Nowadays, the competition in clothing sales, especially women's clothing, is very fierce. No matter what grade of clothing you have, this industry feels that the entry threshold is low, but it will soon close down. I have noticed these words written by some experience in making clothes. People have no me, people have my advantages, people have my changes, and people change me quickly. The simple sixteen words fully summarize the sales strategy and method of a clothing three-point distribution and seven-point distribution, and each link is displayed.

This sentence is not difficult to understand, that is to say, to do what your competitors don't have, in this link, test the ability of store operators to get goods and predict clothing fashion trends. This needs to be combined with the geographical location, environment and consumption level of your store. Your eye for goods determines your competition with your competitors. You sell goods that others don't have and are suitable for your main consumer groups. So you don't have to rob me.

The understanding of this sentence is that in the process of clothing sales, when you have the same money and the same goods as your competitors, you need to take the initiative in business strategy and not change from passive to active. The price war is a lose-lose situation. In the actual business process, clothes collision and price war are common. At this time, when we sell clothes, we must take me as the center, and clothes are the same. However, different sellers can change your passive situation. Try to create an optimized environment in the sales environment and atmosphere, and solve and deal with it from the aspects of your service, after-sales, communication and sales environment, so that customers can remember your store, sell sincerely and communicate attentively, so that customers can feel the truth of your store and feel comfortable when buying it, which will have a good effect on your store and be invincible in the competition. This is well done. Sometimes I think other people's clothes are cheap, but customers still buy them with their heart and help your business with their heart.

People are superior, I change. Similarly, while you are selling in a good atmosphere, maybe your competitors are also trying to change and optimize. At this time, you must work hard to change the word. There are many ways to change the word, such as readjusting your own clothing style and style, sales strategy and so on.

People change rapidly, which shows that the problems we face in clothing management, including your clothes, should be decisive and fast, and we should grasp this principle in the circulation and sales of goods, especially women's clothes. The clothes in the shop should be sold quickly and changed quickly, so as to win the admission rate of customers.

Sales experience in selling clothes II

The characteristics of women's clothing are not only all kinds of fancy, but also colorful. The consumption psychology of female customers must be analyzed according to their own personality characteristics, and cannot be generalized. The big shot said that it is impossible to grasp the customer's psychology by studying the customer's consumption psychology, and business can only rely on luck to eat. After a period of contact and some preliminary understanding, I will write it down for future reference.

First of all, let's analyze the psychology of customer consumption. One of the characteristics of women is that they like shopping, even if they don't buy anything. However, if you come across something you like by chance and are encouraged by the salesman, you are likely to buy it on impulse. There are also many women who don't go shopping. For example, now that the weather is getting cold, many people buy clothes just to buy clothes. It's the season here, and it's the most important thing to seize their consumption. Another point is that female customers are more picky about the style, color and collocation of clothes than male customers. So female customers will pay more attention to clothes than men. Women's consumption psychology is also divided into different categories: some care about quality, some care about price, some seek good quality and low price between the two, and one is the most important point, that is, they care about their self-feeling when they wear it. If you are satisfied with yourself, then other psychological factors will take a back seat; On the contrary, women who feel bad about themselves often find an excuse, such as poor quality and high price, and give up.

There are many kinds of customer psychology, so we can only focus on some customer psychology when positioning, otherwise we can't do anything without focus. According to my observation, women always like to go to extremes, which means that women are easily encouraged. If a dress wins women's psychological identity, then women will use various methods to get it. Then, it is extremely important to choose a salesman who can talk. Because not all women have a thorough understanding of clothing, in fact, only a few customers do. Most people are easily persuaded. So buying and selling is actually a psychological process. You agree, the business is basically done.

Sales experience in selling clothes 3

Doing clothing sales business seems simple, as if anyone can do it. Actually, it's not. Only by personal experience can we know how fierce the market competition is. The process of clothing sales is also the process of earning the difference between buying and selling goods, which involves a lot of knowledge, such as purchasing goods. You should know how to determine the quantity, quality and type of purchasing goods, how to determine the ratio of purchasing funds to working capital, when to replenish goods, and how to determine the quantity of replenishment.

Specifically, to do a good job in clothing sales, we need to do the following eight aspects.

1. Choose a good direction. Whether it's men's wear or women's wear, we should be clear-headed and clear-headed. Don't go to the wholesale market, you want to do everything you see. You must concentrate on making clothes, and don't let other things affect your thinking.

