The unforgettable internship life is over. Looking back on my past internship experience, I feel very fulfilled and gained a lot. At this time, I need to write an internship summary. Before writing the internship summary, you can refer to the model essay first. The following is a summary of clothing sales practice I collected for you (5 selected articles), hoping to help you.
Summary of clothing sales practice 1 1. Treat people sincerely.
When I first came to report for duty, I met many new faces. Because I don't know them well, I dare not talk to them much, and I don't know much about my work, so I began to feel uncomfortable. Later, I gradually found that as long as I treat people sincerely and consult my colleagues humbly, they are also willing to associate with me. It also taught me some interpersonal relationships that should be paid attention to in the process of clothing sales, from which I deeply felt the importance of sincerity. In the shop, I should not only learn to do things, but also learn to be a man. It is very important to correctly handle the relationship between colleagues, which will affect whether you can carry out your work. Narcissism doesn't mean you have personality. It is difficult to integrate into a large group if you are too lofty.
Second, don't be lazy.
I once asked the manager, "What kind of employees will be popular in the enterprise?" His answer is employees who are not lazy. I think it makes sense. Which boss likes lazy subordinates? So I always remind myself to work harder and try my best to do this job well. I still remember that when I worked part-time in a fast food restaurant, the supervisor hated chatting with several people at work, so don't chat at work, even when the business was light. Because I always keep this in mind, my last efforts were not in vain, and I completed my internship with good performance.
Third, if you don't understand something, you can learn from others' experience.
I just came to the store and I am not familiar with many aspects, which requires me to study hard and ask more questions. Because experience is very important, such as just coming to the store, unfamiliar with the warehouse location of goods, often can not find the goods they want, so that customers are very anxious. At this time, I had to ask the old employees, and they would patiently explain to me, because no one would refuse a diligent and studious person.
Fourth, pay attention to organization.
It is normal for young people to be impatient when they first come to work, but it is best not to be eager for quick success. Being eager to show yourself may put yourself at a disadvantage. We should do things with a down-to-earth attitude, and an open-minded attitude can often be recognized by others. In fact, I found that seniors are worth learning, that is, they are very organized and will solve problems step by step, instead of making mistakes in a panic. For example, when they receive the goods, they will first analyze the situation according to the customer's reflection, and then analyze the customer's requirements. I think those experienced colleagues are different when deploying. Judging from the results reflected by customers, it is necessary to ensure that the sales time of customers' clothes is at the best time and the quality of clothes.
This clothing sales internship brought me not only a social experience, but also a fortune in my life. What's more, I made some good friends during my internship, and they gave me a lot of help. As the saying goes, what you get on paper is always shallow. It is not profound to study without applying theory to practice. Nowadays, college education is based on theory, and it is beneficial for me to have the opportunity to enter a real company for internship. I will graduate and go to the society in the near future. I believe this internship will be of great help to my future work. Thanks to all the people who helped me during this period!
Summary of clothing sales practice 2 I have been practicing in xx clothing store for almost two months. From school to society, this new field for me feels that I lack product knowledge and am not familiar with the rules of this industry. So I began to understand the right products, and now I will summarize my internship this year as follows:
In the process of sales, my feeling is that all sales are related, but the products sold are different. So how can I improve my sales skills after mastering product knowledge? I think in a few days of internship, I summed up the following points:
1, mental state preparation.
In the process of sales, if the salesperson has a good mental state, it will give customers a positive, energetic and enterprising atmosphere, so this positive and enterprising mood will always affect customers, so that customers feel that they have an emotional infection, so that customers can stay in our store for a longer time and always choose a suitable dress. The performance of mental state is also shown in our gfd. Only salespeople with certain etiquette knowledge can make customers feel the value of the brand. Because when we look at a brand, our salespeople directly reflect our brand image, so the improvement of the quality of salespeople is also an important symbol of brand promotion. Excellent salespeople with good mental state have a much greater chance of reaching a deal.
2. Physical preparation.
If we have a good body, we can keep vigorous energy and work better. During this time, the standing service in the store made me feel very tired, so I can better understand that having a good body can make us work harder. Therefore, a dynamic team needs a strong body.
