Survey Analyst Your New Career Choice With the rapid development of China's economy, whether it is the GDP accounting in macro-economy, the forecast of economic prosperity, or the prediction and decision-making of an industry or institution for its own development, professionals are needed to conduct survey and analysis. On April 29th, 2006, the Ministry of Labor and Social Security released the sixth batch of new posts to the whole society, among which "investigation analyst" is your new choice! On April 29, 2006, the Ministry of Labor and Social Security released the sixth batch of new jobs to the whole society, among which "survey analysts" attracted much attention from the society. "Investigation analyst" is a person who uses effective qualitative and quantitative investigation methods to collect relevant information, process and analyze data, and form a report for customers to make decisions. In order to meet the social demand for new talents such as investigation and analysis, the National Bureau of Statistics and the National Higher Education Self-taught Examination Steering Committee decided in June 2004 to jointly carry out the certificate examination of investigation and analysis specialty (independent undergraduate course) and investigation analyst in higher education self-taught examination. After more than a year's practice, 26 provinces and cities across the country have carried out certificate training and examination for survey analysts. Then, what is the current situation of pre-job training and examination, what will be its future development after it is officially confirmed as a new occupation, and what are the requirements for statisticians and social related objects? A few days ago, our reporter interviewed Leslie Cheung, member of the Party Group of the National Bureau of Statistics, head of the discipline inspection team and president of the Training Institute of the National Bureau of Statistics. Professional market survey and analysis favored by data: the certificate examination of survey analyst is a brand-new project. It is understood that this project has attracted attention from all walks of life since its launch, and now it has been identified as a new occupation in modern society by the Ministry of Labor and Social Security, which will surely have a greater impact. Would you please talk about this project? Leslie Cheung: Investigative analyst, a new profession, was born under the new situation of gradual maturity and development of market economy. It should be said that it has both profound social background and important practical significance. With the establishment and perfection of the socialist market economy, the more the economy develops, the more the government, enterprises and citizens need to know more about the market. Whether it is GDP accounting in macro-economy, economic prosperity prediction, or an industry or institution making predictions and decisions on its own development, it needs professional investigation and analysis professionals. For example, the government should collect social and economic data, investigate, analyze, predict and supervise the national economy, scientific and technological progress and social development, and provide statistical information and consultation; Enterprises need to do various surveys on market demand; Governments and non-governmental organizations need to know the public's opinions on new government policies and social hot and difficult issues, and the acquisition of these materials and further data analysis require a large number of investigation and analysis professionals. The specialty and occupation of investigation and analysis have developed rapidly in developed countries with market economy. According to relevant data, at present, there are more than 1300 companies directly engaged in market research and consulting services in the United States, with an annual turnover of 7 billion US dollars. There are more than 400 market research and consulting service companies in Britain, and there are more than 1000 overseas consulting experts, which are distributed in almost all countries and regions in the world. There are more than 600 market research and consulting service companies and more than 80,000 "diagnosticians" in Japan, serving thousands of industrial and commercial enterprises every year. With China's reform and opening up and China's accession to the WTO, the demand for high-level investigation and analysis is becoming more and more urgent, and the role of investigation and analysis personnel is becoming more and more obvious. In this context, the National Bureau of Statistics, in order to implement the spirit of the Decision of the Central Committee of the State Council on Further Strengthening Talent Work, improve the professional ability and education level of statisticians and other staff engaged in investigation and analysis in the investigation institutions directly under the National Bureau of Statistics, and provide intellectual support for the reform and development of the statistical cause, after full consultation with the National Higher Education Self-taught Examination Steering Committee, decided to jointly carry out the certificate examination of investigation and analysis specialty and investigation analyst in the higher education self-taught examination. After this work was carried out, it was attached importance by the leaders of statistical bureaus of provinces, autonomous regions and municipalities directly under the Central Government, and then extended to the leaders of relevant departments and industries. Although the project is not long, it has made rapid progress, achieved some initial results and accumulated some experience, laying a solid foundation for further development of this project in the future.

