Brief introduction of bank marketing outreach activities, we will find that some bank staff are marketing experts when we are in the workplace. In order to expand the ways for customers to think, I'll take a look at the relevant materials of the bank's marketing promotion activities briefing with you.
Briefing on Bank Marketing Outreach Activities1June 19 On the afternoon, the summary meeting of the outreach marketing training camp of XXXX Bank XXXX Branch was held in Wanxi Hotel. The five-day outreach marketing campaign was successfully concluded. The meeting was attended by the leading group of XXXX Branch, the training teacher of De 'an Bank Research Institute, the city's outreach staff who participated in the training, and all the staff of XXXX Branch Headquarters.
The summary meeting started with a video, which reviewed the whole process of this outreach marketing activity. From the teacher's concentrated theoretical training on the first day to the practice of group expansion; From the shy opening of the students on the first day to the skilled marketing of natural reaction in the later stage; From the unfamiliar cooperation of the teams on the first day to the precise division of labor, unity and cooperation in the later period; And the guidance, comments and summary of the teacher of Dean Bank Research Institute. The video connects five days of ups and downs with a little memory, which verifies the step-by-step growth of our marketing team.
Li Zhikun and Yu Juan of Shucheng Sub-branch shared their marketing stories and experiences in the experience introduction session. "My response to the customer's first sentence was three words of indifference:' Go! "Don't!" At that time, my face burned and I turned back without saying a word. ""Later, I took the initiative to help customers park their cars, which narrowed the distance with them. Naturally, I chatted with customers to cut into their needs and explain our financial services, and everything began to come naturally. "The students used their own stories to show the step-by-step psychological process and mentality changes of' going out', and came to the conclusion that going out boldly means that marketing should dare to speak, not be afraid of suffering, and calm down; Unity and cooperation, rich experience, your persistence.
Teacher Liu, the main lecturer of this outreach marketing activity, then made a comment. He said that through this activity, the biggest feeling is that XXXX Bank is a dedicated team, and the students' efforts are in their hearts and admired by teachers. First of all, there are four highlights: full participation, leadership attention, and creating a good atmosphere for you to catch up with each other; Marketing covers a wide range, realizes "two sweeps and five advances", and tries non-acquaintance marketing to achieve the real outreach purpose; The attitude of all outreach workers is correct, full of energy, and the spirit of active participation reflects the pragmatic and enterprising spirit of the whole team; Teams encourage each other, cooperate effectively, gather strength, and work together in Qi Xin. Cha, president of the branch, made a concluding speech. First of all, he thanked the three teachers of Dean Bank Research Institute for their hard work, guidance and help during the whole activity, and thanked the relevant departments of the branch for their meticulous organization of the activity. Secondly, I hope to take this outreach activity as an opportunity to open a window for all employees, find a way to expand marketing channels, enhance marketing confidence, constantly break through themselves and realize the greatest value in life.
At the end of the activity, there is an awarding session. With warm applause, the leaders of the branches successively came to the stage to present awards to all outreach marketing teams. On the stage, awards were awarded to all the promotion and marketing teams.
Introduction of Bank Marketing Promotion Activities Two days ago, the four-day promotion and marketing activities of XXXX Rural Commercial Bank were successfully concluded. The Bank held a summary meeting to summarize the activities, and rewarded and commended the team that won the first, second and third prizes and had the greatest expansion potential.
In this outreach marketing activity, more than 1 10 employees of the bank were divided into 33 groups. Under the leadership of outreach teachers, they braved the scorching sun to take to the streets, deeply understand customer needs, communicate with customers, publicize bank financial products and solicit customers' opinions, which was affirmed by customers. During the expansion period, * * * established 308 customer files 165, marketed 200 POS machines165, handled 229 gold cards, paid salaries to new employees 1659, followed 3,096 people in the official WeChat account, and absorbed 49.78 million yuan in deposits, including fixed deposits/.
There are four highlights in this activity: the participation of all staff and the attention of leaders have created a good atmosphere for us to catch up with each other; Marketing covers a wide range, realizes "sweeping away five advances", tries non-acquaintance marketing, and achieves the real outreach purpose; The active participation spirit of all outreach workers reflects the mental state of the whole team; Team members encourage each other, with strong cooperation and obvious effect.
In his speech, the chairman of the bank thanked the three teachers of Dean Bank Research Institute for their meticulous organization, follow-up guidance and help in the whole activity, and hoped that the employees of the bank would take this activity as an opportunity to really go out, tear their faces, find ways, throw off their arms, stride forward, break through, show their skills, accelerate the pace of transformation, and promote the rapid development of rural commercial banks.
Briefing on bank marketing expansion activities 3. In order to effectively promote the continuous improvement of the overall service quality of business outlets and expand the customer base, Renmin Road Sub-branch held this expansion activity in XXXX International on August 9.
This activity is mainly aimed at residents near Kaitong International. In order to ensure the smooth completion of the activity, Pan Erxuan, the account manager, served as the team leader, Liu Tingting, the financial manager, and other staff of the sub-branch participated in the activity, and all the staff cooperated with each other to decorate the activity site.
Pan Erxuan, the account manager, introduced the benefits and conveniences of opening savings cards and credit cards in detail from the beginning, such as free SMS notification, free annual fee for savings cards, free mobile banking transfer and so on. In order to let every customer really understand the bank card system, all outreach personnel are actively marketing, and the wealth management manager has also recommended a variety of wealth management products to customers, and many customers are very interested. The atmosphere at the whole event site is very warm. The following are pictures of the day's activities, from which we can see everyone's enthusiasm.
After that, with the temperature rising, there are more and more customers, and everyone's work passion is getting higher and higher. Although the sun is burning the earth like fire, our staff turned a deaf ear and gave back to customers with more sincere service attitude and professional knowledge, so that they could feel our enthusiasm and professionalism.
On the same day, with everyone's efforts, we activated 10 online banking and 10 mobile banking, and opened two credit cards. Many customers were interested in our wealth management products and Ruyibao, and expressed their willingness to come to our bank to buy wealth management or additional funds to buy Ruyibao.
After a day's activities, everyone felt that they had benefited a lot and the customers had not left for a long time. This is a good start, and it also proves that our activities have achieved the expected results. In the next time, we will continue to do the follow-up work and expand customers more actively.