The whole case refers to a large-scale marketing plan based on products, brand as the core, market as the guide, strategy as the goal and interactive marketing as the core.

Case planning is called enterprise case planning, which is an all-round systematic planning for the inside and outside of the enterprise, including both strategy and tactics; It includes both internal management system planning and external market planning.

The whole case planning not only solves the short-term performance problem of the enterprise, but also solves the long-term management problem of the enterprise. The whole case planning is a systematic planning project with strategy as the goal, brand as the core, product as the lifeline, manpower as the foundation, finance as the key and marketing as the focus.

Extended data:

The core idea of the whole case planning.

The whole case planning not only solves the short-term performance problem of the enterprise, but also solves the long-term management problem of the enterprise.

The whole case planning must stand at the height of strategic operation, take brand operation as the core of the concept, take the improvement of product or service quality or enterprise brand competitiveness as the main purpose, take the deployment of human resources as the main line, take the rolling investment of finance or funds as the blood guidance and assistance, and focus on market expansion and marketing execution, which is a systematic planning idea and implementation steps.

For example, the initial three-year and five-year development plans of some enterprises (brand creation, strategic operation planning scheme).

Baidu encyclopedia-full case planning