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What should I pay attention to when joining a clothing store?
Nowadays, many brands have been born in the clothing market, and franchisees need to do some things if they want to choose a good brand cooperation. To join brand clothing, we should "see, touch, listen, ask, observe and compare". Nowadays, the production of brand clothing is endless, which makes people see things in a blur and feel at a loss. Bian Xiao reminds everyone that to choose the right brand to join, you need to do the following six things:

1. "Look" means looking at the strength of the clothing franchise company.

At present, there are many self-employed individuals who "pull the banner to make tiger skins" and do some work similar to brand packaging in appearance. They want to follow the trend to do brand management, but they are extremely unsystematic, incomplete and unprofessional. Brand management is not superficial, but practical. This must have the strength to support this series of supporting work, such as the size of the company, economic strength, historical time of operation, whether it is still in the rising stage, management level and so on.

2. "Touching" means touching the real thing.

The key to our choice of management lies in products, because products are in direct contact with consumers. If consumers don't accept them, everything becomes meaningless and useless. Therefore, for brand products, it pays great attention to the development of products and the positioning of style and personality. You need to personally contact the product, and have a deep understanding of the material, workmanship and functional characteristics of the product, in order to truly know what you are doing.

3. "Listening" is the essence of listening to the introduction.

The operation of brand clothing franchise companies must have a very complete business plan, which is matched with the relevant integrated marketing plan. Brand management must carry out the company's goals, values, business philosophy and customer-centered modern operating mechanism, in which brand culture is the soul of brand management. When distinctive, personalized and rich cultural activities are effectively expressed, a brand can be more dynamic. When both the speaker and the listener are moved by culture, the life of this brand has been born.

4. "Ask" is to find a flaw.

A mature brand operation plan must be internally researched and demonstrated for a long time, and relevant training has been done at all levels. Therefore, the internal operation of the company has a clear goal. Ask people at different levels of the company and all the answers will be consistent. If there are different answers, it shows that the operation of this clothing franchise brand is very problematic.

5. "observation" is to find a profession and norms.

The establishment of clothing franchise brand must be completed in a professional person or organization, so it has distinct norms, such as enterprise information, policy, file format, enterprise climbing system, cultural content, etc. The mental outlook, etiquette, words and deeds of the personnel in the enterprise; Or from the simplest business card, or the level of a phone call, we can observe the brand foundation strength of the enterprise.

6. "Comparison" means shopping around.

From the comparison of many brand companies we have contacted, we will have a clear understanding: the strengths of each company are shortcomings, strong and weak, professional and non-professional, suitable and unsuitable, and so on. Will give franchisees an accurate judgment.

Finally, I would like to remind you that when choosing a partner, clothing franchise company or clothing franchise brand, it is more important to look at the pragmatism of the enterprise and team, which is very important.

It determines whether the enterprise can develop the market more objectively and respect the market rules to expand the market. Generally speaking, a brand's products must sell well! Enterprises need profits and bosses need to make money! Selling well and making money is the last word.

The above is the idea of clothing joining and opening a store shared by Women's Wear Network. Do you know several things you must do before joining brand clothing? I hope the above content will help you start your own business.