Step 1: Project Analysis
When Houchang College took over the project, it suggested that the first thing to do was to make a detailed analysis of the project.
What kind of people do you want to know?
▲? How can I let them see me?
▲? How can I transform these people?
1. Crowd analysis needs to know who the target users are.
Under normal circumstances, I will analyze the crowd according to nine factors: time, region, equipment, gender, age, education, occupation, income and hobbies.
▲? After the analysis, it is classified according to the characteristics of the target population, search behavior and geographical distribution.
2. Demand analysis
There is a need behind every kind of person. And to get this part of the crowd, we must first satisfy them.
The application rate of user demand in the later period is also extremely high. For example, keyword selection, bidding matching, and even creative writing, page planning, and sales transformation will be applied to user needs.
3. Product analysis
Know yourself and know yourself, and you will win every battle. Know your products well in order to sell them better.
Product analysis is not only a process of understanding products, but also a process of analyzing product selling points.
Step 2: Develop a customer promotion strategy.
Determine the time period ratio
2. Determine the proportion of equipment
3. Determine the regional proportion
4. Determine the budget proportion
Step 3: Establish the account structure
Step 4: keyword classification
Step 5: Make the landing page.
Step 6: Data effect statistics
Because the article is long, I won't analyze every step here. If you feel that you still don't understand the details of any step and want detailed solutions or mind maps and cases, you can have a private chat with Houchang College and send you detailed mind maps, solutions and steps.