2. do clothing positioning. After choosing a dress, you should position your dress, whether it is a brand or a student dress, or a middle-aged or old-aged dress or a children's dress. Then, conduct market research on the clothing you are positioning, such as college students' clothing and sports and leisure series. You have to go to the wholesale market to know the wholesale price first, and you have to know all the wholesalers of wholesale sports series. Take a notebook to remember who wholesales what kind of sportswear, what kind of price, who wholesales well, who buys more goods and who has a prosperous business. You must keep it in mind. This is your wealth. In addition, observe what kind of goods people buy and where they sell them. If you find that this person always buys, it is that he sells well. You should follow him to his shop to secretly investigate and see how he manages and sells, so that you can basically understand the clothes you want to buy psychologically, which is very helpful for you to open a shop.

3. Buy goods. If it's your first purchase, you should pretend to be a mature customer when negotiating the price with the dealer, because you can tell the price of other people's clothes, so that the boss will think you are an expert, so that you won't spend too much money on the first purchase, and know yourself and know yourself.

4. Rely on buying. Don't see others snapping up the goods for the first time. You should also snap them up, because you can't tell the truth when you buy goods for the first time. So, in this case, you can rely on the purchase and ask other wholesalers to buy some for you. Because you buy less, the boss won't wholesale it to you, even if it is, it will be very expensive. You can wholesale the clothes you want by giving some money to those who help you.

5. Store layout. After the goods come in, you should tidy up your clothes. Pay attention to the overall effect of the store when visiting, giving people a very comfortable feeling. You can visit the shops of wholesalers, specialty stores and retailers and learn how to arrange clothes there, so that your shop can welcome customers with a brand-new look.

6. Grasp the market conditions. You should know the market situation in time. If you find that the wholesaler has adjusted the price, you should also adjust your price immediately, how much to sell and how to sell it. You must make a good investigation and make sure.

7. Do a good job in promotion. The newly opened store should do the following promotional activities. You can decide to buy gifts according to the size of your shop. There are still many people who like to be greedy and cheap. You can grasp the psychology of such people and do a good job in sales promotion. When you open it, you can enter some plastic pots and washbasins, which look big and attractive, and you can also enter some balloons with words. Many children like it, and adults will also bring their children to ask for balloons. Remember that the quality must be good. On the opening day, gifts will be given to the top 200 customers who line up in front of the store in advance, and those who buy things will give gifts, and the goods will be discounted when opening, which makes them very angry. In this way, the business of your store will be good, and many people will know about your store and leave a good impression.

8. Work hard. After the promotion, your store will enter the normal operation state. In the process of store operation, even if no one is around, you must never sit together and chat, which will make people feel that your business is not good and your service is not good. You must have a clear division of labor, such as cleaning the floor, placing goods and trying on clothes, so as to keep your shop busy and make others think that your business is good.

Sales experience in selling clothes 4

Rejection is the beginning of promotion.

Youngor's first shopping guide experience

Just arrived at Yago's store, the company director in charge of receiving us has been waiting in the store. He received us kindly, asked about the purpose and idea of our internship, and briefly introduced the skills of shop work, which benefited us a lot. Then, the shopping guide in the store leads us to learn all kinds of basic skills. The first thing is to wear a tie. Seeing her wearing a beautiful tie three or two times, I thought it was a very simple thing, but when we tied the tie ourselves, we found that nothing was absolutely simple. Although I can wear a tie after learning it several times, the shape is really ugly. I can only say that I can play, but I can't play well. But we didn't give up easily. Time and time again, I finally made a beautiful tie. Then, how to see that the materials and sizes of various shirts and suits are suitable for people of different shapes is really a test of memory. After the shopping guide girl finished speaking, we recited it carefully again and truly realized the experience of clothing sales. Finally officially went to work.

Standing all day, saying to customers: Welcome to Yago. We are very tired, but we are happier, because we have learned things we didn't know before, and we have also realized the hardships of making money. Most importantly, the rejection we saw in the warehouse is the beginning of the promotion.

Smiling and patience are the keys to successful sales.

Welcome to successful sales.

On the second day of Youngor's store, we finally received the employees' clothes. In an instant, we felt more like a qualified shopping guide. This day. Today we reap the joy of success, far better than yesterday's sales. We sold a suit and some T-shirts, as well as shirts and trousers.

When I saw a guest coming, I greeted him. We smiled and introduced the clothes that fit the customer. When he needed another size, he changed it immediately. In fact, I was a little impatient at that time, but I still tried to keep a smile on my face and serve my customers patiently. Finally, the first business was successful, and we sold a shirt. At that time, the fatigue of standing all the time disappeared, and the frustration of zero sales on the first day disappeared. That's really a sense of accomplishment.

Through these two days' sales experience, I have learned a lot: you must be patient, keep a good attitude and keep your smile to face it, so as to do things well and not despise anything. I must take every job seriously.