3. Preparation of professional knowledge.
When I receive customers, I can't give them medium-sized clothes when they ask for a medium-sized sweater because I am unfamiliar with product knowledge. Because I don't know what a medium size is, when I am in a hurry, the manager takes the medium size clothes to the customers. After the sale, the store manager told me that the sweater size 32 is small, the sweater size 34 is medium and the sweater size 36 is big, which shows that you have such a little product knowledge. Because you can't provide him with a product that suits him. Therefore, product knowledge is very important in sales.
4. Prepare for customers.
When we know the relevant product knowledge, for us, grasping the sales volume is the first. In order to improve our sales performance, we also need to know the customer's personality, dress style and so on. Only by grasping customers more can we better grasp their psychology, establish a harmonious relationship with customers, create a relaxed and leisure shopping environment, be good at listening to every word of customers, and then analyze whether customers have the intention to buy and recommend clothes that suit them.
During the internship, a sales by the store manager made me feel that knowing customers is the key to easy sales. After the customer tries on a dress, the store manager arranges the clothes he wears for the customer, which makes the customer feel respected, a kind feeling, and makes the customer have a good impression on the store manager. This is the sales skill of being a good person first, and then doing good things. Then the store manager made a very pertinent evaluation of the clothes worn by the customers, and then told the customers how to match the clothes. If so, they tell customers what the clothes look like, and then the customers think it's appropriate and give them a reason to buy, so the customers buy the leather clothes without hesitation.
Sales seem so easy, and many sales skills are really used here. Therefore, there are methods and skills in sales. As long as we concentrate, our sales performance will definitely improve. Two months in the store taught me a lot and enriched myself. The staff of this specialty store is seriously drained. But I found that the best specialty stores have five basic solid pillars, which create value for customers in five interrelated fields. Provide solutions. For example, as a store manager, it is not enough to ensure the good quality of clothes sold. You must hire salespeople who can help customers find suitable and decent clothes. They need to have rich professional knowledge and provide professional knowledge. For example, professional tailors are hired to provide delivery services to customers at any time, and they are willing to accept special orders. Of course, the shopping guide must pass every training; Determine the training objectives. For example:
First, service skills training.
Commodity knowledge and governance training.
C, store operation skills training.
D, ideological training.
This can improve the comprehensive quality of shopping guides, further improve sales performance or service level, and is more conducive to cultivating team spirit. Really respect customers. Have a positive work attitude, keep the goods clean and tidy, put them in a fair place, and have a price list of the goods. Clearly marked. Establish emotional connection with customers. Give customers the feeling of approaching, liking and trusting. Memorize some basic skills of approaching customers: The "three-meter principle" refers to greeting, smiling and making eye contact when customers are still three meters away. Take the initiative to greet customers Shopping guide should also pay attention to:
A. Observe the customer's expression and reaction.
B, be careful when asking questions, and never involve personal privacy.
C, the interval of communication with customers should not be too close or too far.
Internship is an experience that every student must have, which enables us to understand the society and consolidate our knowledge in practice. Internship is also a test of each graduate's professional knowledge. It makes us learn a lot of knowledge that we can't learn at all in class, which not only broadens our horizons and increases our knowledge, but also lays a solid foundation for us to further move towards society in the future, and is also the first step for us to work.
Through these months of internship, I have exercised and improved myself, especially broadened my horizons and learned an unknown environment, which has benefited me a lot. At the same time, it is also more clear and definite about the direction and goal of your future study. Perhaps I am an inexperienced college student, and there is still a gap from maturity, which urges me to keep learning and exercise myself.
Summary of Clothing Sales Practice 3 xx months have passed. In this xx months of internship, through hard work, I have gained something. I think it is necessary to make a summary of my work. The purpose is to learn lessons, improve myself, make my work better, and have the confidence and determination to do it better in the future. Let me briefly summarize this month's work. I came to work in xx clothing store on xx 1 this year. Before I entered your store, I had experience in selling women's clothes, but just because of my enthusiasm for sales, I lacked sales experience and industry knowledge in men's wear industry.
In order to quickly integrate into xx's sales team, everything started from scratch after arriving at the store. While learning brand knowledge, while exploring the market, I encountered difficulties and problems in sales and clothing. I often consult the store manager and other experienced colleagues to find a solution to the problem. Aiming at some difficult guests, the targeted strategies have been studied and achieved good results. Now I can gradually respond to the questions mentioned by the guests clearly and fluently, accurately grasp the needs of the guests and communicate with them well, so I have a more transparent understanding of the market. While constantly learning brand knowledge and accumulating experience, my ability and sales level have also been greatly improved.
