Summary is a written material that comprehensively and systematically summarizes the achievements, existing problems, experiences and lessons gained in a period of time. It can make the thinking clearer and the goal clearer. I think we need to write a summary. How to write a summary so as not to be stereotyped? The following is a summary of my personal clothing sales practice for everyone, for reference only, and I hope it will help you.
Summary of Personal Practice in Clothing Sales 1 Time for study has passed in a blink of an eye. I found a clothing store in _x and did my first internship.
During the internship, a sales by the store manager made me feel that knowing customers is the key to easy sales. After the customer tries on a dress, the store manager arranges the clothes he wears for the customer, which makes the customer feel respected, a kind feeling, and makes the customer have a good impression on the store manager. This is the sales skill of being a good person first, and then doing good things. Then the store manager made a very pertinent evaluation of the clothes worn by the customers, and then told the customers how to match the clothes. If so, they tell customers what the clothes look like, and then the customers think it's appropriate and give them a reason to buy, so the customers buy the leather clothes without hesitation.
Through these months of internship, I have exercised and improved myself, especially broadened my horizons and learned an environment I never knew, which benefited me a lot. At the same time, it is also more clear and definite about the direction and goal of your future study. Perhaps I, an inexperienced college student, still have a long way to go, which encourages me to keep learning and exercise myself.
First, the experience of the internship process
I worked as an intern in a clothing store for x months. From school to society, this is a brand-new field for me, and I feel that I lack product knowledge and am not familiar with the rules of this industry. So I began to understand the right products, and now I will summarize the internship in the past x months as follows:
In the process of sales, my feeling is that all sales are related, but the products sold are different. So how to improve sales skills after mastering product knowledge? I think in a few days of internship, I summed up the following points:
1, mental state preparation
In the process of sales, if the salesperson has a good mental state, it will give customers a positive, energetic and enterprising atmosphere, so this positive and enterprising mood will always affect customers, so that customers feel that they have been infected by an emotion, so that customers can stay in our store for a longer time and always choose a suitable dress. The performance of mental state is also shown in our gfd. Only salespeople with certain etiquette knowledge can make customers feel the value of the brand, because when looking at a brand, our salespeople directly reflect our brand image, so the improvement of the quality of salespeople is also an important symbol of brand promotion. Salespeople in good spirits have a much greater chance of closing a deal.
2. Physical preparation
If we have a good body, we can keep vigorous energy and work better. During this time, the standing service in the store made me feel very tired, so I can better understand that having a good body can make us work harder. Therefore, a dynamic team needs a strong body.
3. Preparation of professional knowledge
When I received a customer, because I was unfamiliar with the products in the store, when the customer asked for a large sweater, because he didn't know what the size was, when he was in a hurry, the manager took the large clothes to the customer. The after-sales manager told me that the sweater size 32 is small, the sweater size 34 is medium and the sweater size 36 is large. This is such a little product knowledge, reflecting that you are a novice and don't know customers. Because you can't provide him with a product that suits him.
Step 4 prepare for customers
When we know the relevant product knowledge, it is the first time to master sales. In order to improve our sales performance, we also need to know the customer's personality and dress style. Only by knowing customers better can we better grasp their psychology, establish a harmonious relationship with customers, create a relaxed and leisure shopping environment, be good at listening to every word of customers, and then analyze whether customers have the intention to buy and recommend clothes that suit them.
Second, the sales summary
It seems so easy to sell, but in fact, many sales techniques are used here. Therefore, there are methods and skills in sales. As long as we work hard, our sales performance will definitely improve. X months of shop life, let me learn a lot and enrich myself; The staff of this specialty store is seriously drained. However, I found that Xiu's specialty stores have X solid pillars, which have created value for customers in X related fields. Provide solutions. For example, as a store manager, it is not enough to ensure the good quality of clothes sold.
You must hire salespeople who can help customers find suitable and decent clothes. They need to have rich professional knowledge and provide professional knowledge. For example, professional tailors are hired to provide delivery services to customers at any time, and they are willing to accept special orders. Of course, the shopping guide must pass every training; Determine the training objectives. For example, a. service skills training. B. commodity knowledge and management training. C. store operation skills training. D. ideological training. This can improve the comprehensive quality of shopping guides, further improve sales performance or service level, and is more conducive to cultivating team spirit.
Really respect customers. Have a positive working attitude, tidy and reasonable items, and have a price list of items. Clearly marked. Establish emotional connection with customers. Give customers the feeling of approaching, liking and trusting. Memorize some basic skills of getting close to customers: the "three-meter principle" means that customers can say hello, smile and make eye contact when they are three meters away from themselves. Take the initiative to greet customers Shopping guide should also pay attention to: a. customers' expressions and reactions, observe words and colors. B. Be careful when asking questions, and never involve personal privacy. The communication distance between C and customers should not be too close or too far.
