Print Shop Business Plan Chapter 1
I. Market analysis:
Xxx printing factory is an individual and private enterprise that integrates printing, photocopying, print advertising, art photo design and other services. Compared with similar shops on the market at present, he has made innovations in service items and service methods.
From the analysis of service items: printing and copying is a very traditional service item in recent years, especially for college teachers and students, which is more convenient for their study and work; Cover, signboard and print advertisement design are gradually popular service items with the development of market economy. It is widely used by any organization or individual in the publicity process, so these services are unlikely to be eliminated in a short time with the development of economy; Art photography and fast digital photography are high-tech services for young consumers with the help of computer processing and digital high-tech means. Customized courseware and courseware training services are mainly aimed at students in normal universities. It is a low-consumption service, mainly to facilitate communication with students and expand consumer groups. Selling all kinds of CDs and CDs, this service can be promoted as a post-service project.
Analysis from the service mode: Features 1: On-site service, that is, on the basis of high consumption, things (such as printed products, designed products, digital photos and other services) can be delivered to the door. Feature 2: Through the network as a medium for us to communicate with consumer groups, we set up our own website, blog, QQ group, etc. Feature 3: Carry out some voluntary activities. Such as developing courseware training and setting up poor students' posts.
From the analysis of service groups: from the category of consumer groups in this service industry, he can be a student, a teacher and other individuals, participating in printing, copying, cover design, digital snapshots of artistic photos, courseware training and other services; It can also be a public institution, such as a store. Mainly involved in logo design, print advertising design and other services. In the early days of starting a business, the service industry mainly focused on school consumer groups. After the service industry enters a relatively stable stage, it will further promote consumer groups, hoping to bring off-campus consumer groups into the main consumer groups.
Second, the preliminary preparation:
Publicity preparation:
1. Set up your own website, blog and QQ group to publicize our services.
2, through leaflets, posters, postcards and other ways to carry out publicity activities.
3. Carry out pairing activities with a university, and the pairing unit will do various forms of publicity for us. (Need detailed planning)
4. attend school? Wednesday market? , set up a stall for publicity.
Manpower preparation:
There are two technicians, two bosses (good friends) and a group of poor students.
Material preparation:
Two printers (appraisal), two photocopiers (appraisal), three computers (appraisal of 9000 yuan), one telephone (appraisal of 50 yuan), one plastic packaging machine (appraisal) and one scanner (appraisal).
Financial preparation:
The equipment category is estimated to be * * *, the skilled worker is 800/ month, the store rents monthly, and all kinds of management fees are counted as * * * consumption.
Three. Details of service items:
Printing, copying, self-recommendation book design, title page design, advertising design, scanning, digital art photo design, snapshot, customized courseware and courseware training, logo design.
Fourth, special activities
1)0 yuan 1, that is, if you just copy or print 1, you can get it for free. In this way, we can attract customers and improve the confidence of xxx printing shop.
2) Provide work-study jobs. Help others and help yourself. While making profits, xxx printing house should do something within its power to repay the society. The poverty alleviation plan of Xxx print shop is based on the actual needs of poor college students, and students assist xxx print shop to carry out some activities through voluntary paid labor. For example, arrange a number of work-study students to help xxx print shop do some publicity work on Wednesday market.
3) On-site service. That is, on the basis of large quantity and high consumption, things (such as printed products, designed products, digital photos and other services) can be delivered to your door.
4) Free courseware training. That is, by providing students with free courseware training, we can promote the communication between the service industry and teachers and students in colleges and universities, thus further expanding the influence and popularity of our store.
Verb (abbreviation for verb) Capital budget:
Print 0.3 yuan/sheet.
Copy 0. 1 yuan/sheet.
Typing 0 per type 1 thousand words 1 yuan.
A letter of recommendation designed by 3 yuan/Zhang and 5 yuan/Zhang.
The title page is designed by 3 yuan/Zhang and 5 yuan/Zhang.
advertising design
scan
Digital art photo design
1 inch 2 inch photos 10 yuan 1 set.
