First, avoid dead links on the website.
Dead links refer to invalid links and wrong links, which are normal at first, and then become invalid links, which makes the dead link address open in the web page, and the server responds to the page that cannot be opened or the friendly 404 error page. Avoiding dead links is a very important part of site optimization. To quickly find out whether our website has dead links, you can query it through the webmaster tool! Find the dead link, and then open it directly for further confirmation! As shown in the figure below:
Second, be good at using anchor text optimization.
In fact, anchor text is to add link code through text keywords, so clicking this keyword can link to the page you set. Anchor text plays a very important role in seo optimization. The code of anchor text is: code of anchor text: text keyword. Generally, only "text keywords" are displayed on web pages, but when viewed through html codes, there are actually link codes! Anchor text is an important factor to improve keyword ranking. As shown in the figure below:
Third, be good at choosing accurate target keywords and long tail keywords.
The target keyword is actually the main keyword of a website, and it has also become the "main keyword". The optimization of seoer should focus on the target keywords to optimize the layout of the website. The target keywords need to be consistent with the product content of the website. For example, the current target keywords of my website are "seo tutorial" and "Shenzhen seo", both of which are on the high side. Baidu index should also be considered in the selection of target keywords. Combined with the situation of your own website, you must not choose very cold keywords. However, if my website is a new website, I suggest choosing a medium or low target keyword. For example, my website has just been built for more than a month. When I first came here, I really wanted to be a keyword for SEO, but based on the above considerations, I chose a keyword that started with location and was not unpopular.
Long tail keywords are actually keywords composed of two or three or more short words, such as "where is seo optimization training" and "Shenzhen SEO optimization?" These long tail keywords are searched by users through search engines. Only compared with the target keywords, the search volume is much less, and the general long-tail keywords are suitable for optimization in soft texts. If you don't know how to find long-tailed keywords, you can read my previous article "Keyword Mining Tools".
Fourth, the website map is indispensable.
It is essential to establish a website map, which is also the performance of optimizing search engines. Maps can make it easier for search engines to crawl your site, which means sitemap in English. Website maps are in html format and xml format, which are mainly used by visitors and search engine spiders. The website map is actually just a page, which is equivalent to a path map of the website. It's just that this page has links to all the pages of the whole website. The main purpose of making a website map is to show it to search engines. Search engine spiders like website maps very much, mainly to let search engines read this map, so that search engines can browse your whole website faster, grab high-quality pages and include them. Please refer to "Download and Use of Website Map Tools" for making website maps.
5. Please confirm the choice of preferred domain name before website optimization.
The preferred domain name is which domain name is chosen as the primary choice to promote when the new site goes online, because a registered domain name can be divided into top-level domain name and second-level domain name. For example, if you enter my website, Shenzhen SEO optimization can pass * * *. Com and www. ***.com, so when you start to promote the website, you have to choose which one to optimize and promote. If the two domain names are optimized and promoted, it will easily lead to the loss of weight, which is not conducive to the optimization of the website. After the preferred domain is determined, you should use the preferred domain as an external link and exchange friendship links. We often see that some websites are included by both top-level domain names and second-level domain names! This is why the preferred domain was not selected, and then 30 1 was not made!
Six, can quickly get out of the sandbox effect.
The sandbox effect can also be simply understood as: within a few months after a new website is launched, it is difficult to rank high or even low in search engines, because search engines still don't trust you at this time. This phenomenon is called sandbox effect.
Generally speaking, it is the evaluation period of our new website by search engines. During this evaluation period, our website will not change the template and title frequently.
Understand 30 1 redirection and 302 redirection.
30 1 redirection is also a URL redirection. When the domain name of the website changes, the search engine only indexes the new URL. After using 30 1 redirection, the original external links under the old address can be transferred to the new address. For example, Vivian SEO website "Shenzhen SEO Optimization" is now located at www. However, I want to change my address to bbs. * * *. A new website optimization forum in Shenzhen. Moreover, after changing the URL, the previous inclusion and external links will not change, and the website weight will not change, so all I need to do is redirect the 30 1 website. Many seoer just started to do website optimization in a company, and found that the original website of this company did not meet SEO optimization at all. At this time, you need to make a new website to optimize the website, and the old website has certain weight. At this time, you need to redirect with 30 1! If you don't know how to do 30 1 redirection, you can read my previous article How to Do 30 1 redirection.
