tea gardens have achieved initial results, and at the same time, it has also driven the surrounding tea farmers to follow suit.
Third, strengthen scientific and technological training and improve farmers' skills.
Longling county is rich in tea resources. It is a national export tea production base county of the Ministry of Agriculture and a demonstration county of organic tea and pollution-free tea in Yunnan Province. In recent years, with the expansion of the detection range of pesticide residues in imported tea and the improvement of pesticide residue limit standards in the European Union, tea exports are facing severe challenges, especially the local low-grade tea market demand is relatively saturated, domestic and foreign tea sales are difficult, and the operating efficiency is poor. If our professional cooperatives don't change their ideas and don't mention high-tech awareness, they will be very passive in their future operations. For this reason, although professional cooperatives are in a difficult period of starting, they still decide to hire relevant experts and technicians from cities and counties to provide technical training for cooperative members. First of all, they should be trained in planting, cultivation and processing techniques. The second is the demonstration training of organic tea and pollution-free tea. The method is: centralized and unified training for representatives; Go to other places for field study and training; Representatives who received training went to villages and towns to organize tea farmers' training. Through continuous study and training, many tea farmers have improved their planting, picking and processing techniques, and learned how to prevent and control pests and diseases in tea, and which fertilizers and pesticides can be used and which cannot be used in tea gardens. Pesticide residues will be harmful to human health. In 2009, our professional cooperative conducted 940 technical trainings (times), and the related expenses were RMB 6,543,800+0.4 million.
Fourth, increase investment and transformation of infrastructure.
Minfeng Tea Professional Cooperative has 30 first-class tea factories, many of which were acquired in 1980s and 1990s. Nowadays, many factories and machinery are out of date. Before the establishment of cooperatives, some tea factories were unable to upgrade their own conditions, and the products produced were of poor quality and high cost, which did not meet the market demand. In order to improve the product quality, the cooperative invested 400,000 yuan in the workshop and equipment of 10 tea factory.
Verb (abbreviation of verb) intensify efforts to expand marketing business.
The establishment of professional cooperatives aims to promote the vertical cooperation of tea processing, storage and sales from pre-production to mid-production and post-production according to the requirements of agricultural industrialization development. Cooperatives can organize decentralized farmers, and grass-roots tea factories can organize production on a large scale in a planned way, forming an interest mechanism of "taking risks and enjoying benefits". Therefore, whether the product sales channels are smooth and whether the sales are good or bad is an important link in the whole enterprise operation process. In marketing, we take the initiative to attack without waiting for customers to come to our door. On the basis of full investigation and understanding of the market, organize marketing personnel to run around the country, find information and place orders. We will organize the production of products according to the types and grades of products needed by the market, and keep abreast of changes in market conditions. At present, our professional cooperative has invested 500,000 yuan to set up sales outlets in Xiaguan, Kunming, Guangxi, Guangdong and Hunan. It has formed a professional cooperative organization integrating production, processing and sales. Its products are sold all over the country and some products are exported. Through the efforts of cooperatives, in the case of the international financial crisis and the depression of tea industry, the production and sales of dry tea 1060 tons, the output value and output have been improved.
Six, strengthen the internal management of cooperatives, improve the financial system.
Minfeng Tea Professional Cooperative is formed by tea farmers, tea processing plants and marketers on the basis of traditional joint operation and tea farmers' willingness, and implements the joint operation mode of "independent operation, self-financing, self-service and democratic management". At present, there are 470 members (farmers account for 98%) with a registered capital of 5.26 million yuan, and there are more than 4,000 acres of large tea gardens and 30 tea processing plants. Without strict management system and standardized financial system, a professional cooperative that can be regarded as taking shape will eventually close down because of poor management and unclear accounts. In order to make cooperatives develop healthily and continuously, professional cooperatives develop healthily and continuously, and play their due role, professional cooperatives elected and established a board of directors and a board of supervisors according to their articles of association, and established a sound financial system. The implementation measures are: the whole society plays a game of chess, and the cooperative sets the purchase price slightly higher than the market price according to the market situation. Fresh leaves are purchased by No.1 Tea Factory, and the products are processed in a unified way. After the products are produced, they are uniformly sold by cooperatives. Anyone who doesn't follow the regulations will be punished accordingly. This mode of operation saves the circulation cost, obtains the scale benefit and reduces the production cost. Through year-end accounting, in 2009, professional cooperatives purchased more than 4,240 tons of fresh leaves, produced and sold more than 0.06 tons of dry tea/kloc-0.07 million yuan of output value and 0.86 million yuan of profit/kloc-0.08 million yuan (provident fund and public welfare fund have been withdrawn), helping tea farmers to realize income of 7.632 million yuan. The purchase price of fresh leaves for members is 0. 1 yuan/kg, and with the profit distribution, the net increase of membership is 6 10000 yuan and the net increase of each household is 1298 yuan.