Customized courseware 10 yuan 1 piece
Courseware training 0 0 yuan 1 person.
Logo design
Pre-calculation of income and expenditure
Expenditure item expenditure expense income item income expense.
Salary of skilled workers (2 persons) 1600 yuan.
Household (electricity, water, food waste, etc. ) 1500 yuan
Instrument Maintenance 200 yuan
Service project cost
Promote 200 yuan
Internet access fee 80 yuan
Six, business hours:
From eight in the morning to nine in the evening
Print Shop Business Plan Part II
3D printing is a rapid prototyping technology. It is a technology based on digital model file, using adhesive materials such as powder metal or plastic, and constructing objects by printing layer by layer.
3D printing is usually realized by a material printer using digital technology. It is often used in mold manufacturing, industrial design and other fields to make models, and then gradually used in the direct manufacturing of some products. Parts already printed with this technology. This technology has been applied to jewelry, footwear, industrial design, architecture, engineering and architecture (AEC), automobile, aerospace, dentistry and medical industry, education, geographic information system, civil engineering, guns and other fields.
This business plan includes three parts: abstract, summary and appendix. It is listed at the front of the 3D printed business plan, which condenses the essence of the business plan. This paper covers the main points of 3D printing business plan, so that readers can review the plan and make judgments in the shortest time. The second part is mainly about product/service introduction, personnel organization, marketing strategy, market forecast and financial planning. Third, attach the timetable and other related materials at the end of the 3D printed business plan.
Value embodiment and quality assurance
The business plan template of 3D printing project is a version drawn up by the center after soliciting suggestions from many well-known venture capitalists, so that investors can learn more about your 3D printing project. In the process of making and writing the center, it will be modified according to the characteristics of your 3D printing project; This plan is a detailed version, which can be sent to interested VCS or before making an appointment with investors;
catalogue
(1) Basic information of the company
Briefly introduce the establishment time, registered capital, products and staff size.
(II) Introduction of products/services
Briefly describe the company's main products and services.
(3) Industry/market analysis
Briefly analyze the industry situation, market capacity, market development prospect and consumer acceptance.
(iv) Operational status
Brief analysis of market share and customer number
(v) Financial analysis
Accumulated input, output, income and profit this year since the establishment of the company.
(6) Financing plan
Financing amount, shareholding ratio, financing period and exit mode
The first part of the company profile
(1) Company introduction
Introduce the background, scale, team and capital structure of the company in detail.
1. Major shareholders
Name of shareholder, amount of contribution, mode of contribution, proportion of shares and contact telephone number.
2. Team introduction
Introduce the experience and successful experience of each core team member in technology, operation or management.
3. Organizational structure
4. Staff situation
(2) Operating financial history
(3) External public relations
Strategic support, partners, etc.
(4) The company's business strategy
Development direction, development strategy and goals to be achieved in the near future and in the next 3-5 years.
Part II Products and Services
(1) Introduction of 3D printing products and services
(B) the core competitiveness or technical advantages of 3D printing
(3) Patents and registered trademarks of 3)3D printed products
Part III Industries and Markets
(1) Industry Status
The development history and trend of 3D printing industry, technical barriers, trade barriers and policy restrictions to enter the industry.
(2) Market potential
Analyze the market capacity, market development prospect, consumer acceptance and consumption behavior of 3D printing.
(C) Industry competition analysis
The main competitors and their advantages and disadvantages are compared and analyzed, including performance, price and service.
(D) Income (profit) model
Business charges, income model, from which business links and customer groups to obtain income and profits.
(5) Market planning
The company's sales revenue forecast for the next 3-5 years (if the financing is unsuccessful)
The fourth part is marketing strategy.
(A) 3D printing target market analysis
(B) 3D printing customer behavior analysis
(3) 3D printing marketing business plan
(1) Strategies for establishing sales network, sales channels, and setting up agents and distributors.
