1, search engine marketing
The main methods of search engine marketing are: bidding ranking, classified directory login, search engine login, paid search engine advertisement, keyword advertisement, search engine optimization, address bar search and website link strategy.
2. Question and answer marketing
Network knowledge marketing is to use Baidu's "Know", "Encyclopedia" or the self-built question-and-answer section of the enterprise website to spread the information of enterprise brands, products and services by answering questions with users.
3. Video marketing
"Network video marketing" refers to the marketing means that enterprises put various video clips on the Internet in various ways to publicize the information of enterprise brands, products and services.
4. Network image marketing
Network picture marketing refers to the enterprise spreading the designed creative pictures in various forums, spaces, blogs, instant chats and other tools or automatically grabbing them through search engines, so as to finally achieve the purpose of spreading information such as enterprise brands, products and services.
5. Soft text marketing
Network soft-text marketing, also known as network news marketing, is a new marketing method to spread some expository, news and propaganda articles through network portals, local or industry websites and other platforms, including some network news releases, in-depth reports and case analysis. , in the form of news reports, timely, comprehensive, effective and economical dissemination of information about enterprises, brands, people, products, services, activities and other projects to the public.
6. Blog marketing
When it comes to blog marketing, everyone should be familiar with it. Blog was one of the hottest marketing platforms in those days, and its advantages are still irreplaceable even today. Blog platform is born with high weight, and the content published by blog is easier to be included and ranked, which is an effective supplement and extension of seo of enterprise websites.
7. Instant messaging marketing
IM marketing, also known as instant messaging marketing, is a means for enterprises to help them promote their products and brands through IM.
8. Viral marketing
Viral marketing is a common online marketing method, which is often used for website promotion and brand promotion.
9.BBS marketing
BBS marketing, also known as forum marketing, takes the forum as the network communication platform to spread the information of enterprise brands, products and services through words, pictures and videos.
10, Chat Group Marketing
Chat group marketing is an extension of instant messaging tools, which uses the group function of various instant chat software to launch marketing.
1 1, network event marketing
Network event marketing: it is a marketing communication activity that enterprises and organizations mainly use the network as a communication platform, through careful planning and implementation, let the public directly participate in and enjoy the fun, and attract or divert the public's attention through such events, improve and enhance the relationship with the public, shape the good image of enterprises and organizations, and seek greater effects of enterprises.
12, online word-of-mouth marketing
Online word-of-mouth marketing is a new marketing method that organically combines traditional word-of-mouth marketing with network technology, and is characterized by the interactive and convenient application of the Internet.
13, RSS marketing
14, SNS marketing
SNS, full name of SocialNetworkingServices, that is, social networking services, such as Renren.com and Kaixin.com, are all SNS websites.