The revolving hot pot is affordable, and the service is good, which is very good.
Now the hot pots on the market are almost the same, and the homogenization of the hot pot field is serious, so the probability of this new hot pot has appeared. The rotating hot pot was inspired by the atmosphere of Japanese rotating sushi. The dishes in the hot pot are placed on the conveyor belt, and diners sit around the conveyor belt, which is convenient for them to choose the dishes they want first.
It has realized the leap from traditional restaurant's manual service to scientific and technological automation service, saving more labor costs than traditional hot pot restaurant, but in the early stage, more consideration was given to the design of conveyor belt and dining table. On the conveyor belt of rotating hot pot equipment, besides hot pot ingredients, there are other snacks, fruits, desserts and soup bases.
The store decoration of revolving hot pot is usually more fashionable than traditional hot pot, and customers have more choices. The time for the ingredients of the rotating hot pot equipment to be placed on the conveyor belt is also relatively short, which ensures the freshness of the ingredients. Usually, there is a centralized seasoning table and beverage machine in the store for customers to take for themselves. Seasonings include sesame sauce, sand tea sauce, soy sauce, spicy oil and mature vinegar.
The market development of revolving hot pot in the catering industry has been very good, showing a prosperous scene for many years and being loved by many consumers. Therefore, more popular shop-opening projects have become popular venture capital projects, opening a new business model.
What do you think of opening a revolving hot pot at the school gate?
Rotating hot pot is named after its ingredients are placed on the dining table and rotate infinitely. In addition to the constant rotation of ingredients, sesame sauce, Chili oil and other sauces are also placed on the dining table, so compared with other cafeterias, the rotating hot pot can get the favorite ingredients without customers walking around. Rotary hot pot is a popular emerging fashion catering industry, which is convenient and fast to consume, more suitable for students' parties and suitable for all ages, and has opened up a "lazy mode" consumption concept. It chooses dishes directly from the turntable, and it can be seen that the dishes are not clean.
The main consumers of revolving hot pot are young people, so it is very suitable to open a revolving hot pot restaurant around schools, economic development zones and factories. First, the cost and risk of starting a business are low, and second, there are many young people gathering. For example, in a traditional hot pot restaurant, if four people go to eat, the average person is around 100. But if everyone goes to eat spicy soup or revolving hot pot. Maybe 30~40 per capita will do. So I feel that the people who are more suitable for rotating hot pot are young people.
Generally, the price of this hot pot is calculated by ordering food. Generally speaking, the price is still relatively low, and there are many kinds of dishes, which are more suitable for students who have no financial resources. If you go around the campus, you will find that the hot pot restaurants around the campus are more economical. Rotating hot pot is suitable for young people to consume, string charging. Once, my daughter and I ate 98 yuan and didn't feel full. A string is one yuan, two yuan and three yuan, which is too pit. I have been there once, and I have never been there again. 100 yuan is good for buying meat at home.
The revolving hot pot buffet is better. After all, the price should not be too high to listen to the name, so it is suitable for this kind of single dog, or for two people who don't have attributes. This is more hygienic and suitable for some people who are inarticulate and arrogant. After all, every variety can eat a little.
Who is suitable for circulating hot pot consumption?
The consumption level of revolving hot pot restaurant is also high and low, but it is generally cheaper. They can satisfy people's desire and are economical. In fact, they belong to Xian Yi, young and old. However, because of its convenience, speed and economy, it attracts a large number of middle-income people such as student parties or newcomers in the workplace.
Zhou Jun's first contact with rotating hot pot was in his freshman year. Because the revolving hot pot is cheap and rich in ingredients, the bottom of the sauce pot is similar to that of the ordinary hot pot restaurant, so the revolving hot pot opposite the school is the place I often go.
Rotating hot pot is named after its ingredients are placed on the dining table and rotate infinitely. In addition to the constant rotation of ingredients, sesame sauce, Chili oil and other sauces are also placed on the dining table, so compared with other cafeterias, the rotating hot pot can get the favorite ingredients without customers walking around.
