College Students' Entrepreneurship Project Plan 2020 (I) I. Overview of the Project
Don't you want to eat those dishes with the same taste in the canteen every day?
Don't you want to go out to a restaurant to eat those delicious but unsafe meals?
Do you want to experience the mystery of cooking with your classmates?
The college students' kitchen is to your taste, freeing you from boredom and vagrancy.
As long as students buy their favorite dishes, there are complete kitchen facilities and dining equipment here, and kitchen equipment and dining room equipment like home are all available, creating a free space. This is an unprecedented storefront, with a single structure and centralized rental of rooms and stoves. Its structure is unique. A kitchen with four stoves and a dining room form a unit. A shop can be composed of more or less units, and each stove can be used by several groups of customers in turn at a certain meal time. The cost of college students' kitchens is relatively low. Only 2000-2500 yuan/year per set can the cost be recovered within one semester, and the income in the second half of the year can be used to expand equipment and facilities.
Because this project is specially designed for college students' food and entertainment problems, and many students are surveyed, they are all looking forward to the opening of college students' kitchens and are willing to try, and they say that they will invite friends or roommates to cook together every once in a while. So its attraction is infinite. Every year, freshmen add a new source of customers to college students' kitchens, so it will continue.
Its scale can be large or small, with considerable prospects and low cost. It may not be imitated at any time, so we should strictly manage all the work, improve its taste, innovate constantly on the original basis, constantly reflect and reform from students and improve our competitiveness.
Its management mode is very simple, with internal management and external management. External management is mainly to publicize and reasonably arrange large and medium-sized rentals; Internal management is mainly to create a free and clean atmosphere for college students' kitchens.
Come to the college students' kitchen and enjoy cooking with friends!
Second, the company profile
1. nature: the college students' kitchen is a service project for renting kitchens for all college students.
2. Facilities: College students' kitchens exist in the form of units, and each unit has a kitchen and dining room. A kitchen has four cookers, four sets of cookers and gas stoves, a chopping board, multiple sets of vegetable cutting tools, and a cupboard, where vegetables, oil and salt are all available, equipped with running water, multiple baskets, barrels and other vegetable washing tools, and several range hoods; There are five or six tables, electric fans, water dispensers, refrigerators, disinfection cabinets and rice cookers in the canteen, and hot meals can be provided at any time.
3. Project service content: As long as college students bring their favorite dishes to the college students' kitchen and pay a certain rent according to the time or scale, they can cook on the designated stove. A kitchen has four stoves, which can cook at the same time. During lunch or dinner, a stove can make several groups of students cook continuously. In the kitchen of such a unit, at lunch time (1 1: 00-2: 00), about 28 groups of students (4 stoves *7 groups/stove) can be served. Students can eat here or take it out before they leave. Help yourself.
Our college students' kitchens are also equipped with large refrigerators. If a regular customer has endless dishes or leftovers to store, we will help them store them. Seal them and put them in a closed basket, then write down their names or other marks and put them in the refrigerator. However, considering the power consumption and the space of the refrigerator, if it is stored for more than one day, a deposit of 2 yuan/day is required.
4. Purpose of the project: The emergence of college students' kitchens is a profound experience of our group. Many college students complain that the meals in the canteen are the same every day, and the taste is not good, and there is nothing new. Some students also think that the food in foreign restaurants is unsanitary, the oil is not enough and the price is not low. In the case of only two choices, except complaining, there is only complaining, so we think of the college students' kitchen, which not only tastes college students, but also exercises our hands-on ability.
5. Interior decoration of college students' kitchens: Students can create designs centered on freedom, comfort and environmental protection. Mainly embodies the beauty of simplicity. Some creative designs such as flowers and plants planted by college students themselves, hand-made clip art and waste utilization can be used to decorate college students' kitchens.
Iii. Organization, personnel and management system
1. We divide our customers into three categories: large, medium and small.
Large-scale (20-40 people): For example, for a classmate party or a classmate's birthday, it is necessary to rent a unit of college students' kitchen and make a reservation in advance. According to the requirements or make an appointment with a chef to help, or ask someone to do chores.