Through these months of internship, I have exercised and improved myself, especially broadened my horizons and learned an environment I never knew, which benefited me a lot. At the same time, it is also more clear and definite about the direction and goal of your future study. Perhaps I, an inexperienced college student, still have a long way to go, which encourages me to keep learning and exercise myself.
Personal Practice Summary of Clothing Sales 2 In the process of commodity management, I think the most important thing is to make a detailed analysis of the sales links, and then use the first-hand sales data to feed back the design and production. Let's talk about sales first: because the market share of the brand I serve is not a strong posture, in the sales process, we must strive to compete for the market share of competing brands at the same level.
Taking Xidan No.77 77th Street Store Sports Store 100 as the analysis object, the whole shopping mall mainly sells sports shoes, and the passenger flow of the whole shopping mall is mainly young sports people. With the convening of the Beijing Olympic Games in * * and the vigilance and reuse of SARS and avian flu, people's consumption of sports will inevitably flourish. I have to match the goods completely, such as: sports shoes+jeans+casual sports tops. The brands around me, the competitive brands I have established are jeans jive and casual shirt bossini.
I choose them as our main competitive brands, rather than Levi's and Lee's, because I think competitive brands are brands that we can surpass or be surpassed in the process of strategic development. In the process of competition, try our best to restrain the development of competitive brands within the acceptable profit range. In the process of competition, conceptual warfare and price war are mainly adopted. However, it is necessary to use tactics flexibly, not to hit a stone with an egg, but to avoid reality and make use of it flexibly. For example, if jive shows a pair of jeans, I will compete with you with jeans with strong price advantage and style advantage. No matter what he says, I will defend him. If the other side's competitive advantage is too strong, and my profit doesn't allow me to make blind behavior, then I will attack from his weakness.
However, in the process of fighting between the two sides, we should also pay attention to the market share of other brands to avoid others taking advantage of the fishermen. In the process of sales, the inventory ratio and display of goods must adapt to the sales ratio of the whole freight yard. However, we still have a comprehensive grasp of the momentum problem. For example, if my sales share of men's T-shirts accounts for 40% and women's T-shirts only accounts for 20%, then I must not adjust my inventory to 40% for men's T-shirts and 20% for women's T-shirts, because if I do so, my motivation for women's clothing will be weakened.
Because the integrity of the brand is extremely important, or richness. In terms of goods display, I think the entrance of the freight yard must be open and easy to enter. Because the decisive factor of the whole sales is nothing more than the passenger flow and the customer's stay time in the store. Store managers must know what is the best-selling model and what is the most profitable shelf. In different stages of development, shops adopt different display ideas. If they are in the survival stage, they should display the best-selling models on the most profitable shelves. If it is in the stage of running towards a well-off life, we should adopt different combinations of best-selling models and slow-selling models to achieve the scene of blooming all around. In addition, the most popular display idea at this stage is color matching, but in the process of color matching, we must pay attention to the overall layout, the display of the smallest display unit, and then the overall combination layout.
When displaying, we must make full use of the collocation of green leaves and red flowers. If there is only repetition of colors and no finishing touch, the whole layout will be in an awkward position without focus. In terms of storefront posters, we must highlight the theme culture of the brand. Design comes from life and feeds back to life. In terms of concept marketing, we must tell our customers where our clothes are worn, so that we can find a * * * sound with our customers' attitude towards life. When collecting sales data, we must treat each store separately so that each store can get a piece of information, so as to give the most accurate feedback on design and production. The setbacks encountered in the sales process should be made up in the plan for the next season. For example, this week, the sales of men's T-shirts only had a market share of 10%. Why 10%? How much can you improve in the sales process in the next season, 15% or something else?
This inference must be well-founded and strategic. Promotion: Promotion should be planned, not blindly. Before the start of the whole season, we should make a good promotion plan for the whole year, instead of blindly following competitive brands and being led by them.
There are three points in the formation of promotion:
1, holiday promotion;
2, unable to complete the guaranteed promotion in the mall.
3. End-of-season inventory promotion. Benefits of promotion: increase sales and reduce inventory. Disadvantages of promotion: customer impression discount of brand image. In order to reduce the discount brought by the promotion to the customer's evaluation impression, every promotion should give the customer a reason to reduce the price as much as possible.
When promoting sales, you can also join the intervention of other cultures, such as uniting strong brands in other industries. After each promotion, we should review and summarize in time to grasp the next logistics problem.
Buy goods:
1, push the details back to the perimeter, and then use the perimeter to scrutinize the details.