As the saying goes, "If you eat, you won't move, but if you open your mouth, you will come", and the lazy mode will be fully opened.
The variety of the bottom of the rotating hot pot is also very complete, including clear soup pot, tomato pot and spicy pot of different grades. The ingredients are also very rich, and the common dishes are basically available. Spicy shrimp dumplings, fish balls, shrimp balls and other ingredients are also relatively complete, but some stores lack meat products compared with hot pot restaurants, basically only mutton rolls, beef rolls, sausages.
However, these elements are enough for the student party. You can eat what you want for 20 yuan a meal, and the taste you want to eat is basically satisfied, so this is why it is highly sought after by the student party.
Zhou Jun, who loves spicy food, will order the hottest food every time he goes to the revolving hot pot opposite the school. Everyone can add anything he wants to eat in the pot. I'm in charge of my pot, so he doesn't have to worry about being taken away by others or giving up what he likes because he has to take care of others' feelings.
Most people around Iraq think that rotating hot pot is actually similar to mala Tang, but Iraq doesn't think so. Rotating hot pot is a simple version of hot pot.
Because of the smoky smell of hot pot, it is still there. The most important thing is that you can master it yourself, that is, you can eat it immediately. You don't have to worry about the problem that instant noodles will stick to kelp and cook too soft. We can freely play our own wayward actions according to our own taste needs.
Those who said they were full after eating more than ten or twenty dollars, the younger one and another girl went to eat, which was in the form of a string, and counted their signatures after eating. She ate more than ninety, and I ate sixty, three potatoes, two spinach, three lotus roots, two meatballs and three beef omasum, all of which were finely cut, and I was only eight points full! Anyway, I won't eat if I kill myself. It's too pit. Why don't you have a bowl of mala Tang?
Rotary hot pot is a popular emerging fashion catering industry, which is convenient and fast to consume, more suitable for the student party, and also
Suitable for all ages, it has opened up a kind of "lazy mode" consumption concept. It selects dishes directly from the turntable, which shows that the dishes are not clean. Choose clean dishes, and you throw them into hot soup and eat them while cooking. You can eat more safely if you operate it yourself. Eat hot pot with friends or colleagues, take whatever you want, add whatever seasoning you want, and you will not conflict with people who take things on the same turntable. You can also chat and talk, each with a small pot, without cross-contact, which is more elegant and casual, making people feel that it is a very enjoyable process. Especially in the cold winter, think about eating directly in the steaming shabu-shabu, steaming small hot pot, and chatting around the rotating hot pot table. No matter how cold the weather is, it will not make people feel uncomfortable, but it will be very warm and comfortable.
Since last year, the catering industry across the country began to implement the policy of public chopsticks, and more and more people began to pay attention to food hygiene. Small hot pot just meets this hygienic demand, and also meets the market demand for a person to eat well. According to the data of Meituan, the proportion of keywords searching for "one-person food" will increase by 190% in 2020. One of the representatives of "one-person food" is the revolving hot pot that recently ushered in the "second explosion".
The main consumers of revolving hot pot are young people, so it is very suitable to open a revolving hot pot restaurant around schools, economic development zones and factories. First, the cost and risk of starting a business are low, and second, there are many young people gathering.
The most direct feeling of people who have experienced rotating hot pot is cleanliness and convenience. After entering the store, choose your favorite pot bottom, find a good seat, take the pot bottom, dip it, and eat when you are ready. Everyone has a small pot of tableware, a pair of chopsticks in front of them, and then they sit around the turntable and put whatever they want to eat, which avoids the dilemma of not reaching the food. Although convenient dining is really a good experience, the key to really impress consumers is to have a good taste and affordable price. Generally, the bottom of a small hot pot is the same as that of a big hot pot, but the advantage is obvious, that is, the price is much cheaper. The bottom of the big hot pot is dozens of hundreds, and the bottom of the small hot pot is only a few dollars. It is not surprising that most young people choose hot pot.
So how much can a small hot pot earn?
