Whether cooperating with a printing factory or buying machinery to start work, advertising companies have a lot of losses caused by size design and estimation errors in their annual bills.
How can advertising companies save costs? This needs to start with how to save the production cost of advertising materials and minimize the losses caused by size design and estimation errors.
Every year, a large number of newcomers join the advertising industry, but they often neglect the cultivation of their own industry common sense while specializing in skills, and few advertising companies will train newcomers.
It is very necessary for designers, production executives and advertising professionals to master the basic skills and knowledge of the advertising industry.
In the common sense of making printed advertising materials, the most basic thing is "opening". What does "openness" mean? The basis of printing size and layout design refers to cutting into several parts according to the opening number. For example, an 8-size piece of paper is 1/8 (cut three times).
As a graphic designer's experience, it is very important to grasp the size in the design process and predict the effect of the design draft becoming a finished product. The most important thing for a novice graphic designer to pay attention to is to choose the paper size before design, because the printing machine can only use several kinds of paper (generally full open and full open), and then cut it into the required size with the machine after printing once, so don't use special specifications other than the following table if nothing happens, so as to avoid wasting the layout because of unsatisfactory paper printing.
Because the machine grabs the paper and moves it, the edge of the paper cannot be printed, so the original size of the paper will be larger than the actual size, and the blank part of the edge will be cut off after printing, so there will be a difference between the full size and the cut size. If the poster is intentionally left blank, you can choose not to cut it.
Please remember these printed books.
Open size full size (mm) cut size (mm) plain paper
Open b11091x7871042x75/wall newspaper.
Folio (half-opened) B2 787 X 545 75 1 X 52 1 poster
3 open 787 X 363 75 1 X 345
4 open B3 545 X 393 52 1 X 375
5 Open 454 X 3 18 424 X 303.
8 Opening B4 393 X 272 375 X 260
16 B5272x196 260x187 26-hole loose-leaf book.
32 open b 6196 x136187 x130.
64 kB7136 x 98130 x 93
Juquankai A 1 872 X 62 1 842 X 594 poster
Chrysanthemum folio A2 62 1 X 436 594 X 42 1
Ju 3 kai 62 1 X 290 594 X 280
Chrysanthemum 4 blooms A3 436 X 3 10 42 1 X 297.
Chrysanthemum 8 opens a 4310x218297x210 copy paper.
Ju 16 open A5218x155210x148 manually.
Ju 32 kai a155 x109148 x105
Chrysanthemum 64 blooms A7 109 X 77 105 X 74
The difference in printing size between Zhengkou 16 and Dakou 16;
What is the positive degree of 16 and the elegance of 16?
Positive degree 16 (185x260)
Generosity 16 (2 10x285)
What is the unit of "openness"?
How to judge how many sheets of paper have been opened?
Open as much paper as possible.
For example, 16K means all 16 sheets and two sheets in folio.
How big is the first drive?
Full opening positive degree: 780 x 1080.
Generosity: 880 x 1 180 After paying attention to this problem, you can know that it is very necessary for designers, production supervisors and advertising professionals to master the common sense of advertising material printing, which can play a great role and minimize the losses caused by size design and estimation errors.