It is necessary to investigate and analyze quality statistics.

Source: The project of "Certificate Examination for Investigation and Analysis Major/Investigation Analyst" is open to the whole society. So, what is the relationship between it and statistics, and what are the requirements for Chinese statisticians? Leslie Cheung: Investigative analyst is a new profession introduced by the state. Then, improving the ability of investigation and analysis is also an objective requirement for building a team of high-quality statistical talents. "National Bureau of Statistics Talent Work Plan (2005-20 10)" and "National Bureau of Statistics Cadre Training Plan (2005-20 10)" have clearly stated that "by 20 10, the national investigation team system requires 85% college education or above, and provincial investigation teams should reach college education. City (prefecture, league) investigation team college degree or above should reach 85%, of which 50% should be undergraduate. The county (city, district, flag) investigation team should have a college degree or above to reach 70%. " In order to carry out this spirit, improve the cultural level of government statisticians, enhance their abilities in investigation scheme design, field investigation, information collection, data processing, data analysis, forecasting and decision-making and investigation and analysis report writing, and build a high-quality statistical team, combined with the cultural level and professional quality of government statisticians throughout the country, the following requirements are put forward: the statisticians of government statistical system and the staff of investigation team system are under 45 years old, and those with junior college education should participate in investigation and analysis specialty study. Those who meet the academic standards should attend the courses related to the certificate of survey analyst, at least obtain the intermediate certificate of survey analyst, and some obtain the advanced certificate. All provinces (autonomous regions and municipalities) should take the relevant courses of investigation and analysis and the certificate of investigation analyst as the main content of the continuing education of on-the-job statistical cadres under the new situation.

Investigation and analysis training has broad prospects.

Data: It is reported that the Training Institute of the National Bureau of Statistics has carefully arranged the training and examination. Then, how is the training content set, what are the requirements for entering the exam, and what is the training prospect? Leslie Cheung: First of all, introduce the training content, curriculum and application conditions. The certificate of survey analyst is divided into three levels: primary, intermediate and advanced. The primary certificate training and examination includes three courses: socio-economic survey methods and practice, preliminary quantitative analysis and survey report writing. The intermediate level includes five courses: survey introduction, market survey current affairs, consumer behavior, sampling technology and survey data analysis. Advanced courses include four courses: market analysis methods, forecasting and decision-making, econometric analysis and business statistics. Those who have obtained the certificate of measurement analyst can get credits for the corresponding courses of measurement analysis major, and are exempted from the corresponding courses of measurement analysis major. About the application conditions. Those with a nationally recognized bachelor's degree or above can apply for senior survey analysts; Those with nationally recognized college education or above can apply for intermediate survey analysts; Those with high school education or above can apply for junior survey analysts. The "survey analyst" is certified by the Statistical Education Center of the National Bureau of Statistics and the Examination Center of the Ministry of Education. At present, there are training departments authorized by the National Bureau of Statistics all over the country to improve the passing rate of exams and provide convenience for learning and training. For example, there are several companies in Beijing, such as the training department of Beijing Industrial Information Center, which is responsible for organizing training examinations. The time of self-study examination for investigation and analysis major is 1 month, April, July and1month every year. The certificate examination for surveying analysts is held in the third week of May and June every year 1 1. Secondly, talk about the prospect of investigation and analysis training. Training depends on the "enthusiasm" of society for investigation and analysis. We know that market research and analysis is the basis of government decision-making, and it is also the basis and effective tool for enterprises to understand and master the market situation, judge the development trend, and formulate marketing strategies and strategies. At present, there are more than 90,000 national statistical system cadres, more than 3 million national industry statistical cadres, more than 6 million census takers, more than 60 million census takers110, and more than 60 million enterprise investigators. These people are professionals engaged in investigation and analysis, distributed in party and government organs, comprehensive government departments, enterprises, research institutions and investigation and consulting institutions. It can be seen that people engaged in investigation and analysis work are almost all over the industry. The Ministry of Labor and Social Security released the new profession of "investigation analyst" to the society, which is the requirement of the market and society. However, due to the nonstandard requirements of this profession and its quality in the past, most people have changed jobs after mastering similar knowledge, and there is a big gap between their ability and quality and the professional requirements. Therefore, whether it is a unit enterprise or related personnel, the enthusiasm of training and examination is very high. Since last year, that is, after the project of investigation and analysis specialty/investigation analyst was launched, it has quickly received positive responses from all over the world. Large companies such as Beijing Yanhua have organized training in this field as a whole, and the effect is very good. This also reflects its extensive demand and development potential. Therefore, with the standardization of investigation and analysis specialty and investigation analyst qualification, investigation and analysis personnel training has broad prospects.

