Analysis:
Notice of exam training for planners and assistant marketing managers
Business planner training certification
Director: National Talent Flow Center of Ministry of Personnel, World Business Strategists Association (WBSA).
Undertaking: Xi 'an Office of kotler Consulting Group (China)-Shaanxi Fulcrum Enterprise Planning Co., Ltd. (National Talent Flow Center of Ministry of Personnel, the only authorized training institution of World Business Strategists Association).
Examination: National Talent Flow Center of Ministry of Personnel, World Business Strategists Association; Xi' an training institutions organize examinations in a unified way.
Lecture: Senior Business Planning of Practical School.
Training target: people from all walks of life, civil servants and college students who are interested in advertising planning, real estate planning, marketing planning, exhibition planning and business planning.
Training courses: introduction to planning, basic principles of planning, planning thinking and models, creative methods of business planning, literacy and skills of innovative talents, marketing planning, employment and entrepreneurship planning, and planning book writing (elementary).
Business and planning, planning thinking and work, creative methods of business planning, positions and principles of business planning, business planning organization, business planning personnel training, business strategic planning, business ecological planning, business financing planning, business management planning, business marketing planning, planning copywriting, and pre-examination.
Fees: 1, primary certification correspondence (8 class hours): cross talk 230 yuan, examination certification 3 10 yuan.
2. Face-to-face primary certification (32 class hours): the training fee is 580 yuan, and the examination certification fee is 3 10 yuan.
3. Intermediate certification training (56 class hours): training fee 2 160 yuan, examination certification fee 1 150 yuan.
4. The total cost of advanced certification is 4400 yuan.
College students continue to pass the primary training and report to the intermediate certification, and the primary training fee is reduced or exempted.
Training place and time: Xi High-tech Zone training classroom or cooperative college (specific place and date will be notified separately).
National unified examination arrangement: junior business planners take the examination four times a year, in March, May, 65438+1October,165438+1October.
Middle-level business planners are invited four times a year in March, May and September, 165438+ 10.
Certificate: Those who pass the examination will obtain the qualification certificate of enterprise planner or WBSA grade certificate issued by the National Talent Flow Center of the Ministry of Personnel. Through middle and senior students, the "China Talent Network Business Planning Professional Talent Pool" is attached to their personal data and formally incorporated into the national talent management system.
Registration procedure: 1. Fill in the certification application form, 6 recent 2-inch color photos, 2 copies of ID card, and a resume of less than 200 words.
2. Supervision telephone number: National Talent Flow Center of Ministry of Personnel 010-* * * * * * * *
China Marketing Manager Assistant Examination Certification
Main Office: China Market Society, Examination Center of Ministry of Education.
Department in charge: China Academy of Social Sciences, Ministry of Education.
Organizer: Xi 'an Office of kotler Consulting Group (China)-Shaanxi Fulcrum Enterprise Planning Co., Ltd. (authorized by the Examination Center of the Ministry of Education and China Market Society to designate training auxiliary units).
Examination: Examination Center of Ministry of Education, China Market Society; The examination center of Shaanxi Ministry of Education is unified with our organization.
Lecture: Senior Marketer of Actual Combat School
Training target: personnel engaged in relevant work in the fields of market management, marketing planning, market research, product sales, enterprise management, brand management, channel management, operation decision-making, etc. , and all of them are above the third year of undergraduate courses in related majors; College degree (or equivalent) graduates; Persons who have been engaged in related work for more than one year.
Training courses: introduction to marketing planning, customer value and customer satisfaction, strategic planning and marketing process, enterprise marketing environment analysis, consumer purchase behavior, organizational purchase behavior, market segmentation, market selection and market positioning, marketing team harmony, salesman's role, salesman's self-management and salesman's self-management.
Fee: 1, correspondence: 190 yuan (including registration fee and textbook fee), and examination certification fee: 300 yuan;
2. Face-to-face teaching: 580 yuan (including registration fee, textbook fee and training fee), and examination certification fee: 300 yuan; Group registration discount
Training place and time: Xi High-tech Zone training classroom or cooperative college (specific place and date will be notified separately).
National unified examination arrangement: twice a year in May, 1 1.
Certificate: China Marketing Manager Assistant Qualification Certificate is jointly issued by China Marketing Society and the Examination Center of the Ministry of Education, which is valid nationwide; Certificate holders can get the filing service of China marketing management talent pool and enjoy the marketing career development plan; You can apply for membership to China Market Society; The holder can log on to cmat or this license issuing agency for inquiry.
Registration procedure: 1. Fill in the certification application form, 1 copy of ID card, and 3 2-inch color photos.
2. Our company will organize a unified registration examination.
Registration phone number: 029-* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *.
Registration place: Room 508, Fifth Floor, Torch Building, Gaoxin Road, Xi High-tech Zone
Kotler Consulting Group (China) Xi Office-Shaanxi Fulcrum Enterprise Planning Co., Ltd.
Website: xawbsa Email: zhdwbsa@ 163
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