A copy that can win the trust of consumers is by no means synonymous with gorgeous and cool. Be able to convey products to the audience in easy-to-understand language, impress consumers and stimulate the enthusiasm of the audience.

1. Copywriting can make consumers scream, which is the basis of trust.

For example, Yun, who has been stir-frying all this time, has only two reactions to this matter:

"Wow, he looks like Malik Yun."

"His family is too poor to be pitied."

Then what? No, that. Few people are really willing to donate money.

Because most people have never experienced such a poor life when they were young, they will not put themselves in their shoes to think about what help they need, so everyone only stays at the level of sympathy. We saw many stars living in the mountains for a while, and then they came back to become staunch supporters of public welfare undertakings. The reason is that when he has such a life experience, he has a more empathetic feeling for the difficulties in mountainous areas. This is what we call * * * Ming.

Products and services should be able to accurately solve the pain points of the target audience.

For example:

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It's good wine. It's strong.

This is a poster copy launched by a Japanese winery called A, in order to open the women's market. It also aroused the sex of the target audience. Dig out the painful memories of their lovelorn love first, and then solve it: the good wine is very strong.

Another example is Lao Luo's English training class:

As you can see, the first two steps in this copy are there. First of all, find out the painful experience of English learners: they always can't find the right way to improve their English and stumble on the road of learning English. Secondly, rationalize your behavior: it is normal for anyone who has not taken a detour. Finally, the solution is given: coming to Lao Luo's English training can make you take fewer detours.

Does it feel like one go? Almost all English learners will beep when they see this poster.