Investigation and analysis of good data on talent treatment: Many people are very concerned about the investigation and analysis of training examinations and employment-related treatment. Can you tell us something about this situation? Leslie Cheung: First of all, the National Bureau of Statistics has really made great efforts in this respect, and has created and is creating some conditions for candidates and trainers. (1) Consulting relevant experts and formulating national professional standards for investigation analysts; (2) In consultation with China Market Information Survey Industry Association, students majoring in survey and analysis can practice in survey companies and recommend employment; (3) Negotiate with China Market Information Survey Industry Association, and stipulate in its industry norms and professional standards that survey consulting companies must have a certain number of survey analysts; (4) In consultation with the Political and Legal Department of the National Bureau of Statistics, it is stipulated that foreign-related investigation enterprises must have a certain number of investigation and analysis personnel; ⑤ Establish a certificate inquiry system and a talent pool of survey analysts by using China Statistical Education and Training Network; ⑥ When conducting various censuses (agricultural census, economic census, etc.), the statistical bureaus of provinces (autonomous regions and municipalities) need a large number of enumerators and investigators to assist in the investigation. ) and special surveys. It is suggested to select and use the personnel who hold the certificate of investigation analyst or qualification certificate of investigator; ⑦ Statisticians of the government statistical system and the staff of the investigation team participate in the courses of "Investigation and Analysis Specialty" and "Investigation Analyst Certificate". The National Bureau of Statistics gives financial support in training materials and data costs, and requires the statistical bureaus of all provinces (autonomous regions and municipalities) to give corresponding financial support. Secondly, it is a multi-purpose thing to participate in the training and examination of survey analysts. High school or technical secondary school graduates (including those who are studying) can take the exam, not only get a college diploma, but also get a certificate of "investigation analyst (junior)"; College graduates (including those who are studying) can take the exam, not only get the undergraduate diploma and bachelor's degree, but also get the certificate of "investigation analyst (intermediate)"; Undergraduate students who take the exam can get both "double education and double degree" and "investigation analyst (advanced)" certificates. This is what people call "double certificates for one study (qualification certificate for survey analysts and certificate for academic upgrading), killing two birds with one stone". Third, the treatment of investigators and analysts will be considerable. Statistics show that 90% of the world's top 500 enterprises have established information investigation and analysis departments. About 17% for Microsoft, about 5% for Coca Cola and about 1 1% for Motorola can be attributed to market research and analysis. With the increasing segmentation of the market, how to win the most customers in the shortest time has become the survival foundation of every enterprise. The first step to win customers is to understand their needs and master and analyze the dynamics of competitors. Therefore, the position of survey analysts engaged in market research, market research, data statistics, information analysis and related activities is gradually prominent in the workplace, and the overall salary is higher. With the development of market economy in China, the research and analysis of the market has gradually attracted the attention of some advanced enterprises. At present, more and more consulting institutions in the society have increased the demand for investigation and analysis talents, and their salaries have gradually increased. According to the statistics of some large domestic survey companies (zero), in recent years, the overall income level of personnel engaged in investigation and analysis is relatively high. Generally speaking, according to the value created, the annual salary ranges from 50,000 yuan to 654.38+ 10,000 yuan. In some large foreign companies, the salary level is more attractive. For large multinational companies like Daewoo, Procter & Gamble and McKinsey, the annual income of market research analysts can mostly exceed 65.438 billion yuan. In short, judging from the trend and development requirements, the major of investigation and analysis