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How to write the product knowledge training plan?
A company's human resources training program

Looking back on the work in the past year, we have made some achievements on the whole, but there are also some shortcomings due to lack of work experience.

How to sum up last year's work in this year's work, inherit and carry forward the advantages of the past work, and abandon the shortcomings in the work has become the top priority in 2004. In order to achieve satisfactory results in this year's work and ensure that the work is carried out according to the rules, the work plan of the training section for next year is now formulated. The specific steps are as follows:

1. Adapt to the company's development plan and make a reasonable work plan;

Under the guidance of the overall strategic goal of "realizing Intel for a century and quadrupling its total sales within 24 months", and in response to the work plan of "decisive battle between the two rivers" of the group company in 2004, all sales branches in China have made sales plans higher than last year, and also put forward higher requirements for our human resources department in terms of employment demand. According to the actual demand of the market, our training department has now formulated the overall training plan for 2004.

2. Strengthen the construction of lecturers and improve their own training ability;

Combined with the overall recruitment and training plan made by the group company to the national human resources headquarters at the beginning of the year, a large number of qualified and outstanding employees were recruited and trained for the subordinate sales branches during the year. However, at present, our lecturer team is relatively small, which is far from meeting the training needs. Therefore, strengthening the construction of lecturer team, increasing the number of lecturers and improving the quality of lecturers has become the first step of our training department this year.

3. Collect marketing information and enrich the content of classroom training;

At present, most of our lecturers lack practical experience in the market, especially in the Intel market, and the market information they have is limited to what they have heard and heard. Therefore, in the previous training courses, although the theoretical knowledge is very sufficient, there are very few market cases, so that the trainees still have a little knowledge of Intel's market operation before going to the market. So the next step is to respond to the company's call, send lecturers to the market in batches to exercise, constantly collect market information, enrich their own connotation, improve the quality of lectures, and ensure that the trainees trained in the future have strong market development ability after going to the market.

4. Arrange training courses reasonably and compile revised training handouts;

Combined with the strategic deployment of the group company to carry out the spring conference war in an all-round way at the beginning of this year, and in line with the personnel needs of branches all over the country, the training section of our human resources department has formulated various training courses accordingly, and compiled handouts in combination with the actual market situation.

1. Specific training time arrangement.

In terms of time arrangement, we mainly make a training plan of 10 to 15 days according to the priority of employment demand of branches all over the country. The specific arrangements are as follows:

A. Training principle of step by step, from shallow to deep, applying what you have learned: Considering that the trainees did not know Intel's corporate culture, product knowledge and market situation when they first came to the training, we adopted the training principle of step by step, from shallow to deep, and applied what they have learned to ensure the depth of learning.

B. Training mode of brainwashing, indoctrination and re-integration: In view of the fact that most students have certain marketing experience and strong subjective consciousness before coming to Intel, we adopt the training mode of brainwashing, indoctrination and re-integration to provide targeted training for students.

C. Classified explanation, focused and interactive training mode: Combining the characteristics of people's learning and understanding of knowledge, the training mode of classified explanation, focused and interactive is adopted, which ensures the vividness of the classroom and the continuity of the course, as well as the analysis of market problems, and ensures the students' "contact" with the market during the training period.

Through the above training arrangements, it is ensured that the trainees can devote themselves to their work within 2 to 3 days after going to the market, creating high profits for the enterprise.

2. Formulation of relevant training contents.

The specific training contents include corporate culture, product basic knowledge, marketing foundation and knowledge improvement, four-sector sales policy, team building and management, time management planning, potential development and mentality adjustment.

A. Corporate culture (planned 1-2 days): mainly including the development history of Shenyang Hongyuan Group, the specific situation of the subsidiaries of the group company, especially Intel Pipe Industry Group, and the training of various articles (home page-Intel, responsibility and loyalty, attitude determines everything, market theory, etc. Written by general manager Zhang for the development of the group company. In addition, according to the actual situation that the development of modern enterprises can not be separated from corporate culture, professional corporate culture courses are arranged for students to improve their "home-Intel" awareness and "responsibility and loyalty" attitude, help students establish a correct outlook on life and values, and combine their own interests with those of enterprises. After the training, students are required to write personal career plans suitable for Intel's development goals.

B. Basic knowledge of products (arranged for 3-4 days): In view of the endless variety of new products that our Intel Company can adapt to the market development, while teaching students the four traditional products of the company (PAP, PP-R, PVC-U, PE), we should also pay attention to the training of all kinds of new product knowledge, so as to ensure that all students can systematically master the knowledge of all products of the company and let them go to market business.

C. Marketing basics and knowledge improvement (2-4 days class hours are planned): According to the length of training time, we plan to arrange relevant training courses suitable for Intel's market development in the marketing course, including the basic theory of strategic planning and practical knowledge of winning thousands of miles, from the most basic unfamiliar visits, sales negotiations, online and terminal sales to the application of systematic integrated marketing communication knowledge in actual sales work. Through systematic training, improve the basic sales skills and common sense of business personnel.

D. Four sales policies (planned for 2-3 days): Four sales policies are the magic weapon for our company to open up the market. In the past four years' market development work, the operation modes of one service and maintenance PAP network, two city-level PAP dealers and dead households, three county-level agents and four development projects have been fully confirmed. Therefore, in the future training work, we should focus on strengthening the training of the company's sales policy, from systematic explanation to the study of actual market cases, so that the rules of Intel's market game can be clearly defined in the study to ensure its adaptability to the market.

E. Team building and management (65,438+0 class hours are planned): Teaching students basic team building and management, improving students' requirements for their own growth and progress, can effectively promote and improve the enthusiasm of future business personnel, and at the same time, it can drive other business personnel to do a good job, and fundamentally solve the negative and lazy phenomenon of front-line business personnel.

F. Time management planning (plan 1 day class): Developing correct time management habits can effectively solve the problem that business people are busy every day but have no effect. Therefore, in the next step, we plan to arrange time management courses focusing on the completion of work results, so that every business person attending the class can develop good time management habits.

G. Potential development and mentality adjustment (interspersed appropriately according to the training situation): Everyone has potential ability that can be developed indefinitely. If everyone's potential can be stimulated through training, the creativity and imagination of business personnel can be effectively improved and integrated into future work; Psychological adjustment should be made according to the emotional fluctuation of business personnel during training. Through training, improve all students' firm confidence in their work and future.

3. Compilation and revision of training handouts.

With the rapid development of the current market economy, the training content of the training section of China's human resources department must be updated accordingly. We follow the training principles of combining the company's sales policy, expanding the market information content, building a sales elite team and creating first-class sales performance, and randomly and timely compile and modify the existing training handouts to ensure that the training content meets the development needs of the market.

A. All lecturers must be able to write handouts on the training content they choose. Only in this way can we ensure the vividness of the training course and the comprehensiveness of the students' understanding of the course, so as to better achieve the effect of training sales elites.

B. The handout is required to meet the growing market demand of Intel Corporation. The content of the handout must be suitable for Intel's market operation, and at the same time, it is necessary to systematically analyze and integrate the market economy in today's society to improve the combat effectiveness of the students.

In short, all the lecturers in the training section of our national human resources headquarters will always obey the arrangement of the company's leaders, respond to the company's overall call, work hard as always in combination with the company's strategic goals, and adhere to the principle of cultivating and supplementing a large number of qualified and excellent sales personnel for the first-line market. Please supervise and criticize the leaders.