Unlike 30 1 redirection, which is a permanent jump, 302 redirection is a temporary jump, so the weight will not be transferred or transferred to the new link. The so-called temporary jump means that you may not jump at any time in the future, showing the original link, which is what search engines think. So if a site makes a 302 jump, the search engine will think that the new jump URL is temporary, so it won't give too much weight. At the same time, search engines will also give correct restoration treatment.
Eight, understand the golden triangle of the user's line of sight
A good user experience also needs to follow the golden triangle of users' browsing sight. By understanding the golden triangle of users' browsing line of sight, SEO can be good at using the weights in the station to allocate them reasonably and optimize them in the future. If you don't know much about the golden triangle of users' line of sight distribution, then you can take a look at the article "Data analysis of thermal click graph" I mentioned earlier. As shown in the figure:
9. Understand the concepts of external links, reverse links and off-site links, and how to make high-quality external links.
External link: what we often call "external link" can also be understood as reverse link or import link. For external links, Baidu Encyclopedia defines them as "friendship links", which is definitely wrong. External link refers to the website address of your website except the website, including the home page and the internal page, but it can be crawled by search engines without NOFOLLOW tag. External links are the most important factor to determine the pr weight of your website.
Backlink: the abstract means that there is a link on website A pointing to website B, then the link on website A is the reverse link of website B, and the image means that there is a link in Baidu Post Bar pointing to my website Shenzhen SEO optimization, then the link in Baidu Post Bar belongs to a reverse link of my website Shenzhen SEO optimization.
Off-site links: Literally, this is also very simple, that is, all links from off-site points to our target website are off-site links.
How to make a high-quality chain, there are several articles in front, so I won't elaborate here!
X. Understand the concepts of pv, uv and ip in seo industry.
IP: refers to the number of independent IPS. That is, IP address, a computer may change multiple IPS a day, such as ADSL, and it is possible to allocate another IP after disconnecting and reconnecting.
UV: refers to an independent visitor, that is, the computer client visiting your website is a visitor; Every day, multiple computers can access the website independently under an IP, so the independent access of these computers is considered as multiple UVs.
PV: refers to the number of page views, the total number of times all pages have been viewed, and each page click is counted.
Eleven, don't exchange links with link factories, and try to avoid all kinds of traps in link exchange.
Link farms can also be called link factories. Is that the whole website or a part of the website has no substantive content. Link exchange only exists to improve the pr value of this page by passing PR to each other. The website itself has no other content or little content. It is a typical website with seo cheating. Websites linked to linked farms are more likely to be dropped by Baidu Spider and refused to be included.
For seo workers, exchanging friendship links is a very important job, but now many friendship links have traps. Friendship Link Trap The definition of exchanging friendship links given by Wei Wei SEO has no practical effect. On the contrary, links that may not be conducive to website optimization belong to friendship link traps, which webmasters intentionally put in, such as pr hijacking, junk websites, portals, station groups, web hijacking sites, link farms and other sites all belong to friendship link trap sites.
Twelve, using breadcrumb navigation or tree navigation
Bread crumb navigation (or breadcrumb path) is a kind of navigation that shows the user's position in a website or network application. Bread crumb navigation originated from fairy tale adventure in fantasy forest. The two little protagonists in the story left a breadcrumb path and followed it home. Just like this story, in the Internet, breadcrumbs provide users with a way to trace back to the original page, which can clearly guide customers to find the route between the website and the home page. The simplest method is to arrange bread crumbs horizontally and separate text links with greater than sign ">"; This symbol indicates the depth (level) of the page relative to the linked page. As shown in the figure below:
Thirteen, try to use absolute links to optimize the site, rather than relative links.
Relative link, relative path refers to the URL that does not contain the home page domain name of the website, but uses the return file command to let the website enter the page or return to the home page. Absolute link is a complete URL that contains the home page domain name, with links to http and www to specify a URL.
Relative link and absolute link have their own advantages. When designing a website, the links on columns and pages are relative links. Relative link codes are simple and easy to use, which can reduce redundant codes, but relative links can also easily lead to broken links. Therefore, the best solution is to use absolute links, which can avoid all the potential problems mentioned above and is the best way to make links really work normally. In the process of site optimization and internal link optimization, it is also recommended that you use absolute links to do it!
Fourteen, how much keyword density should be set, and how to improve keyword density?