Since the core advantage of hot pot is high cost performance, what does the boss of this cheap hot pot business earn?
As far as I know, in first-and second-tier cities, for example, the average monthly income is between 50,000 and 80,000 yuan, which can reach about1-2,000 yuan in the off-season and 4,000-6,000 yuan in the peak season. Gross profit margin is 40%-50%. It seems that the profit is still good.
But in fact, there are two main business models of rotating hot pot at present: one is based on the head count, commonly known as "full self-service", which requires checking out before entering the store; One is to settle accounts by number of shares and sign after eating, commonly known as "semi-self-help". The two models make different amounts of money and are suitable for different scenarios. For example, per head, one person charges 19.9 yuan, and no matter how much you eat, it is a fixed price. Hot pot bottom material 3-5 yuan, a small 3 yuan, the total number of single people is about 30 yuan. According to the number of copies, the rules are simple. Each plastic signature 1 yuan, food clip 1 yuan, iron stick 2 yuan, bamboo stick 3 yuan 1, soup base 4-6 yuan, small material 2 yuan, generally around 35 yuan. Compared with the two modes, although the cost of "semi-self-help" may be a little higher, the meal time of customers is much faster than that of "full self-help". As we all know, the turnover rate of the catering industry is a very important data, which will determine the operating efficiency of a store. So in general, it depends on the customer's spending power in your area, and then decide which mode to choose. "Full self-help" means that the more customers eat, the more they lose. Therefore, it is necessary to mix more soy products, ham and other foods on the dishes to improve the turnover rate. "Semi-self-help" means that the more customers eat, the more they earn, so more expensive dishes such as meat are added to the dishes to increase the unit price of the dishes.
Is it necessary to add rotating hot pot?
Now that I have introduced so much, let's talk more about how ordinary people participate in the business of rotating hot pot. Interested friends or friends who want to open a small hot pot restaurant recently may wish to know.
Before preparing to join the revolving hot pot restaurant, we must first figure out what joining can bring us.
Is it the stable supply of franchisees or the effect brought by the brand, or the professional training guidance or even just to save trouble? Individuals are not recommended to join the brand. First of all, the initial fee is more expensive. The cost of general brand authorization may be around 5 5- 10/00000, but some services provided are not worth the price. Secondly, the biggest cost after joining is sauce. The price of a barrel of goods you get from the franchisee is about 2000 yuan, which is higher than the average market price.
Opening your own revolving hot pot is actually not as complicated as you think. Small hot pot does not need special technical learning, mainly sauces and bottom materials, which can be purchased through online channels. Of course, you can also ask the chef to teach you how to fry the bottom material. Once you learn quickly, you can learn. After learning, you can purchase the raw materials for cooking. The cost is directly the cost of market ingredients, which is about 8-9 yuan per catty. Compared with buying online, franchisees get the goods and fry the bottom materials themselves for the cheapest.
Finally, the user portraits of the rotating hot pot are mainly students. For example, the early investment cost of shops in high-end shopping malls is too high, and the small investment is generally in places with large traffic, and the consumption power of ordinary people is relatively low. Ok, that's enough for today. Generally speaking, the investment cost of rotary hot pot is not large. If the site has a large passenger flow and the sauce base tastes good, it is no problem to make money.
First, young students often eat and are used to being picky about food at home. They went out to eat a small hot pot at an acceptable price. The most important thing is seasoning. You can adjust your taste. Why not? [Cute] [Cute]
Second: when couples are tired of shopping, they can also eat some hot pot and chat while eating. They will all have memories in the future. You can know what the other person likes and dislikes. The advantage of rotating hot pot is that there are many patterns and great selectivity.
We call it zhuanzhuan hotpot here. Before answering this question formally, I want to tell a negative experience of mine.
I was in Urumqi, Xinjiang in August, 20 16, so I bought something to take with me in the morning because I had to go to other places by car from there that day. The departure time is after 4 pm, and I want to have a hot pot at noon before departure. Friends in Xinjiang may know that whether you go to the subway or go to a bigger shopping mall, you have to go through security check. Because it is more troublesome to carry things in your hand, you found a beef hotpot restaurant on the side of the road.