At the same time, there are also many shortcomings: the understanding of men's wear market sales is not deep enough, and the technical problems of xx (such as texture, how to clean and iron, etc. ) too weak, it is impossible to explain it clearly to customers, and it is impossible to come up with a good solution to some big problems quickly. In the process of communicating with guests, we rely too much on and trust them.
In the work plan for next month, we will focus on the following tasks:
1. Under the leadership of the store manager, unite shop friends and build a relatively stable sales team with you: sales talents are the most valuable resources, and all sales achievements come from having a good sales staff. Building a united and cooperative sales team is the foundation of our store. Building a harmonious and lethal team in the future work is the main goal of me and all our shopping guides.
2. Strictly abide by the sales system: a perfect sales management system allows salespeople to exert their subjective initiative in their work, have a high sense of responsibility for their work, and improve their sense of ownership. This is the premise for us to complete the turnover of170,000 next month. I firmly abide by the rules and regulations in the store.
3. Develop the habit of finding and summarizing problems and constantly improving yourself: The purpose of finding and summarizing problems is to improve your overall quality, find and summarize problems in your work, put forward your own opinions and suggestions, and raise your sales ability to a new level.
4. Sales target: My basic sales target is to have a sales list every day. According to the sales task assigned by the store, we will resolutely complete the turnover task of170,000 yuan assigned by the store, and fight hard at the end of the year. According to the specific situation, we will decompose the task into weekly, daily, weekly and daily sales targets of each shopping guide to complete the sales task in each time period. And strive to improve sales performance on the basis of completing sales tasks.
I think the development of our xx clothing store is inseparable from the comprehensive quality of all employees, the guidance of the store manager and team building. Establishing a good sales team and having a good working mode and working environment are the key to work.
These are my immature suggestions and opinions. Please forgive me if there is anything wrong.
Summary of clothing sales practice 4 Through a period of clothing sales practice, I have gained a lot of sales experience and learned more about clothing, so I can say that my internship life in just a few months has benefited me a lot.
As a student majoring in marketing, I still have a certain understanding of sales work, and the school gives us many exercise opportunities. Every Christmas and Labor Day, I will give us special training courses, that is, hold trade fairs on the boulevard of our school, so I have accumulated some work experience in recent years, so I was full of confidence when I found the job of clothing sales as an intern. I think I will be promoted to this job and achieve good sales performance ... but when I officially contacted this job, I realized that this was not what I expected.
I have never been exposed to the work of clothing sales before, so I don't know that the work of clothing sales is not simple and difficult. The customers who do clothing sales in shopping malls are not all students, but all kinds of people, so our sales work will be particularly difficult. For example, if you are an older guest, they will often tell you half a day off and ask questions for half a day, but they may not necessarily buy it. So when I first entered the post, I hit a wall. I am good at sales communication and talking with guests, but the situation is still not optimistic. I don't want to go on like this, so I often consult the store manager, ask other sales heat sources in the store when no guests come, ask them how to solve problems and learn clothing sales skills from them. With their help, my work situation improved, and then I was officially on the right track.
Through this clothing sales internship, I realized that I should "manage my meals well" in sales. For example, when older customers come to buy clothes, we should pay more attention to the quality and practicality of clothes, because they will consider the practicality of clothes more. In the face of young customers, we should not use this method, but talk more about clothing collocation and current fashion trends to promote customers. Through this clothing internship, I learned that to do sales work, we should not only have good communication skills, but also have a deep understanding of our own products, so as to better answer customers' questions and sell our own products.
Although this clothing sales internship is over, it has been helpful to me, letting me know more sales experience and greatly improving my sales level. I believe that if I am still engaged in clothing sales in the future, I will definitely do better!
Summary of the Practice of Clothing Sales 5 In the process of commodity management, I think the most important thing is to make a detailed analysis of the sales links, and then feed back the design and production with the first-hand sales data. Let's talk about sales first: because the market share of the brand I serve is not a strong posture, in the sales process, we must strive to compete for the market share of competing brands at the same level.