Medium-sized (10-20 people): If it is a dormitory party or a small celebration, you need to make an appointment in advance, and there is no chef.
Small scale (1- 10 people): kitchen stoves are arranged at any time.
2. In the college students' kitchen, only a middle-aged female employee needs to be hired to clean the college students' kitchen, and the safety of liquefied gas stoves should be checked from time to time during the cooking process of college students.
3. Other managers: the person in charge of publicity, the person in charge of kitchen utensils and tableware, the financial manager, the person in charge of customer reservation and the cashier on duty can all be students.
4. If there is a large party or dinner party, you can make a reservation with the person in charge of customer reservation in advance, and he/she can make arrangements in advance. Medium-sized (10-20 people) will also be arranged by the person in charge of reservation, and small-scale customers will use stoves on a first-come-first-served basis.
5. The financial manager is responsible for settling the weekly water and electricity bills, gas stoves and staff expenses, as well as the total income of the "college students' kitchen", and adjusting the price appropriately. Large and medium-sized customers have fixed rental prices, and the rent for cooking next week is determined according to the number of times that small-scale customers book kitchens.
6. Government approval: To obtain the business license of college students' kitchens, the main issues are hygiene and safety. Because we have hired someone to clean the kitchen of college students, and have been checking and teaching students to use dangerous equipment such as liquefied gas, and there are fire extinguishers and fire-fighting equipment in the kitchen of college students. Safety and hygiene is the core management problem of college students' kitchens. Therefore, if the government's approval is obtained and college students start their own businesses, they can apply for funds and approval from the school.
Fourth, the market
1, marketing
① Publicity
We will publicize it through leaflets, posters, school forums, qq groups of 20 college students and the network among college students. We will invite some good friends from all departments to get together and experience the freedom, happiness and satisfaction in our "college students' kitchen" for free, and ask them to make oral publicity for our "college students' kitchen".
② Tourist source
Since our "college students' kitchen" is designed for eating and experiencing happiness, college students will have various reasons to like our "college students' kitchen".
A. Show off your cooking skills in front of your classmates.
B Invite your good friend to the "College Student Kitchen" to cook a delicious meal for yourself.
C. Two or three male and female dormitories can have a cooking party here, and those who can't cook can learn by the way.
D. If there is a classmate from other places, let him/her stir-fry the hometown food and try it.
E. I'm not satisfied with the restaurants and canteens outside, and it's not easy to make them by myself.
In a relaxed and free environment like college students' kitchen, in a kitchen that can be accessed like home. Not only did we have a meal, but more importantly, in the process, we experienced the joy of doing it ourselves. The joy of working together, this is really the kitchen for college students. So with so many gains, customers in our college students' kitchens will keep coming. Every year, new students come, and there is a steady stream of students who come to taste early adopters.
(3) Since the college students' kitchen serves for college students' dining and entertainment, we can expand matching and profitable services, rent barbecue tools and sell barbecue ingredients. Sell drinks, beer, dried vegetables and other dried vegetables that are easy to store. You can also provide a kind of books on how to cook and nutrition for free.
2. Market prospect
Now, it seems that there is no store with the same structure and form as our "college student kitchen". Even if there is, cooking for college students can only be regarded as a way of entertainment. So our "college student kitchen" is unique. College students all want to experience the social reality, the fun of doing it yourself, and fresh activists. Therefore, our "college students' kitchen" has a broad prospect, and so many colleges (undergraduate, junior college and vocational school) in China will be a broad chain space. We also attach importance to the attention and credibility of "college students' kitchen" among students, so as to develop other services horizontally and realize the horizontal chain of college students' kitchens.
3. Strategic objectives
(1) The short-term strategic goal is to set up student kitchens around different universities in China. Carefully organize the internal structure, provide students with a convenient, comfortable, free, affordable and clean dining and entertainment space, win the comfort of college students' cooking and dining with freedom and cleanliness, and make them feel that they will come again when they come, just like they come every day. For half a semester, as we all know, publicity in nearby schools made word of mouth a landmark, during which the profit was 15%.