(2) Advertising and promotion strategies
(3) the pricing strategy of products/services
(4) Incentive mechanism of sales team.
(D) 3D printing service quality control
Part V Financial Plan
Please provide the following financial forecast and explain the basis of the forecast:
Balance sheet of 3D printing project in the next 3-5 years.
Cash flow statement of 3D printing project in the next 3-5 years
Income statement for the next 3-5 years
Part VI Financing Plan
(1) Financing method
Explain in detail how much money is needed for future phased development, how much the company can provide and how much investment is needed. Financing amount, shareholding ratio and financing period
(ii) Use of funds
(3) Exit mode
Part VII Risk Control
Explain the risks that may be encountered during the implementation of this 3D printing project and the countermeasures. Including: technical risk, market risk, management risk, policy risk and so on.
Article 3 of the print shop business plan
order
According to online survey data, more than 75% of young people want to own their own personal products, and 20% want to.
People in the world express their willingness to accept this personalized product, and more than 80% people like to design their own personalities.
For gifts, more than 90% people will choose some meaningful and memorable gifts.
Moreover, our service meets the needs of customers, and its printed products are novel and unforgettable. Used for giving gifts
Many people don't know what to send. Feeling lack of freshness, some desired products are very popular in the market.
Less. So seeing the market gap, through market research, I thought of opening a pattern printing.
This shop is trying to start a business.
I. Business direction
1. Provide unique figures, patterns, photos, printed T-shirts, shoes and feelings for young students.
Couples wear it to show youth and elegance.
2. Provide services for students' dormitories (dormitory clothes), classes (class clothes) and community collective clothes.
Now the spirit of collective solidarity and mutual assistance.
3. Send souvenirs to new parents and graduates.
4. Provide couples' clothes and household clothes in the community and provide personalized services for young office workers, especially
It is on Valentine's Day, Mother's Day, Children's Day, Teacher's Day, Christmas Day, New Year's Day (Spring Festival) and other festivals and
Birthdays, weddings, anniversaries, etc. As souvenirs for family and friends, help customers give gifts to their relatives.
Friends express their love in their hearts.
Second, business services.
1. Provide semi-finished products (T-shirts, shoes) and printing services. Such as photos, landscapes, patterns,
Numbers (such as 13 14? For life? I love you 9 18? Come on. ), personalized signature
Printed on t-shirts and shoes.
2. Only provide pattern printing services. Customers choose patterns (such as comics, photos, landscapes, etc.). ).
Print the design on cups, crystals, ceramics, bags and other items.
Third, the service concept is printed at will and youth is printed.
Print what you want, print true love.
Fourth, development strategy.
Facing the vast market, our store adopts a phased development strategy. According to the predetermined target specification
Planned development.
In the first stage (about 1 1 month), as a college student, you can apply to the school for college students.
As a storefront, the entrepreneurial practice base first takes students, freshmen, graduates and couples as the market.
Breakthrough point Freshmen prefer new things, or print out pictures of landmark buildings such as the entrance of our school.
Send your parents home as a souvenir. Most graduates are used to exchanging souvenirs. Or at school.
Societies, classes, dormitories and other groups to explore the market. There are also couples clothes, couples cups and so on.
The second stage. We plan to recover the initial investment cost after the park operates 1 1 month.
Continue to explore the community market, and at the same time cooperate with hotels to enter the wedding, birthday and other banquet markets.
Make our store famous.
The third stage. When our service products are successfully accepted and recognized by more people, this
The store will expand its service scope to high-level business people and politicians, and specialize in creating products that meet their identity.
Products. And China pays attention to the tradition of reciprocity, which makes our products a new way for them to give gifts.
For example, it is an excellent choice to print nostalgic old photos on objects as gifts.
Analysis on the Market Competitive Advantage of verb (abbreviation of verb)
1. Our pattern printing flower shop is flexible and diverse, and consumers can choose patterns at will.
Style, which is not available in other fixed prints.
We also have a huge advantage in commodity prices. Take a T-shirt as an example, which is easier to use.