People who have visited Seowwhy should know that the answer given by Seowwhy is "2-8%, 3-7%, 10% or less, about 5%. Choose one yourself. " Weiwei SEO personally thinks that keyword density can be ignored by anyone. As long as the user experience is the center, what about the density of 10%? As long as you don't deliberately pile up this keyword, it's actually ok. For example, some sites want to optimize the keyword "website", so the keyword density of the home page may inadvertently reach 10%. Will it be downgraded by search engines? This is definitely impossible. From the perspective of search engine alone, Weiwei SEO will definitely suggest that the target keywords you want to optimize are above 2%, but from the perspective of website operation, more should be built around the user experience, and the keyword density is nothing.
Fifteen, understand the nofollow label
Nofollow tags are usually used as HTML tags added to hyperlinks to instruct search engines not to crawl. If the search engine sees this tag, it may reduce or completely cancel the voting weight of the hyperlink, and then the search engine will not include the page of the hyperlink. Nofollow tag was originally invented by google to minimize the impact of spam links on search engines.
Image metaphor: Baidu homepage has a link to my website "Shenzhen SEO Optimization". If Baidu marks this link with nofollow, the search engine will not count Baidu as a reverse link of "Shenzhen SEO optimization", nor will it increase any pr value.
Sixteen, understand the black hat seo, white hat seo, gray hat seo.
Black hat technology is to use a cheating method to optimize seo, which is an optimization technology prohibited by search engines to optimize websites. Black hat can improve the ranking and traffic of the website in a short time. White hat technology is a very formal website optimization method, which can improve the user experience of the website, and can also be combined with other websites in link exchange. The general website platform of Grey Hat Technology is less introduced, and many people engaged in seo are not very familiar with it. In fact, grey hat technology is an optimization technology between white hat and black hat.
Seventeen, understand the cross-link, to facilitate the exchange of links.
Crosslinking still needs to be achieved through link exchange. The general friendship link is only the link exchange between two stations, while the cross link is the link exchange between three or more stations. For example, Weiwei SEO has two sites, one is a network, the other is B network, and the person I communicate with has a C network, so I want to cross-link with you to pay attention to the weight of A network, so the cross-link is a "B network" link for you. Crosslinking is generally not easy to check, so it is more suitable for friends to do!
Eighteen, understand the wheel chain and station group.
The so-called "wheel chain" can also be called "sprocket". We only need to understand it literally, that is, links point to the next site purposefully, and more than three links point to the next link in one direction. Compared with a single lead-in link, the seo wheel chain is equivalent to a match being broken gently, while a group of matches are broken continuously, playing with the properties similar to 1+65438. If you don't know much about it, Weiwei SEO compares that there are four websites: A, B, C and D. As a wheel chain, A's page links point to B, B points to C, and C points to D. Although D only has a link to C, in fact, A and B both point to D indirectly, gaining greater weight, and C doesn't just get a page link from B.
As the name implies, a site group is a collection of websites, usually 10- 100 websites of a webmaster or a team operator of a company, and then they are concentrated into a group similar to a university community, which is specially used to obtain a large amount of traffic through search engines and network channels. The weight transfer between them can improve the ranking of search engines. In the past, it was an effective method to improve keywords through station groups. But now with the algorithm upgrade of Baidu search engine, the station group is easier to be recognized by Baidu spiders than before, because the station group optimization is the same as the wheel chain from the perspective of seo, which is a cheating behavior and loses the fairness of search engine optimization. Therefore, the weight of Baidu is reduced after identification, and the stations are all K, which is generally not recommended.
Nineteen, understand all kinds of weight labels
Weight tags are html tags that affect the weight or relevance of a page. Weight tags are often used to highlight the relatively important content in the page, thus improving the page relevance and increasing the page weight. H 1, strong, alt alt are all weight labels! If you don't know how to use it, please check my previous article "SEO Code Optimization".
Twenty, improving seo conversion rate is a good performance of user experience.
Seo conversion rate refers to the ratio of the number of visits by users who enter our website through search engines to the total number of visits. Seo conversion rate is a broad concept, and the corresponding website user behaviors can be a series of user behaviors such as user login, user registration, user subscription, user download, user reading and user sharing. Different from the conversion rate in the field of e-commerce, the conversion rate of e-commerce websites mainly focuses on the percentage of transactions in the total ip of the website. Seo conversion rate is through search engine optimization, turning visitors into permanent users, which can also be understood as the conversion from visitors to users. After all, many seo websites do not have the requirements of professional e-commerce websites and do not directly participate in sales through websites.
For the basic knowledge of website optimization, Weiwei SEO summed up the above 20 points, many of which are about it. If you already have the foundation of SEO optimization, I believe you can realize it at one point! Please adopt it after reading it.