1997, Singapore Huiya Group joined Hsu Fu Kee's operation, established BVI Hsu Fu Kee International Group, and registered Dongguan Hsu Fu Kee Food Co., Ltd., specializing in the sustainable development of Hsu Fu Kee's brand in the field of sugar spot in China.

The development of Xu Fuji;

Founded in 1978, the founder, Xu Brothers, once operated famous brands such as food, Xu Fuji food, Anke food and Qiaobi food in Taiwan Province, and was known as the "golden signboard for twenty years".

In the early 1990s, "Dongguan Xufuji Food Co., Ltd." was formally established in Dongguan City, Guangdong Province, China. The general manager program led the management team to work hard and achieved impressive results. He has been awarded many honorary titles by the government year after year. In order to better expand its business, BVI Hsu Fu Kee International Group was established and successfully completed transnational investment.

BVI Hsu Ji Shen International Group is based on Hsu Fu Kee Holding Company registered in the British Virgin Islands, and is managed by internationally renowned Singapore TRANSPAC (Huilai Group), China Overseas Investment Fund, Taiwan Province Hsu Fu Kee Food Company and Hong Kong Hsu Kee Foreign Firm.

197 raised USD 32 million * * to establish an international holding group, with its subsidiaries including Dongguan Xufuji Food Co., Ltd., Dongguan Xuji Food Co., Ltd., Taiwan Province Xufuji Food Co., Ltd., Anke Food Co., Ltd., Thailand Xuji Co., Ltd. and Hong Kong Xufuji Trading Co., Ltd., and its China business headquarters is set up in Dongguan, Guangdong.

Xu Fuji's Corporate Culture

1, corporate mission statement

Develop the century-old brand of Xu Fuji, provide safe, healthy, nutritious and delicious candy, bring joy to consumers all the time, establish an honest, professional and sustainable development organization, and share value and beauty with employees, shareholders, customers and business partners.

2. Take the factory as the home for harmonious labor management.

Xu Fuji built cultural and sports venues in various factories, equipped with well-equipped facilities, set up a well-stocked library and electronic reading room, and contacted local units and institutions to set up a girls' school in the company, and contacted the "mobile book delivery car" of the municipal library to visit the company regularly every month to carry out book lending services. Establish a helping mechanism for employees with difficulties, formulate emergency rescue measures, and timely distribute relief funds to employees with difficulties in illness who need help;

Every year, the company also recommends senior employees to participate in the "Excellent New Wan Ren" to help employees' children go to school and resettle talents in different places.

Establish and improve all kinds of organizations to help solve employee-related problems, provide professional guidance and consulting services for employees' psychological adjustment, emotional decompression and various legal and rights protection needs, actively safeguard the rights and interests of female employees, establish regular training on the quality of employees' entry, pre-job, post and professional skills, and provide a platform for skills and career development.

The above contents refer to:

Baidu Encyclopedia-Xu Fuji

Baidu encyclopedia-Xu Fuji Group