The material is printed. At present, the price of T-shirts sold in the market is 20-30 yuan, while our store prints cases.
The price of brushed T-shirts is set at 25-35 yuan.
The patterns printed in our shop are not only on T-shirts, but also shoes, cups, crystals and so on.
To meet the different needs of consumers. Different commodities can be selected as the main business in different seasons. Just like summer.
In season, we mainly choose the T-shirt market, but in winter, shoes can be the main product. Flexible in form,
Constraints are greatly reduced.
The goal of our store is not only to enter the daily necessities industry, but also to enter the gift and souvenir shops.
Industry, occupy the market in the gift souvenir industry. According to the latest information from the national information department, China
In a county with a population of 300,000, about 5,000 couples get married every year and have an average of 4,500 babies.
The baby was born. Old people's birthdays, children's centenary birthdays, birthdays, weddings, wedding anniversaries, travel, etc.
The photos taken in our shop can be printed on crystals, cups and other items as gifts.
Reading products and these innovative and meaningful personalized goods can be found on Valentine's Day, Mother's Day,
Children's Day, Teacher's Day, Christmas Day, New Year's Day (Spring Festival) and other festivals.
This is more thoughtful and memorable than other gifts. The prices of these services can be adjusted appropriately.
High, the profit margin is more considerable.
The difference between our shop and the advertising and printing shop is that we can make a small amount of printed matter or a large range of printed matter.
Su Printing Factory only undertakes a large number of printing business, and mainly focuses on plane printing, which
The new technology introduced by the store can print patterns on various materials. Meet the different needs of consumers;
The difference with hand-made DIY products is that our printed products are not easy to fade; Compared with boutiques,
Generally speaking, the pictures we printed are more meaningful and memorable. To sum up, the competitive advantage is extremely outstanding, because similar stores are now available in South Korea and Taiwan Province.
Bay, Beijing and Shenzhen are favored by consumers with high efficiency. In Liuzhou, this market is
Blank, this small shop we operate has a broad market prospect.
Six, marketing strategy
(1) Brand promotion and promotion strategy at the initial stage of opening the store;
1. When new students enter school, the Finance and Economics Department and the Chinese Department of our school will sponsor 50 welcome T-shirts for free.
Print our trademark on clothes and set up a good image in school. Pull a banner on campus that says
? Welcome new students as much as you want. .
2. Stick a table protection layer on the table top of the dining room table, and print our trademark pattern on it.
Sample design and our service items, address and contact information.
3. At the beginning of the school year, take part in a new student giving-away activity. The first 65,438+000 registered freshmen can get them free of charge in our store.
A beautifully patterned cup as a gift.
4. Students who spend money in our store 10 days before the start of school can get a 10% discount.
5. You can apply for a VIP card when the total consumption reaches 180 yuan, and you can enjoy a 15% discount with this card.
(2) Pricing strategy:
1. On campus: ①. Daily pricing: clothing and shoes price 25-40 yuan/piece; Provide only
When printing services, according to the complexity of the pattern, the price is 3? 10 yuan
(2) Pricing for holidays (such as Valentine's Day and Christmas): We provide semi-finished products, which are divided into first-class products.
Second-class finished products. For example, on Valentine's Day, the first-class finished product is 52.0 yuan/piece. What does it mean? I love you? . Second-rate
The finished product is 77.3 1 yuan/two, that is to say? Soul mate? . If only printing service is needed, the price is 5? 20
Yuan.
2. In the community: According to the quality of T-shirt fabrics, finished products can be divided into first-class products and second-class products. be gratified
The product price is 13 1.4 yuan/piece. What does it mean? For life? , 168 yuan/piece, meaning? All the way? .
The price of second-class products, such as 52.57 yuan (I love my wife)/piece; 168 (all the way) yuan/two pieces (love
Couple, mother and daughter, father and son); 188 yuan/3 pieces (household clothes, 2 pieces for adults, and children 1 piece).
(C) Channel strategy
?