Seven, the current problems of professional cooperatives.
Mainly: 1, the base standard training and cutting technology demonstration and promotion scope is small, and many tea areas are inexperienced and need to be promoted; 2. The planting and processing technology is backward, and the product value is not high, so it is necessary to strengthen study and training; 3. The market share of products is small, and market cultivation and information network construction need to be strengthened. To solve the existing problems, we need to invest a lot of money and manpower, and all members need to give ideas and find ways. In view of the fact that our professional cooperatives are in the initial stage, it is difficult to raise funds, and it needs the concern and support of the government and relevant departments. Please give support in scientific and technological information and capital projects to run the professional cooperatives well.
In a word, the establishment of xxxx tea professional cooperative has promoted the development of Longling tea industry from the management concept, improved the planting and processing technology of tea farmers, solved the practical problems of farmers to a great extent, benefited tea farmers, and promoted the good momentum of many tea farmers demanding to join the cooperative. At the same time, due to our cooperative's honest operation and reasonable price, the current business has radiated one-third of the tea factories in Longling County and many tea factories in Dehong Prefecture and Tengchong County.
Practice has proved that Minfeng Tea Professional Cooperative will play an active role in developing agricultural industry and increasing farmers' income as long as it follows the development ideas of standardization, scale and specialization, pays attention to the development of famous, special and excellent products, and builds communication bridges between tea farmers, between markets and tea farmers, and between governments and tea farmers.
2. Rectification report of tea professional cooperatives.
Over the past 20 years, under the leadership and care of the government and relevant departments, Pingjiang Anding Tea Farmers' Professional Cooperative Union has actively promoted the development of tea industry in our region with the help of the spring breeze of supply and marketing reform, guided tea farmers to scientifically plant and standardize production, and continuously improved the yield and quality of tea. Through the joint efforts of all members of the United Society, all the work has been carried out in a normal and orderly manner. I. Main Work
(A) strengthen scientific and technological training, improve the quality of tea farmers.
With the expansion of the detection range of pesticide residues in tea in the European Union and the improvement of pesticide residue limit standards, the Associated Press believes that only by improving scientific and technological awareness, accelerating the planting of organic tea and pollution-free tea, and improving the picking technology can we take the initiative in future business. To this end, although the cooperative is in a difficult period of starting, it still employs relevant experts and technicians to conduct technical training for cooperative members. One is to send representatives to visit and study in other places. Organize members to attend the training meeting on tea planting and processing sponsored by Hunan Tea Research Institute in June, 20 ×××× years ×× days × months × days × months × days × months × days × months × days × months × days × months × days × months × days × months × days × months × days × days × months × days × months × days × months × days × months × months × days × months × months × months × months × months × days × months × months × months × months × days × months × months In 20 ×××× years, 480 people were trained and studied, and the related expenses were 65,438+10,000 yuan.
(2) Consolidate the industrial foundation and enhance the development potential.
In the early days of the United Society, its members * * * owned a tea garden area of/kloc-0.5 million mu and more than 20 primary tea factories. Many tea gardens are still in a state of extensive management, many equipments and factories are outdated, and the production efficiency and economic benefits are low. In order to integrate and optimize the allocation of resources and promote the optimization and upgrading of industrial structure, more than 300,000 yuan was jointly invested to transform tea gardens and improve tea varieties. * * * More than 700 mu of Anji white tea, 500 mu of high-quality improved tea and golden tea were introduced and planted. At present, the transformation of tea gardens has achieved initial results. At the same time, in order to meet the market demand, the workshop and equipment of 10 tea factory were upgraded, thus improving the processing environment and product quality.
