The "double reduction" policy promulgated in 20021clearly requires that the off-campus training behavior be fully regulated, and all localities will no longer approve new off-campus training institutions for students in the compulsory education stage. Unified registration of existing discipline training institutions as non-profit institutions, and change the original online discipline training institutions to the examination and approval system; At the same time, the financing activities of training institutions have also been restricted. While strictly controlling the extra-curricular tutorial training market, the Ministry of Education has also pointed out a new direction for the education and training institutions that have been hit hard, that is, actively transforming into quality education.

School-age students exceed 200 million.

The main target of quality education is students at school. According to the data of the Ministry of Education, by 2020, the total number of students from kindergarten to high school in China has reached 245 million, and the huge student population has brought infinite possibilities for the development of quality education.

Family education expenditure is inclined to quality education.

In recent years, the competition for talents has become more and more fierce, parents' requirements for their children have become higher and higher, and the investment in family education has also increased year by year. 202 1 China urban household consumption survey data show that among families with children aged 3- 15, the number of families with education expenditure of 3 1% or above accounts for 15.9%, and the number of families with expenditure of 2 1-30% accounts for 34.5%.

As a new generation of parents, the post-80s and post-90s are more forward-looking in educational concepts and pay more attention to children's quality education. From the survey results, the core qualities such as sound personality, rational thinking and self-management play an important role in the family education concept of parents in China.

Before the introduction of the "double reduction" policy, although subject counseling was the most extracurricular course for primary and secondary school students, the participation rate of quality education courses such as outdoor sports and art also exceeded 20%. 202 1 After the implementation of the "double drop" policy, it is difficult to realize the subject counseling education and training, and parents will pay more attention to quality education. The "education fund" originally planned for discipline counseling education and training will invest more in quality education.

The market scale will expand rapidly.

From 20 15 to 20 19, the market scale of quality education in China increased from 264.2 billion yuan to 528.6 billion yuan, and the CAGR was 19%. In 2020, the epidemic situation in COVID-19 will have a short-term impact on quality education, and the market scale will drop to 324 1 100 million yuan. However, under the background of strong supervision of subject education and great support of quality education, with the further implementation of national policies, the demand for quality education has greatly increased, and the market scale will be further expanded, which is expected to exceed 700 billion yuan in 2023.

To sum up, at present, the number of school-age students in quality education in China exceeds 200 million, the extracurricular tutoring market is restricted with the support of the "double reduction" policy, and parents' educational concepts are paying more and more attention to quality training, so family education expenditure will be more inclined to quality education. Many factors indicate that the market demand of quality education industry in China will increase substantially in the future, the market scale will expand rapidly, and the development prospect of the industry will be improved.

—— The above data refer to the Analysis Report on Market Foresight and Investment Strategic Planning of China Education and Training Industry by Forward-looking Industry Research Institute.