The user clicks on the title to enter the article content. If the beginning of the article can't arouse the user's desire to read, it will be difficult for the user to finish all the articles, and the user will choose to leave, making it difficult for the user to open the article for the second time.

Now is a fragmented era, reading methods are mostly speed reading, eyes are faster than brains, so we should directly point out the theme of the article at the beginning and refine the language.

Pay attention to the rhythm

At the beginning, the overall rhythm should be as fast as possible, arouse readers' interest through fast rhythm, use clear short sentences to make the content narrative more compact and logical, and use line breaks in appropriate places.

3. Clear positioning

When writing the beginning, you must have clear logic and clear views in order to bring users into the scene shaped by the article. Point out keywords or key points at the beginning.

4. Interest guidance

Writing an article needs to arouse users' interest and attract readers' attention through the content, so that users can continue reading. At the beginning, it is necessary to open the cognitive gap between users and stimulate interest.