⑵ Short-term strategic goal: On the basis of establishing good reputation, credibility and attention, more "college kitchens" can be developed in more cities and universities, or they can be developed horizontally, so that "college kitchens" can become a brand and develop other industries serving college students.
Verb (abbreviation of verb) investment analysis
1, and the fixed cost is 2500-3200 yuan/set.
2. Variable cost (rent, water, electricity, oil and food) 3000-7000/ unit year.
3. Gas 600 yuan/month unit. 900 employees/month.
4. The total annual income is 2000-6000 yuan/month.
Because of its instability, it is difficult to estimate the standard value of profit. It is estimated that the cost will be recovered in half a year and the profit will be made in half a year. The form of investment can be joint venture or individual investment. The annual cost of "college students' kitchen" is about 20-25 thousand yuan/set. Therefore, the prospect of college students' investment income is objective.
Sixth, SWTO analysis of college students' kitchens.
Intensity:
At present, there is no single and unique store like college students' kitchen, so there is less competition in the same industry.
(2) Randomness, it has more choices than the meals in the canteen and obeys the customers' own hobbies. It's more hygienic, more affordable, more reassuring than restaurants, and more free than other places.
(3) Good flexibility, suitable for off-season and peak season. The "college student kitchen" has a simple structure. The stoves are all movable, the tables and chairs are also movable, and they are made in units (one kitchen and one dining room). Students can reduce several units, scale and variable costs (electricity, water, rent ...) during winter and summer vacations.
Good adaptability, able to face the cold and hot situation in different periods, the current final exam is approaching, and students are busy reviewing their lessons all day to face the final exam. At this time, the "college student kitchen" may obviously become deserted. This is because we can hire a part-time chef who has a certain degree of credibility and attention and is close to the school. Provide catering service in a short time to avoid being deserted or causing losses in the last period.
Wealth: because it is a service project, it is unstable.
Opportunity: Students walk into the "University Kitchen" with a novel mood and enjoy it with a relaxed attitude, which will give them great opportunities to develop vertically and horizontally.
Threat: Because of the low cost and novel forms of college students, imitators will follow and become a powerful competitive force, so it is very important to make strict work management arrangements and constantly innovate and reform.
Comprehensive SWOT analysis shows that "college students' kitchen" should be clean and free. The organizers do a good job in various management work with a rigorous attitude. Based on honesty, let students trust. On this basis, we should always keep the concept of innovation and reform to operate flexibly. In order to exist and develop for a long time.
College Students' Entrepreneurial Project Planning Book 2020 (II) I. Industry Overview
I will walk out of the ivory tower next year. Because of the impact of the economic crisis, I am interested in the catering industry. I plan to open a cake shop after graduation. Cake shops have great prospects for development. Now people have a good life, high consumption level and high pursuit of quality of life. Comprehensive cake shops have become a major trend of urban consumption.
Second, the cake shop overview
1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.
Our store will open in the community commercial street. The initial stage is a mid-range cake shop, which is ready to gradually develop into cake chain stores like Anderson and Xiangyang Square.
Our store needs 95,000 venture capital.
Third, the business objectives
Because in the geographical location of the commercial street, there are relatively rich customers, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the cost 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.
Fourth, market analysis.
1. Tourist source: The target customers of our store are: ordinary consumers who go shopping and entertainment in commercial streets, accounting for about 50%; Students from nearby schools, store employees and community residents account for about 50%. The number of tourists is sufficient and the consumption level is low.
2. Competitors: According to the survey results, there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Xiangyang Square, Hongye and Angel. So there is a lot of competition.
Verb (abbreviation for verb) business plan
1. Go to several nearby cake shops to "inquire about information" and find out the cost price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.
2. After the increase in the opening price, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.
It is understood that there is a group of consumption rates that are found like this: "Customers never have the cheapest price." You can lower a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. "From this, I realized a certain competitive strategy in the product market:" Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract and retain customers. "
The cake shop is mainly for the public, so the price will not be too high, which belongs to the middle and low price.
Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.
6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.
7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.
8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can address him (her) as Mr. or Miss * in public, and they will feel very respected.
9. Put some publicity materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.
10. No matter from the storefront decoration, the image of the clerk, or the cake making, it is necessary to give customers a sense of health and hygiene. The cake shop must strictly implement the national food hygiene law, which is its foothold.
1 1. The food industry has special job skills requirements: employees must hold "health certificates".
Financial estimation of intransitive verbs
Start-up assets: about 95,000 yuan.
Equipment investment:
1. The rent is 5000 yuan.
2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes).
3. About 65,438 yuan +0.500 yuan is put into shelves and watches are sold.
4. Employees (2 employees) need 500 yuan for uniform clothing.
5. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes). First purchase: raw materials such as flour and cream, about 6000 yuan.
Monthly sales (average): 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.
Monthly expenditure: 14033 yuan. Rent: the best location is in densely populated residential areas, community commercial streets, and lots close to children (such as kindergartens or playgrounds), about 5,000 yuan.
Commodity cost: about 30%, about 5000 yuan. Salary of personnel: a small shop with 10 square meter needs 1 cake master, 1 waiter, and the salary is 2000 yuan.
Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated in 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.
Seven. Analysis of risks and constraints
Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers.
College Students' Entrepreneurship Project Plan 2020 (III) I. Projects
University diet alliance
Second, entrepreneurs.
Xx college xx department xxx
Third, the reasons for entrepreneurial projects
What has been criticized in universities is the food problem in university canteens. The quality of college meals is not high, which only meets the problem of food and clothing for students, but the quality is far from the requirements of students, which has become a recognized problem. The diet situation in some universities is worrying, and even some university canteens have been poisoned collectively.
This plan is based on this. In order to ensure college students' food safety and improve their food quality, the College Students' Food Alliance was established to provide low-cost, safe, high-quality and distinctive food for college students, and at the same time provide some work-study jobs for colleges and universities to help poor students complete their studies better.
Third, the establishment of entrepreneurial institutions
The headquarters of college catering alliance, the college recruits college graduates through examinations, signs a one-year work contract training, and sets up a college catering branch in its university.
The University Catering Alliance has set up vegetable planting bases, fruit planting bases and livestock farms in appropriate locations throughout the country, and established a distribution fleet to uniformly produce and distribute food raw materials such as vegetables and fruits for university branches. And cooperate with agricultural research institutions to continuously improve the quality of raw materials and reduce costs through high technology.
The management training department is set up in the headquarters of the university catering alliance, and each university catering branch chooses to recruit senior non-graduate students as the management personnel of their universities and send them to the training department for training.
The university catering alliance recruits chefs from the chef training school for proper training, and then sends them to the catering department of colleges and universities as chefs. At the same time, the catering departments of major universities recruit students or laid-off workers to be window attendants.
The headquarters of the University Catering Alliance conducts random quality checks in colleges and universities from time to time to ensure the quality and quantity of services provided by the University Catering Alliance.
Fourth, the details of entrepreneurship
1. The causal scope of the college food alliance is special food, such as Shandong cuisine, Sichuan cuisine, Guangdong cuisine and other local famous foods, and the students' places of origin are investigated, and the collocation of various cuisines and local famous foods is appropriately adjusted according to the geographical location of colleges and universities, so that students in different places can eat meals suitable for their own tastes.
2. The business philosophy of College Students' Diet Alliance is: Everything is for college students to eat better.
3. The university catering alliance negotiated with the university on the condition of providing student posts and paying a certain canteen rent, paving the way for the development of the university catering alliance. The unified production and distribution of food raw materials by university catering alliance can reduce the cost of food raw materials and ensure the high quality and safety of food raw materials.
4. The management personnel recruited by the College Diet Alliance are all non-graduate students in our school, so that college students who suffer from poor quality of college diet can supervise the work of employees and effectively ensure the food safety and quality provided by the College Diet Alliance.