will be a very promising major, and the talents of investigation and analysis will be sought after. Notice on organizing statistical cadres to participate in the study of investigation and analysis majors and investigation and analysis personnel: the statistical bureaus of all districts and counties (autonomous counties and cities), municipal organs, institutions, large and medium-sized state-owned enterprises, and all departments of the Municipal Bureau of Statistics: In order to improve the professional theoretical knowledge and comprehensive business ability of statisticians, investigators and economic and social analysts, we will conscientiously implement the talent work plan of the National Bureau of Statistics (2005-20 10) and the cadre education plan of the National Bureau of Statistics (2005-20). It is necessary to profoundly understand the "guiding ideology", fundamental principles, basic requirements and clear objectives of cadre learning and training. Effectively make the education and training of cadres scientific, institutionalized and standardized, and achieve the purpose of accurate, timely and scientific analysis of statistical survey data. The relevant matters are hereby notified as follows: 1. Contents and objectives of study and training: the curriculum of survey analysts is set to (1); Junior survey analysts study three courses: socio-economic survey methods and practices, primary quantitative analysis methods and survey report writing. (2) Intermediate survey analysts study five courses: survey introduction, market survey practice, consumer behavior, sampling technology (2) and survey data analysis. (3) Senior survey analysts study four courses: market analysis methods, forecasting and decision-making, econometric analysis and business statistics. Learning and training is the training direction to update the professional theory of statistical investigation, tap the potential of statistical investigation ability and innovate the awareness of statistical investigation and analysis. Focusing on statistics, economics, investigation and analysis professional skills and practical management ability, aiming at primary meeting operation, intermediate meeting management and advanced meeting decision-making training. 2. Study and training objects and requirements: According to the requirements of the National Examination [2006] No.2 document jointly issued by the National Examination Committee and the National Bureau of Statistics, the staff under 45 years old in government statistical systems at all levels are required to take the study of investigation and analysis major with college education or above, and those who have obtained college education or above must take the study examination of investigation and analysis course at the corresponding level. Personnel engaged in various social and economic units and strata, such as investigation and analysis, research and decision-making, statistics and prediction, consultation and management, marketing and planning, market and analysis, overall planning and advertising, should take study exams according to their different academic qualifications and obtain corresponding investigation analyst certificates. Statisticians of municipal departments, towns, streets, enterprises and institutions must obtain the certificate of investigation analyst at the corresponding level. Third, strengthen leadership and build a long-term learning mechanism. Learning and training, first of all, leaders should have a clear understanding, leaders should take the lead in learning and training, and play an exemplary role. Secondly, we should organically combine the use of talents with the cultivation of talents to create a relaxed and harmonious learning and training environment. The third is to establish a scientific and standardized learning and training mechanism, and take the participation in learning and training as an important basis for promotion and annual assessment. Fourth, arrange funds and time scientifically and reasonably, and work and study. Fifth, organically combine studying the Party's principles, policies, lines, laws and regulations with studying and updating professional theoretical knowledge, improving practical work ability, and improving work efficiency and quality. Naturally form a virtuous cycle program of learning. Four. Time requirements for registration and study exams: please organize registration in time after receiving the notice. The registration time is from now until August 30, 2006. The survey analyst certificate examination adopts the national unified proposition and the national unified examination. The examination time is arranged in May and 1 1 every year. Please read the Admissions Guide for application conditions.