(C) increase marketing efforts to enhance brand image
The establishment of the United Society aims to promote the vertical cooperation of tea processing, storage and sales from pre-production, middle-production and post-production in accordance with the requirements of agricultural industrialization development, organize scattered farmers in a planned and large-scale manner, and form an interest mechanism of "sharing risks and benefits". Therefore, whether the product sales channels are smooth and whether the sales are good or bad is an important link in the whole enterprise operation process. Over the past year, we have not waited for customers to come to our door, but actively marketed. On the basis of full investigation and understanding of the market situation, organize marketing personnel to run the market, find information and place orders all over the country. Set up sales points in Guangdong, Shanghai, Beijing, Hunan and other places. Form a professional cooperative organization integrating production, processing and sales. Products have been sold all over the country, and some products are exported. Through hard work, * * * has produced and sold 1800 tons of tea. The output value and output have made great progress compared with the previous decentralized management.
On the basis of expanding production and marketing, actively organize members of the Association to participate in various large-scale tea activities such as tea exhibitions and expositions. With the help of various exhibition stages, the culture and history of high-quality tea, famous tea and stable tea under the United Society will be presented to tea lovers at home and abroad in a more intuitive way. At the 20th National Yellow Tea Fighting Competition and the Organizing Committee of Yueyang Tea Expo held in Yueyang in May, the participating cooperative members won 2 gold medals and 2 silver medals in the 1 special prize. Winning the honor is not only the recognition of the quality of couplets and products, but also the affirmation of the image and influence of couplets and brands, and it is also the spur and encouragement for future development.
(4) Strengthen internal management and improve service level.
According to the articles of association, the trade union elected and established a board of directors and a board of supervisors, established a sound financial system, and implemented a unified operation mode of fresh leaf purchase, product processing and product sales. Standardized management not only increases the income of enterprises, but also increases the income of farmers who join cooperatives. Through order assistance and labor input, the per capita annual income of neighboring farmers will increase by about 800 yuan.
Second, the existing problems
1, the demonstration range of standardized cultivation techniques in the base is small and needs to be popularized.
2. The planting and processing technology is backward, and the product value is not high, which needs to be strengthened.
3. The product market share is small, so it is necessary to strengthen market cultivation and speed up the construction of e-commerce platform and information network.
4. Financial difficulties, limited human, material and financial resources. Get support from the government and relevant departments in scientific and technological information and funded projects.
Third, the next step of work ideas and measures
1. Consolidate the industrial foundation and enhance the development potential.
First, strengthen the "three products" certification to improve the quality of tea; The second is to transform low-yield tea gardens and increase tea yield per unit area; Third, do a good job in breeding and popularization of improved varieties; The fourth is to clean up the existing treatment facilities.
2. Strengthen standardized management and promote brand cultivation.
Actively respond to the call of Yueyang Municipal Party Committee and Municipal Government, take the strategic development of Yueyang Yellow Tea brand as an opportunity, and do a good job in five unified norms (standardizing planting management, standardizing picking and processing, standardizing quality standards, standardizing brand packaging and standardizing grade system) according to the overall goal of one year's exploration, two years' molding and five years' completion. Through standardized production, technological innovation and management innovation, we will vigorously improve product quality and consumer satisfaction, and enhance brand creation. At the same time, we are committed to the cultivation and promotion of the unified trademark brand "Qin", which was successfully registered in 20 ×××× years, and strive to create a brand within three years.
3. Expand marketing channels and launch e-commerce platform.
Actively use all kinds of publicity media to publicize the historical origin, quality characteristics and unique flavor of Anding tea, organize member units to participate in various tea activities at home and abroad, improve the domestic marketing network, and expand the market sales space. With the help of e-commerce platform, online and offline are combined to create an omni-channel operation model.
4. Combine tourism characteristics to create tea tourism culture.
With the vigorous development of tourism in Pingjiang, we will promote the organic combination of tea industry and tourism and extend the tea industry chain.