2. The advantages of last season must be passed down, and some elements with changing trends should be merged in a small amount and remain unchanged.
3, understand the sales cycle of goods, all sales should be in the form of parabola, try to improve the height of the parabola vertex and the length of the abscissa.
4. Ensure the integrity of goods, but try to avoid duplication. Because repetition will form competition in its own field.
5, it depends on the trend of the trend, such as the current super girl wave and the wave of the Olympic Games.
Personal practice summary of clothing sales 3 I have been practicing in _ clothing store for almost two months. From school to society, in this brand-new field for me, I feel that I lack product knowledge and am not familiar with the rules of this industry. So I began to understand the right products, and now my internship this year is summarized as follows:
In the process of sales, my feeling is that all sales are related, but the products sold are different. So how to improve sales skills after mastering product knowledge? I think in a few days of internship, I summed up the following points:
First, the preparation of mental state
In the process of sales, if the salesperson has a good mental state, it will give customers a positive, energetic and enterprising atmosphere, so this positive and enterprising mood will always affect customers, so that customers feel that they have been infected by an emotion, so that customers can stay in our store for a longer time and always choose a suitable dress. The performance of mental state is also shown in our gfd. Only salespeople with certain etiquette knowledge can make customers feel the value of the brand, because when looking at a brand, our salespeople directly reflect our brand image, so the improvement of the quality of salespeople is also an important symbol of brand promotion. Excellent salespeople with good mental state have a much greater chance of reaching a deal.
Second, physical preparation
If we have a good body, we can keep vigorous energy and work better. During this time, the standing service in the store made me feel very tired, so I can better understand that having a good body can make us work harder. Therefore, a dynamic team needs a strong body.
Third, the preparation of professional knowledge
When I received customers, because I was unfamiliar with product knowledge, they wanted a medium sweater, so I couldn't give it to them because I didn't know the size of the medium. When I was in a hurry, the manager took the medium-sized clothes to the customers. After the sale, the manager told me that the sweater size 32 is small, the sweater size 34 is medium, and the sweater size 36 is big. This shows that you have such a little product knowledge. Because you can't provide him with a product that suits him. Therefore, product knowledge is very important in sales.
Fourth, prepare for customers.
When we know the relevant product knowledge, it is the first time to master sales. In order to improve our sales performance, we also need to know the customer's personality and dress style. Only by knowing customers better can we better grasp their psychology, establish a harmonious relationship with customers, create a relaxed and leisure shopping environment, be good at listening to every word of customers, and then analyze whether customers have the intention to buy and recommend clothes that suit them.
During the internship, a sales by the store manager made me feel that knowing customers is the key to easy sales. After the customer tries on a dress, the store manager arranges the clothes he wears for the customer, which makes the customer feel respected, a kind feeling, and makes the customer have a good impression on the store manager. This is the sales skill of being a good person first, and then doing good things. Then the store manager made a very pertinent evaluation of the clothes worn by the customers, and then told the customers how to match the clothes. If they wear it this way, they will tell the customer what the clothes look like, and then the customer will think it is appropriate and give them a reason to buy it, so the customer will not hesitate to buy the leather coat.
It seems so easy to sell, but in fact, many sales techniques are used here. Therefore, there are methods and skills in sales. As long as we work hard, our sales performance will definitely improve. Two months in the store taught me a lot and enriched myself. The staff of this specialty store is seriously drained. But I found that the exclusive stores in Xiu Xiu have five basic solid pillars, which have created value for customers in five interrelated fields. Provide solutions. For example, as a store manager, it is not enough to ensure the good quality of clothes sold. You must hire salespeople who can help customers find suitable and decent clothes. They need to have rich professional knowledge and provide professional knowledge. For example, professional tailors are hired to provide delivery services to customers at any time, and they are willing to accept special orders.
Internship is an experience that every student must have, which enables us to understand the society and consolidate our knowledge in practice. Internship is also a test of each graduate's professional knowledge. It makes us learn a lot of knowledge that we can't learn at all in class, which not only broadens our horizons and increases our knowledge, but also lays a solid foundation for us to further move towards society in the future, and is also the first step for us to work.
Through these months of internship, I have exercised and improved myself, especially broadened my horizons and learned an environment I never knew, which benefited me a lot. At the same time, it is also more clear and definite about the direction and goal of your future study. Perhaps I, an inexperienced college student, still have a long way to go, which encourages me to keep learning and exercise myself.
Summary of Personal Internship in Clothing Sales 4 The study time passed quickly, and I found a clothing store in _ _ _ and had my first internship.
