Self-study marketing, learn knowledge and ability in management, economy, law and marketing, and cultivate senior business administration professionals who can engage in marketing and management, teaching and scientific research in enterprises, institutions and government departments. Students mainly study the basic theories and knowledge of marketing and business administration, receive basic training in marketing methods and skills, and have the basic ability to analyze and solve marketing problems.

Graduates majoring in marketing can engage in market research, marketing planning, advertising planning, market development, marketing management, promotional services and teaching and scientific research. Marketers are indispensable talents for large enterprises, and most small enterprises easily confuse the concepts of sales and marketing.

Marketing work includes:

1. Market category: market researcher, business data analyst, advertising designer (including graphic designer and video designer), business modeling and forecasting personnel (including business site selection personnel, feasibility analysis and forecasting of enterprise expansion investment projects);

2. Business categories: accounting (with corresponding qualification certificates), legal affairs (with corresponding qualification certificates), enterprise consultants (enterprises can ask marketers how to solve problems encountered in business, such as employee turnover), human resources specialists, customer relationship management specialists, business development specialists, etc.

3. Other categories: public relations specialist (including public opinion monitoring and response specialist), website forum operation specialist, event operation specialist, etc.

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