Gree brand:
Regarding the brand change of Gree mobile phone, Gree Electric said in his reply to the interview of 65438+February 10 that the launch of 5G mobile phone was a deployment at the group level, and the Gree brand was changed to Dasong brand in order to better push Gree's secondary sub-brands to the foreground. So, what kind of sub-brand is Dasong?
What is its position in Gree Group? Dasong is a sub-brand of Gree, specializing in high-end products, just as casarte is a sub-brand of Haier, specializing in high-end products sold to foreigners. Dasong Electric Appliance is one of the strategic layouts of Gree Electric, mainly small household appliances. Gree Air Conditioning, Jinghong Refrigerator and Dasong Electric Troika are neck and neck in the market.
However, compared with Gree, a household name, Dasong Electric seems to be slightly inferior in product popularity and penetration rate. Dasong electric appliance belongs to a branch of Gree. The biggest advantages are beautiful and concise design and brilliant performance of functional parameter board. Gree mobile phone has been controversial since its listing.
First, it was discovered on 20 17 that the sales volume of "sex" mobile phones sold by Gree official website soared from 5 to more than 5,000 in a short time. Questioned by many netizens. Second, compared with other mobile phone brands that are used to looking for celebrity endorsements, the picture of Gree mobile phone is Dong Mingzhu's head every time it is turned on.
Although Dong Mingzhu repeatedly stressed that he chose himself as the boot screen, he didn't think he was good-looking, but to endorse himself and give the user the greatest promise. However, it seems that netizens don't listen and still laugh. Of course, none of this matters. What matters is how Gree mobile phone itself is doing and whether it has advantages compared with similar products.