During the internship, a sales by the store manager made me feel that knowing customers is the key to easy sales. After the customer tries on a dress, the store manager arranges the clothes he wears for the customer, which makes the customer feel respected, a kind feeling, and makes the customer have a good impression on the store manager. This is the sales skill of being a good person first, and then doing good things. Then the store manager made a very pertinent evaluation of the clothes worn by the customers, and then told the customers how to match the clothes. If so, they tell customers what the clothes look like, and then the customers think it's appropriate and give them a reason to buy, so the customers buy the leather clothes without hesitation.
Through these months of internship, I have exercised and improved myself, especially broadened my horizons and learned an environment I never knew, which benefited me a lot. At the same time, it is also more clear and definite about the direction and goal of your future study. Perhaps I, an inexperienced college student, still have a long way to go, which encourages me to keep learning and exercise myself.
First, the experience of the internship process
I worked as an intern in a clothing store for * * * months. From school to society, this is a brand-new field for me, and I feel that I lack product knowledge and am not familiar with the rules of this industry. So I began to understand the right products, and now I will summarize my internship in the past _ months as follows:
In the process of sales, my feeling is that all sales are related, but the products sold are different. So how to improve sales skills after mastering product knowledge? I think in a few days of internship, I summed up the following points:
1, mental state preparation
In the process of sales, if the salesperson has a good mental state, it will give customers a positive, energetic and enterprising atmosphere, so this positive and enterprising mood will always affect customers, so that customers feel that they have been infected by an emotion, so that customers can stay in our store for a longer time and always choose a suitable dress. The performance of mental state is also shown in our gfd. Only salespeople with certain etiquette knowledge can make customers feel the value of the brand, because when looking at a brand, our salespeople directly reflect our brand image, so the improvement of the quality of salespeople is also an important symbol of brand promotion. Salespeople in good spirits have a much greater chance of closing a deal.
2. Physical preparation
If we have a good body, we can keep vigorous energy and work better. During this time, the standing service in the store made me feel very tired, so I can better understand that having a good body can make us work harder. Therefore, a dynamic team needs a strong body.
3. Preparation of professional knowledge
When I received a customer, because I was unfamiliar with the products in the store, when the customer asked for a large sweater, because he didn't know what the size was, when he was in a hurry, the manager took the large clothes to the customer. The after-sales manager told me that the sweater size 32 is small, the sweater size 34 is medium and the sweater size 36 is large. This is such a little product knowledge, reflecting that you are a novice and don't know customers. Because you can't provide him with a product that suits him.
Step 4 prepare for customers
When we know the relevant product knowledge, it is the first time that we have mastered sales. In order to improve our sales performance, we also need to know the customer's personality and dress style. Only by knowing customers better can we better grasp their psychology, establish a harmonious relationship with customers, create a relaxed and leisure shopping environment, be good at listening to every word of customers, and then analyze whether customers have the intention to buy and recommend clothes that suit them.
Second, the sales summary
It seems so easy to sell, but in fact, many sales techniques are used here. Therefore, there are methods and skills in sales. As long as we work hard, our sales performance will definitely improve. _ months of shop life, let me learn a lot and enrich myself; The staff of this specialty store is seriously drained. However, I found that the specialty stores in Xiu Xiu have a solid foundation, which has created value for customers in the interlocking fields. Provide solutions. For example, as a store manager, it is not enough to ensure the good quality of clothes sold.
You must hire salespeople who can help customers find suitable and decent clothes. They need to have rich professional knowledge and provide professional knowledge. For example, professional tailors are hired to provide delivery services to customers at any time, and they are willing to accept special orders. Of course, the shopping guide must pass every training; Determine the training objectives. For example, a. service skills training. B. commodity knowledge and management training. C. store operation skills training. D. ideological training. This can improve the comprehensive quality of shopping guides, further improve sales performance or service level, and is more conducive to cultivating team spirit.
Really respect customers. Have a positive working attitude, tidy and reasonable items, and have a price list of items. Clearly marked. Establish emotional connection with customers. Give customers the feeling of approaching, liking and trusting. Memorize some basic skills of getting close to customers: the "three-meter principle" means that customers can say hello, smile and make eye contact when they are three meters away from themselves. Take the initiative to greet customers Shopping guide should also pay attention to:
A. Observe customers' expressions and reactions, and observe their words and deeds. B be careful when asking questions, and never involve personal privacy.
C. The communication distance with customers should not be too close or too far.
Through these months of internship, I have exercised and improved myself, especially broadened my horizons and learned an environment I never knew, which benefited me a lot. At the same time, it is also more clear and definite about the direction and goal of your future study. Perhaps I, an inexperienced college student, still have a long way to go, which encourages me to keep learning and exercise myself.
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