Taking Xidan No.77 77th Street Store Sports Store 100 as the analysis object, the whole shopping mall mainly sells sports shoes, and the passenger flow of the whole shopping mall is mainly young sports people. With the convening of the xx Beijing Olympic Games and the vigilance and reuse of SARS and avian flu, people's consumption of sports will inevitably flourish. I have to match the goods completely, such as: sports shoes+jeans+casual sports tops. The brands around me, the competitive brands I have established are jeans jive and casual shirt bossini. I chose them as our main competitive brands, instead of Levi's and Lee's, because I think competitive brands are brands that we can surpass or be surpassed in the process of strategic development. In the process of competition, try our best to restrain the development of competitive brands within the acceptable profit range. In the process of competition, conceptual warfare and price war are mainly adopted. However, it is necessary to use tactics flexibly, not to hit a stone with an egg, but to avoid reality and make use of it flexibly. For example, if jive shows a pair of jeans, I will compete with you with jeans with strong price advantage and style advantage. No matter what he says, I will defend him. If the other side's competitive advantage is too strong, and my profit doesn't allow me to make blind behavior, then I will attack from his weakness.
However, in the process of fighting between the two sides, we should also pay attention to the market share of other brands to avoid others taking advantage of the fishermen. In the process of sales, the inventory ratio and display of goods must adapt to the sales ratio of the whole freight yard. However, we still have a comprehensive grasp of the momentum problem. For example, if my sales share of men's T-shirts accounts for 40% and women's T-shirts only accounts for 20%, then I must not adjust my inventory to 40% for men's T-shirts and 20% for women's T-shirts, because if I do so, my motivation for women's clothing will be weakened.
Because the integrity of the brand is extremely important, or richness. In terms of goods display, I think the entrance of the freight yard must be open and easy to enter. Because the decisive factor of the whole sales is nothing more than the passenger flow and the customer's stay time in the store. Store managers must know what is the best-selling model and what is the most profitable shelf. In different stages of development, shops adopt different display ideas. If they are in the survival stage, they should display the best-selling models on the most profitable shelves. If it is in the stage of running towards a well-off life, we should adopt different combinations of best-selling models and slow-selling models to achieve the scene of blooming all around. In addition, the most popular display idea at this stage is color matching, but in the process of color matching, we must pay attention to the overall layout, the display of the smallest display unit, and then the overall combination layout.
When displaying, we must make full use of the collocation of green leaves and red flowers. If there is only repetition of colors and no finishing touch, the whole layout will be in an awkward position without focus. In terms of storefront posters, we must highlight the theme culture of the brand. Design comes from life and feeds back to life. In terms of concept marketing, we must tell our customers where our clothes are worn, so that we can find a * * * sound with our customers' attitude towards life. When collecting sales data, we must treat each store separately so that each store can get a piece of information, so as to give the most accurate feedback on design and production. The setbacks encountered in the sales process should be made up in the plan for the next season. For example, this week, the sales of men's T-shirts only had a market share of 10%. Why 10%? How much can you improve in the sales process in the next season, 15% or something else?
This inference must be well-founded and strategic. Promotion: Promotion should be planned, not blindly. Before the start of the whole season, we should make a good promotion plan for the whole year, instead of blindly following competitive brands and being led by them.
There are three points in the formation of promotion:
1, holiday promotion;
2, unable to complete the guaranteed promotion in the mall.
3. End-of-season inventory promotion. Benefits of promotion: increase sales and reduce inventory. Disadvantages of promotion: customer impression discount of brand image. In order to reduce the discount brought by the promotion to the customer's evaluation impression, every promotion should give the customer a reason to reduce the price as much as possible.
When promoting sales, you can also join the intervention of other cultures, such as uniting strong brands in other industries. After each promotion, we should review and summarize in time to grasp the next logistics problem.
Buy goods:
1, push the details back to the perimeter, and then use the perimeter to scrutinize the details.
2. The advantages of last season must be passed down, and some elements with changing trends should be merged in a small amount and remain unchanged.
3, understand the sales cycle of goods, all sales should be in the form of parabola, try to improve the height of the parabola vertex and the length of the abscissa.
4. Ensure the integrity of goods, but try to avoid duplication. Because repetition will form competition in its own field.
5, it depends on the trend of the trend, such as the current super girl wave and the wave of the Olympic Games.
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