The funny thing is that their pot is very big, about four or five people's weight. Finally, I ordered three dishes, a total of 150 yuan, a pot bottom 80 yuan. The overall feeling is that from the beginning to the end, there are a few pieces of meat floating in the pot, and finally a lot of dishes are left. After eating a meal, money is spent and food is wasted. It hurts to look at yourself.
So what kind of people is this rotating hot pot suitable for?
First, it should be a math student. Generally, the price of this hot pot is calculated by ordering food. Generally speaking, the price is still relatively low, and there are many kinds of dishes, which are more suitable for students who have no financial resources. If you go around the campus, you will find that the hot pot restaurants around the campus are more economical.
Second, it's an office worker. Office workers usually eat alone, and this kind of hot pot meets their needs of tasting several dishes at a time. Ordinary hot pot just eats the bottom of the pot, which is too expensive. If it is cooking or ordering takeout, ordering a dish will not be good and it will waste money. And this small hot pot serves quickly, as long as the bottom of the pot is served. It has great advantages for people who have less time to eat at noon, or those who go home to rest after eating in the afternoon.
Third, it is the kind of family that doesn't like cooking at ordinary times. Especially for a family of two or three who don't want to cook occasionally, this is a good choice. A meal doesn't cost much, so you can eat whatever you want.
Fourth, single dog. Compared with other hot pots, you won't feel embarrassed to go alone, because the weight of the bottom of this pot belongs to one person. Don't worry about eating too much. All the dishes are in front of you, and anything you want can be at your fingertips.
I have eaten this revolving hot pot twice, and its biggest advantage is that it solves the embarrassment of eating hot pot alone. Although the price is calculated according to the number of dishes ordered, the output of each serving is extremely small, so don't worry about whether you can finish this dish.
I don't quite agree that this revolving hot pot is an upgraded version of mala Tang. I prefer to call it hot pot, as a reform to adapt to the market. Nowadays, with the refinement of this social division of labor, the demand of the catering industry is also increasing. Eating is a product of people's livelihood. If everyone takes the road of high-end atmosphere, its audience will be very small. Rotating hot pot just captures the normal needs of people for three meals a day.
High school or college
This kind of project is not recommended now.
The proportion of young people under 30 is relatively high.
Hotpot is a representative figure of China cuisine.
If you eat traditional hot pot, you may need many people to go together. In order to facilitate the needs of customers, many ways have evolved that are both beneficial and can be consumed by one person. For example, maocai, Mala Tang revolving hotpot.
For example, in a traditional hot pot restaurant, if four people go to eat, the average person is around 100. But if everyone goes to eat spicy soup or revolving hot pot. Maybe 30~40 per capita will do. So I feel that the people who are more suitable for rotating hot pot are young people. There are two main aspects,
1, young people's wages are relatively low,
The consumption of revolving hot pot conforms to a way of young people now.
2, rotating hot pot is more hygienic.
The ingredients of the rotating hot pot will be placed on the conveyor belt, and he will keep turning. If the chef finds that there are fewer dishes, he will take the initiative to supplement them. We sit next to the conveyor belt and don't need to order food at all, or you actually go to the freezer to get the ingredients. Just wait quietly until what you want to eat turns to me.
The bottom material of rotating hot pot is usually a bag of ingredients and a pot of soup. Everyone has a pair of chopsticks. There will be a special clip for vegetables next to it. Played the role of public chopsticks. So it's convenient and hygienic. Satisfied us again. The mood of eating hot pot. Sometimes when I feel bad, I will eat a small hot pot alone. Why? First of all, his order is more comprehensive. Convenient and affordable, no waste. Can I eat whatever I want? The key is that there is no limit to the drinks inside. I feel that every time I eat hot pot, I usually eat nearly a catty. If I have enough time, I will play a TV series on my mobile phone while eating. This will not only relax, but also fill your stomach. Have a rest after dinner, maybe you can eat three or four meals.